Some say that when China sneezes the rest of the world catches cold, but the biggest luxury brands are catching on in China, becoming the most exclusive and desirable ones in fashion according to the wealthiest Chinese women. Still, our ranking also reveals a stronger competition that is accentuated by the wealthy customers’ increasingly stronger maturity. This barometer Promise Consulting / BNP Exane classifies the 15 most exclusive and desirable brands in China in the universe of feminine Fashion. This Barometer is conducted amongst the wealthiest Chinese women, and is about the 30 luxury brands in ready-to-wear/handbags/shoes/accessories that have invested the most in communication (source: Industry Interviews, Exane Paribas). Promise and BNP Exane already conducted the same survey amongst French women in May 2015 (http://bit.ly/1ESTZGu).
”This barometer in association with BNP Exane reflects our determination to move closer to the marketing and cross-section financial analysis. Our Monitoring Brand Assets® approach itself features very complementary analyzes with those conducted by BNP Exane’s experts. Hence, the obtained results from our joined barometer are based on two different angles of expertise, marketing and financial, which brings a unique added value to the managers and decision-makers in the Luxury sector. More concretely, our measure of the exclusivity of a brand takes into account the upper and more constant quality of products, the strong and unique valuation of the customer, the brand’s prestige, but also a matchless “savoir-faire” that justifies a very high price premium associated with top luxury. Finally, our measure of desirability synthesizes the dimensions of attractiveness of an intimate, social and symbolic nature, which are the strengths of exclusive brands, and characterize the particular relation that they maintain with their customers. In this respect, our Barometer synthesizes, in two proven scales, the numerous criteria to establish a ranking between the high-end brands from their customer’s point of view", states Pr. Philippe Jourdan, Promise’s CEO.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7727851-exclusivity-desirability-luxury-brands/
When Hurricane Sandy ravaged the East Coast last October, it not only left thousands of miles of devastation, but it also uprooted the lives of all in its path – including millions of pets.
PetSmart Charities’ Emergency Relief team sprang into action to help more than 60,000 displaced pets in New York, New Jersey, Connecticut, West Virginia and Maryland. Sherrie Buzby, a photojournalist for PetSmart Charities and New Jersey native, captured this unique relief effort in photos.
To view Multimedia News Release, go to http://www.multivu.com/mnr/63818-petsmart-charities-historic-pet-relief-effort-hurricane-sandy-anniversary
In 2011, PetSafe® brand launched its nationwide Bark for Your Park program to help communities build their own off-leash dog parks. In order to help even more communities this year, PetSafe brand is restructuring the contest into a grant-giving program and increasing the number of awards from five to 25.
“In the past five years, we’ve given away over $850,000 to communities to build dog parks of their own, but now we want to help communities during every stage of development,” said Tracy Mulder, marketing manager, PetSafe brand. “Our new Bark for Your Park program is expanding to not only help break ground on new parks, but also help fund maintenance and improvements for existing parks.”
Communities can submit a grant application now through June 30, 2016 on www.petsafe.net/barkforyourpark. The applications will be reviewed by an internal committee and PetSafe brand will award five new park grants valuing $25,000 each, 10 park makeover grants valuing $10,000 each, and 10 park maintenance grants valuing $5,000 each. This year’s award recipients will receive a combination of funds and commercial-grade dog park equipment from UltraSite, a PlayCore Company. The winning communities will be announced over a 5-week period during August through September.
To view the multimedia release go to:
http://www.multivu.com/players/English/7827752-petsafe-dogs-bark-for-your-park/
For the busy, urban pet owner, it can sometimes be difficult to provide the structure, time and care pets need to thrive. Since city-dwelling pet owners face different challenges than their suburban counterparts, PetSafe® brand has compiled a line of products that cater to downtown dogs, cats and their owners. The line includes products designed to help urban pet owners automatically feed their pet on time, create safe zones in small living areas, improve morning walks and please neighbors with less barking.
