The speed at which information is exchanged has changed the way companies need to plan for, react to and manage a corporate crisis. In this crisis management series, you'll find step-by-step discourse, tips and real world examples on how to do just that. Know the difference between being well-known and well-respected because, even in the wake of a crisis, your reputation is all about trust.
To view Multimedia News Release, go to http://www.multivu.com/players/English/55912-mediavantage
For the first time ever, the BBC have uploaded raw rushes onto the internet with a view to getting UK film makers to edit the footage in any way they wish. The best new cuts will win unique prizes, including a spot on the BBC Homepage, attending a documentary masterclass at the BBC and a meeting with a BBC Multiplatform Commissioning Executive.
Footage from interviews including Tim Berners Lee, Stephen Fry and Biz Stone are available, with entries for the BBC Digital Revolution competition open from 14th December 2009 to 3rd January 2010. Find out more at http://www.bbc.co.uk/digitalrevolution/
Bayer is proud to announce that over one million meals have been donated to hungry families across America. Earlier this year, Bayer, a global leader in innovation and agriculture, and country music superstar, Luke Bryan, launched the Here’s To The Farmer campaign, asking Luke’s fans across the country to give thanks to American farmers while also helping hungry Americans by sharing #HeresToTheFarmer. For each hashtag Bayer donated one meal* through Feeding America®. The campaign, coinciding with the 2017 Bayer Presents Luke Bryan Farm Tour, set a target of 1 million meals donated before the end of the year. With the help of fans, farmers and communities across the country, the Here’s To The Farmer campaign reached and surpassed this goal in less than four months.
“We want to give a huge ‘thank you’ to Luke, his fans, state officials, and of course, America’s farmers, for making Here’s To The Farmer an overwhelming success,” said Ray Kerins, SVP for Bayer. “Farming communities across this great nation deserve our thanks and support. Here’s To The Farmer is one way Bayer was able to help hungry American families and we are incredibly proud of this campaign.”
To view the multimedia release go to:
https://www.multivu.com/players/English/77126514-bayer-luke-bryan-heres-to-the-farmer-success/
Snow and ice are two weather conditions in which driving are not enjoyable. In fact, it has been suggested that the safest way to handle driving in winter weather is to just stay home. That might work for areas where bad conditions are of short duration. But in some areas where ice and snow is standard for longer periods, that might not be possible.
Roughly 100,000 licensed skin divers are active in Germany. In Frankfurt on the river Oder three clever buffs have just devised a way to introduce the underwater world to everyone. A two-man mini-submarine enables people to submerge without a license and without getting wet. By now submersible Nemo 100 has won awards and attracted worldwide interest. At a cost of about 180,000 Euros the vehicle, produced in a small batch series only, targets a wholly new market for mini-subs: Compared to other submersibles Nemo is a real bargain.
As the holiday season approaches, BACARDI®, the best-selling premium rum and the most-awarded rum in the world, today unveils a pioneering research study called the BACARDI Together Index.
The BACARDI Together Index uses an unprecedented 146 questions from a national survey of 5,000 American adults, aged 21 to 80+ years, to understand and summarize the dimensions of social connectedness. The large sample and volume of questions allows for a comprehensive evaluation of social connections in a way never before done.
To view Multimedia News Release, go to http://www.multivu.com/players/English/47250-Bacardi-Together-Index/
Today, BACARDÍ® rum unveils a fresh, new take on the brand with a 30-second TV spot, experiential House Party campaign and comprehensive digital, mobile and partnership strategy designed to connect with millennials on their terms, in their world, in their way. This is the first campaign launch since BACARDÍ revamped its advertising and marketing business four months ago and reflects the brand’s desire to dominate the category once again.
The TV spot, entitled “The Truck,” is an authentic take on a Millennial’s world, capturing the energy of their life. It features a group of friends letting nothing get in the way of hosting an amazing house party. Shot with a hand-held camera, the viewer is drawn in to feel like they are part of the story, experiencing the energy of this cross-country journey. It’s styled similar to a movie trailer, giving the audience a sneak peek into the brand world and house party occasion, then leaving you wanting to see and learn more. The ad represents the first work from BBDO and OMD, the new global creative agency partners for the Bacardi portfolio of brands.
The ad includes the tagline: “There’s Nothing in the Way,” a tribute to the brand’s history and irrepressible spirit, as well as a shout out to those who are busting through and overcoming obstacles in the real world.
To view the multimedia release go to:
http://www.multivu.com/players/English/7654851-bacardi-rum-creative-platform/
More @ http://www.failfunnies.com
When a walking baby gets in the way of a professional break dancer, it can only spell fail. Watch and cringe at this
breakdancer who accidentally kicks a stray walking baby when it gets close to the street performer. Even though the
baby was owned by the break dancer, the little toddler actually turned out to be ok. If your still bored, check
out/add my profile/videos if you like 'fails' or are into that sort of thing.
Tiny Tillia, the fun, sweet, whimsical baby brand beloved by moms, has joined the Avon family. To celebrate the new “bundle of joy,” Avon is holding a contest to find an adorable baby who could be featured in an upcoming Tiny Tillia Storybook. Those who enter photos of their little ones will have the chance to win a professional photo shoot, a $5,000 savings bond (a great way to get that college fund started!) and of course, unlimited bragging rights. Enter your newborn to 2 year-old in Avon’s Tiny Tillia Baby Photo Search and your baby’s darling face could be on the pages of our Storybook.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/avon/42981/
The Breakthrough: Avon delivers game-changing innovation with Mega Effects Mascara, unveiling a completely new approach to mascara application. Six years in the making, this volumizing mascara is the result of feedback from over 2,000 women and 5,000 hours of science.
The Wonderbrush: Mega Effects Mascara replaces the standard wand with an innovative new multi-dimensional brush that lifts top and bottom lashes from root to tip in a whole new way. The first-ever brush of its kind, the Wonderbrush fits the curve of your eyes and can be used at 12 different angles for a corner to corner lash transformation. The bigger bristle area combs through lashes easily for phenomenal clump-free volume, putting 40 percent more mascara to lash*.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/62677-avon-mega-effects-volumizing-mascara-makeup
