GAC Motor, China’s leading automaker, released a new brand image and corporate culture for the company’s decennial celebration. The new vision, which aims to highlight the aspirations of one of China’s leading auto brands as it begins to embark on its next stage of development.
“Achieving great progress in business not only depends on high-quality products and brand strength but also in the guidance of corporate culture,” said Yu Jun, President of GAC Motor. “Therefore, GAC Motor upon celebrating its 10th anniversary has decided to update our image with a new brand slogan and a renewed effort to upgrade our corporate culture. Aiming to further, empower, motivate and inspire our workforce to ensure our continued long-term development into the next decade.”
To view the multimedia release go to:
https://www.multivu.com/players/English/8379451-gac-motor-10-year-anniversary-road-to-greatness-campaign/
GAC Motor’s display of its globalization drive and the latest models at the North American International Auto Show ticked all the right boxes as the leading automotive manufacturer in China built up intimacy with international customers, dealers and business partners.
GAC put its best foot forward in reinforcing its ambitions of making cars for the world as it shed the light on its go–outbound campaign during the international auto exhibition in Detroit that concluded on January 25, 2015.
“After meticulous planning and careful studies, we start to create our own brands by adopting international standards,” said Wu Song, general manager of GAC Motor. “We are confident that GAC Motor can churn out world-class vehicles to compete in the international market.”
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7447151-gac-motors-detroit-auto-show/
Ortho Clinical Diagnostics (OCD), in partnership with the National Association of Chronic Disease Directors (NACDD), today unveiled new consumer survey results and a report revealing the state of blood test health literacy in the United States with strategies to support much-needed patient education and empowerment. The first step: ensuring patient access to and understanding of blood test results, a critical component to maintaining health and wellness. The campaign kicks off during National Health Literacy Month, an awareness effort founded in 1999 to promote the importance of understandable health information.
To view Multimedia News Release, go to http://www.multivu.com/mnr/52662-ortho-clinical-diagnostics-and-nacdd-blood-test-health-literacy-survey
This month, stylish wearable hair brand Hairdo is launching a new campaign to find their next “It” Girl. As of Monday, October 5th, fans are now able to submit their best selfies that capture the brand’s fresh, fearless personality over Facebook, Instagram, and Twitter using the tag #HairdoItGirl, or online at http://bit.ly/HairdoItGirlContest.
The grand prize winner will receive a 3-day trip to New York for a personalized makeover and photoshoot with celebrity stylist Kristina Barricelli, complete with $1000 for a Manhattan shopping spree. Ten runners-up will choose up to $500 worth of their favorite styles from the brand. Entries will be collected over the course of five weeks, and voting for the top girl will begin on Monday, November 11th. Voting will close on Monday, November 17th, and the winner will be announced the following Thursday, November 19th.
To view the multimedia release go to:
http://www.multivu.com/players/English/7648351-hairdo-it-girl-contest/
The FRS Company announced a major national promotion with Tim Tebow that will kick off this month. The campaign, titled “Time with Tebow,” brings the famed professional football quarterback and Heisman Trophy winner to fans across the country.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58187-frs-healthy-performance-time-with-tebow-tim-tebow-national-promotion
The Ad Council, in partnership with the U.S. Department of the Treasury and the U.S. Department of Housing and Urban Development (HUD), have joined together to launch a new phase of their Foreclosure Prevention Assistance Public Service Advertising (PSA) Campaign. The campaign aims to increase awareness of the Making Home Affordable® Program’s free resources and assistance for homeowners who are struggling with their mortgage payments.
To view Multimedia News Release, go to http://www.multivu.com/mnr/51783-ad-council-making-home-affordable-english-psa
AARP is announcing the winners of a unique contest that encourages filmmakers to tell the story of family caregiving through short films. The competition was launched as part of Ad Council and AARP’s National Caregiver Awareness Campaign to help reveal the hard work and dedication of the nation’s 40 million family caregivers. These stories focus on three family caregiving themes: The Changing Face of Caregiving, Roles Change, and Random Acts of Kindness for Caregivers. The winners share a $25,000 prize and the opportunity for their work to be featured on AARP and Ad Council web and social platforms.
“These three minute or shorter films really open up the world of family caregiving helping people to better understand the intense challenges as well as the deep personal rewards of caring for a loved one,” said Amy Goyer, AARP family and caregiving expert and author of the new award-winning book Juggling Life, Work, and Caregiving. “But more importantly, the stories show how much love is present in family caregiving, whether it comes from a family member, friend or even a stranger.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7607231-aarp-caregivers/
From bushes applauding recyclers and street performers tipping their audience, to a revolving door offering compliments and an unexpected makeover at the DMV, everyday experiences can be made a bit better with an unexpected twist. Home2 Suites by Hilton, Hilton Worldwide’s award-winning mid-tier, all-suite hotel brand, is celebrating this mindset and inviting travelers to think about extended stay travel in a “fresh, new way” with the launch of a new surprise and delight campaign in conjunction with the brand’s 50th hotel opening.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7392651-home2-suites-by-hilton-introduces-fresh-new-way-video-campaign/
The Ad Council is joining the U.S. Department of Agriculture’s Food Safety and Inspection Service, in partnership with the U.S. Food and Drug Administration (FDA) and the Centers for Disease Control and Prevention (CDC), to debut their first joint national multimedia public service campaign to help families prevent food poisoning in the home.
The Food Safe Families campaign was announced this morning by USDA Secretary Tom Vilsack and HHS Secretary Kathleen Sebelius in time for the July 4th holiday and the start of summer when foodborne illnesses tend to increase—a time when many families celebrate with food. It’s also a time when foodborne illnesses tend to increase with more outdoor meals, and other factors that increase the risk for disease-causing bacteria in food.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/adcouncil/50582/
To announce the first-ever RC 350 sport coupe and RC F performance coupe, Lexus today launches a comprehensive marketing campaign that showcases the vehicles across a variety of media platforms. The RC/RC F marketing campaign mirrors the story of the coupe itself—which was built from a blank canvas, unconstrained by existing designs and convention—and is centered on the theme of shattering limits.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7341251-lexus-rc-350-sport-coupe-rc-f-performance-coupe/
Three years after imploding more than 1 million square feet of building space downtown, First Baptist Church of Dallas, led by nationally known pastor Dr. Robert Jeffress, has completed the largest Protestant church building campaign in modern history, opening its new state-of-the-art $130 million campus on Easter Sunday, March 31.
To view Multimedia News Release, go to http://www.multivu.com/mnr/60913-first-baptist-dallas-completes-church-building-project
First Baptist Church of Dallas, led by nationally known pastor Dr. Robert Jeffress, celebrated the fact of the resurrection of Jesus and investment of their faith in the revitalization of downtown Dallas yesterday, with the grand opening of a new $130 million campus – the largest Protestant church building campaign in modern history.
To view Multimedia News Release, go to http://www.multivu.com/mnr/60904-first-baptist-dallas-grand-opening