“Pets bring so much joy to our lives, but caring for a pet while living in a smaller, urban space can be somewhat tricky, especially if you’re lacking some of the amenities that are more common among suburban living,” said Willie Wallace, CEO of Radio Systems® Corporation, makers of PetSafe branded product. “With so many products available on the market today, it’s difficult to determine which best suit your lifestyle and needs. Our goal is to simplify the pet ownership process by compiling a go-to resource of the top products for downtown living.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7827753-petsafe-urban-pet-owners/
Peruvian Hairless dogs are affectionate with family but wary of strangers. They are typically lively, alert and friendly with other dogs but can be protective as well. These dogs do not like to be alone, but when trained, can do well. These dogs are intolerant of extreme temperatures and are agile and fast. They generally require an owner that understands dog language and are not recommended for beginners.
The LifeForm art created by Hanni B. is quite unique. Most find it evocative and scintillating. Some appear shocked at the erotic depictions but deep inside they are impressed and aroused. The vibrant colors and bold geometric patterns flow fluidly as a 3-dimensional extrusion, rising above the organic curves below. The images evoke visions of supernatural forces, giving rise to god-like powers. But the curves are unmistakably human. That’s not surprising though, because all of the images begin with a live human model. Courtesy of Sublime360.com.
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Persil® ProClean®, Henkel North America’s new premium laundry detergent brand, made its first-ever Super Bowl® advertising debut with a commercial that aired in the second quarter of Super Bowl 50. As a new brand in the U.S. Persil ProClean has only been available to U.S. consumers since early 2015, but the Persil brand has been globally renowned for over a century. Its exceptional stain-fighting, whitening, and freshness have translated into impressive repeat-purchase rates, showing that once consumers try it, they love it.
Persil ProClean chose this coveted platform to launch their 2016 advertising campaign featuring the brand’s debonair tuxedo-wearing, stain-fighting superhero, “The Professional,” played by Peter Hermann. “The Professional” brings humor to a historically predictable category, while showing off some serious stain-fighting to relay a simple yet impactful message to viewers. Packed with powerful stain-fighting technology, Persil ProClean 2in1, received the highest laundry detergent rating in recent rankings by a leading consumer testing publication. Persil ProClean 2in1 didn’t only beat market-leader Tide, it beat every single detergent tested.
To view the multimedia release go to:
http://www.multivu.com/players/English/7750351-persil-proclean-super-bowl/
In Ellen Hopkins’s Perfect, the riveting companion to Impulse, four teens pursue their goals of perfection which are as different as the paths they take to get there. Everyone wants to be perfect. But what does that really mean? Only you can decide for you, what is perfect. Learn more about this book here, http://bit.ly/ruGJyX and here, TEEN.SimonandSchuster.com and its author here, http://www.ellenhopkins.com/ YA
Starting March 26, cola lovers everywhere will be invited to get a first taste of new Pepsi NEXT, a game-changer in the cola category and the first to deliver real cola taste with 60% less sugar than Pepsi-Cola.
“We’re on a mission to get consumers to experience the real cola taste of Pepsi NEXT for themselves,” said Angelique Krembs, Vice President TM Pepsi Marketing. “We’re excited that after years of research and development, we’ve unlocked the great taste of Pepsi NEXT, the choice for consumers who want real cola taste with less sugar.”
Research has shown that there is a segment of consumers who are resistant to both regular, full-sugar cola and diet cola offerings. These consumers love the taste of Pepsi but they don’t believe you can achieve full-flavor taste with a diet cola. The launch of Pepsi NEXT is intended to fulfill this unmet need in the category.
To view Multimedia News Release, go to http://www.multivu.com/mnr/54979-pepsi-next
He is not just the man of 1,000 goals, but also the only footballer who has won three World Cups: Edson Arrantes do Nascimento, known as Pelé. He was voted "Player of the 20th Century" by FIFA and is a national treasure for many Brazilians. He is an ambassador for the country ahead of the World Cup, but Pelé is now also concerned about the many shortcomings in the preparation for the event.
To speed progress against cancer and other diseases, the St. Jude Children’s Research Hospital – Washington University Pediatric Cancer Genome Project today announced the largest-ever release of comprehensive human cancer genome data for free access by the global scientific community. The amount of information released more than doubles the volume of high-coverage, whole genome data currently available from all human genome sources combined. This information is valuable not just to cancer researchers, but also to scientists studying almost any disease.
To view Multimedia News Release, go to http://www.multivu.com/mnr/52993-st-jude-childrens-research-hospital-comprehensive-human-cancer-genome-data
