As fans across the country celebrate the start of another college football season, The Goodyear Tire & Rubber Company will celebrate its own college football tradition —60 years of aerial broadcast coverage from the Goodyear Blimp.
The Goodyear Blimp first provided stunning aerial views of the 1955 Rose Bowl, revolutionizing the way fans experience sporting events. In the years since, Goodyear’s iconic airship has covered some of the biggest matchups in college football history, offering its own unique perspective of the action on the ground. It has evolved into a football tradition of its own, with fans often correlating the magnitude of the game with the Goodyear Blimp flying overhead.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7404457-goodyear-fans-of-tradition-campaign/
Unveiling several transformational changes to reach new guests, Olive Garden announced its first new national advertising campaign in nearly 10 years and the initial phase of significant menu innovations that include lighter Italian entrées, new Porta Vita signature wines and a unique “Dinner Today & Dinner TomorrowSM” limited-time offer.
To view Multimedia News Release, go to http://www.multivu.com/mnr/57988-olive-garden-unveils-transformational-changes
With farm-to-table foods, markets and restaurants popping up everywhere, it’s no surprise more than three-quarters of moms are actively looking for locally sourced options when grocery shopping for themselves and their families, according to a new survey from the National Milk Life Campaign.1 As one of the original farm-to-table foods, milk often originates from dairy farms about 300 miles away from your grocery store2, and typically arrives in just 48 hours, on average, from many family-owned and operated dairy farms. Yet 77 percent of moms surveyed didn’t realize how far their milk typically travels from farm to glass.
Moms may also have misconceptions about what happens after milk leaves the farm, including what is added to the farm-fresh beverage before it goes to consumers. More than one-third incorrectly believe preservatives are added to milk, and nearly 18 percent think sugar is added. In reality, milk is remarkably simple and contains just three ingredients – milk, vitamin A and vitamin D – and no added sugar. Another third of moms didn’t know that pasteurization is the process that kills bacteria – extending milk’s shelf life and keeping it fresher for longer, ensuring it’s safe to drink.
To view the multimedia release go to:
https://www.multivu.com/players/English/8158451-milk-life-glass-is-in-session-farm-to-glass/
TransCelerate BioPharma Inc., a non-profit organization dedicated to improving the health of people around the world by simplifying and accelerating research and development of innovative new therapies, has unveiled a new global campaign designed to help increase awareness of the growing need for clinical trial participants. The campaign, called “One Person Closer,” focuses on inspiring healthcare professionals (HCPs) to consider clinical research as a possibility for their patients, incorporate the topic into their daily practices, and have meaningful conversations with patients about opportunities to participate in clinical trials.
One Person Closer is designed to put a human face on research and development by sharing the personal stories of researchers, HCPs and patients who have contributed to clinical research and the development of medical breakthroughs. The photojournalist campaign aims to show doctors, nurses and other HCPs that they can help facilitate research that advances science and that may benefit their patients.
To view the multimedia release go to:
https://www.multivu.com/players/English/8268751-transcelerate-biopharma-one-person-closer/
Typical bathroom products like shampoo bottles, toilet paper rolls and toothpaste boxes are significantly less likely to be recycled than kitchen products according to survey results released today by the Ad Council. Nonprofits Keep America Beautiful and the Ad Council have joined with Unilever to expand the conversation around recycling and motivate more Americans to remember to recycle in the bathroom by launching a new phase of the national, award-winning “I Want To Be Recycled” communications campaign, featuring a brand new series of broadcast and digital PSAs.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7444951-keep-america-beautiful-recycle/
Las Vegas, one of the world’s most exciting travel locations, yesterday encouraged travelers to take a swing at the ultimate summer getaway by hitting a 16-foot piñata fashioned after the highly successful Mr. Las Vegasdotcom character featured in Las Vegas’ latest advertising campaign. The celebration in San Diego was the perfect kickoff to Cinco de Mayo weekend. The event culminated with one lucky grand prize winner breaking open the 3,500 pound piñata for a free trip to the “Entertainment Capital of the World.”
To view Multimedia News Release, go to http://www.multivu.com/mnr/61469-las-vegas-ultimate-cinco-de-mayo-bash-mr-las-vegasdotcom-pinata
Election Day is quickly approaching and Texas Secretary of State Nandita Berry is leading the Vote Texas campaign to help Texans learn what it takes to vote. Whether a first-time voter or long-time voter, it’s important for every registered voter in Texas to note the requirements for casting a ballot for the current general election.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7329551-vote-texas-secretary-of-state-nandita-berry-leading-campaign-educate-voters/
Melissa d’Arabian – celebrity chef, TV host and busy mother of four – and Dr. William Castelli – renowned cardiovascular specialist and former Director of the Framingham Heart study – announced today the launch of Get Real About Seafood, an educational campaign to raise awareness about the heart and brain health benefits of seafood and provide resources to help people eat a seafood-rich diet. On average, Americans eat about half the recommended 2 to 3 seafood servings each week due to a lack of understanding about health benefits and lack of confidence in selecting or preparing seafood.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55945-melissa-d-arabian-and-doctor-william-castelli-get-real-about-seafood
Building upon its efforts to provide greater access to vaccines and other health care services for populations in need, Walgreens (NYSE: WAG) (Nasdaq: WAG) is partnering with the United Nations Foundation this flu season, to help provide up to 3 million life-saving vaccines to children in developing countries through a donation to the Foundation’s Shot@Life campaign.
To view Multimedia News Release, go to http://www.multivu.com/players/English/62923-walgreens-flu-season2013
Philips, the makers of Sonicare power toothbrushes and Zoom whitening, announced today the launch of a new educational campaign called Get It Right!, which encourages people to engage a dental professional in the teeth whitening process to ensure a healthy smile worthy of a great first impression. Smiling is an instinct that starts as early as one month of age and as we grow it becomes one of our most important social assets. “Smiling affects not only how someone feels, but also how others perceive that person,” said psychologist, executive coach and author Ann Demarais, Ph.D. “In fact, research suggests there are a number of benefits to smiling – from a mood enhancer to being more socially appealing.”
To view Multimedia News Release, go to http://www.multivu.com/mnr/52322-philips-get-it-right-educational-campaign-teeth-whitening
Music icon Barry Manilow today revealed his long struggle to manage a serious heart disease called atrial fibrillation (AFib). He has joined with Sanofi US to kick-off Get Back in Rhythm™, a national education campaign to raise awareness about AFib, and to encourage people to learn more about all the risks of AFib and the importance of keeping the heart in rhythm.
Today, approximately 2.5 million Americans have AFib and that number is expected to grow to 12 million by 2050. A serious heart disease that causes the heart to race and beat out of rhythm, AFib can lead to permanent heart damage, heart attack, heart failure, stroke and death.
To view Multimedia News Release, go to http://www.multivu.com/mnr/51813-get-back-in-rhythm-barry-manilow-afib-awareness
The National Cyber Security Alliance (NCSA), a 501 (c)(3) nonprofit organization, has collaborated with the Department of Homeland Security to launch a new PSA campaign in October to educate the American public in conjunction with National Cyber Security Awareness Month. An extension of the national cybersecurity education and awareness effort, STOP. THINK. CONNECT., the new PSAs provide helpful advice about being more vigilant and practicing safe online habits.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7312051-stop-think-connect-online-safety-psa-s/
