Truvia®, the #1 natural zero calorie sweetener, announced the launch of a multimillion dollar integrated marketing campaign, “From Nature. For Sweetness.” The new creative campaign, kicked off on September 24th, will further drive consumer awareness, trial and adoption of Truvia® products in the U.S. Since opening the U.S. market for stevia-based sweeteners in 2008, the Truvia® brand has led the natural sweetener category and now holds a 61 percent market share.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58203-truvia-from-nature-for-sweetness-campaign-spotlights-stevia-sweetener
Mimi’s Cafe® announces its partnership with National Breast Cancer Foundation (NBCF) and launches the Mimi’s Power of Pink campaign in October, Breast Cancer Awareness Month. All 145 Mimi’s locations will raise awareness and funds in support of NBCF’s mission to save lives through early detection and by providing mammograms for women in need. Mimi’s kicks off the campaign Oct. 1 with a special offer: Wear pink to Mimi’s and receive a FREE seasonal Pumpkin Spiced Muffin with any purchase. There will be more ways to participate throughout the month.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58344-mimi-s-cafe-power-of-pink-national-breast-cancer-awareness-month-october
As the leaves begin to change and the weather cools, it seems many people say goodbye to their favorite outdoor activities. But fear not outdoor lovers, the Recreational Boating & Fishing Foundation’s (RBFF) Take Me Fishing™ campaign (www.TakeMeFishing.org) can help you keep your fishing poles and boating gear out a little longer with tips on how to enjoy the outdoors through fishing and boating activities this season.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58184-recreational-boating-and-fishing-foundation-fall-take-me-fishing-campaign
Throughout September, Dollar General will celebrate schools and honor teachers during its year-long “Every Day Heroes” campaign.
In celebration of schools everywhere, Dollar General will offer customers the opportunity to win money for their school through the Dollar General “Write to Win” promotion. Customers ages 21 and over may visit dollargeneral.com to submit a brief essay about why their school deserves to win. Three essays will be selected and the winning schools mentioned in those essays will win $10,000 each.
In partnership with Procter & Gamble® (P&G), Dollar General is honoring schools across the country and is proud to be featuring AAMA-Sanchez Charter School in Houston. One of the school’s teachers, Melanie Flores, will represent the school on OWN: Oprah Winfrey Network in September as part of the “Every Day Heroes” campaign.
To view Multimedia News Release, go to http://www.multivu.com/mnr/57450-dollar-general-schools-as-every-day-heroes-write-to-win-promotion
The 6th annual Variety Power of Youth event, which took place Saturday, Sept. 15 in Los Angeles, Calif. was the perfect platform for Allstate’s XtheTXT campaign to encourage young drivers not to text and drive. During the event, Hollywood’s rising stars and others pledged not to text and drive by inking their thumbprints on a Ford Focus car wrapped with XtheTXT messaging and imagery.
In addition to many other young celebrities, including Joe, Kevin and Nick Jonas, Jordin Sparks, Christian Serratos, Diego Boneta and R.J. Mitte, Vampire Diaries' star Kat Graham took the pledge not to text and drive.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58198-allstate-xthetxt-campaign-variety-power-of-youth-event-los-angeles
Approximately 71 percent of students report bullying as an ongoing problem and almost one out of every 10 students drops out or changes schools because of repeated bullying. Moreover, military kids that have added stresses like deployment and relocation are more susceptible to bullying. This month, best-selling author, motivational speaker and USO Tour Veteran, Trevor Romain, kicks off his Fall USO World Tour to help children and their parents recognize the signs of bullying and how to address it- whether the child is the victim or the bully.
To view Multimedia News Release, go to http://www.multivu.com/mnr/57349-uso-world-tour-trevor-romain-military-families-recognize-signs-bullying
For the nation’s nearly 51 million Hispanics, every day is one of living the colors, flavors, and excitement of Latino culture. From September 15 through October 15, Americans of all ethnicities honor the contributions of American Latinos by celebrating Hispanic Heritage Month. Amway, one of the largest direct selling companies in the world, is joining in this celebration. It has partnered with broadcast networks Discovery en Español and Discovery Familia to create a campaign – “Momentos de Calidad” (“Quality Moments”) – to encourage Hispanics to share those special moments of growing up in Latin America.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55818-amway-celebrates-hispanic-heritage-month-momentos-de-calidad-campaign
Tired of all of the negative news? From taxes to unemployment to the upcoming election, Princess Cruises is stepping in to help people get away from it all with “The Campaign to Escape Completely.” Now through November 6, the cruise line is focusing on what it does best - offering consumers the chance to escape completely by giving away FREE Caribbean and West Coast Getaway cruises, plus a chance to win a cruise on the new Royal Princess through games and sweepstakes. The “anti-negativity” campaign will also feature a sequence of videos supporting the theme, all of which are cast entirely with Princess Cruises employees.
To view Multimedia News Release, go to http://www.multivu.com/players/English/58009-princess-cruises-escape-completely/
As part of the ninth annual National Preparedness Month (NPM), the Department of Homeland Security’s Federal Emergency Management Agency (FEMA) and the Ad Council unveiled a new series of public service advertisements (PSAs) as part of their Ready campaign. Created pro bono by advertising agency Leo Burnett, the new PSAs emphasize the message that “you never know when the day before is the day before” by utilizing imagery of infamous natural disasters juxtaposed with comparatively idyllic imagery what it looked like the day before the destruction.
To view Multimedia News Release, go to http://www.multivu.com/mnr/57433-fema-and-ad-council-mark-ninth-national-preparedness-month-with-new-psas
Launching today, Save the Children and Ad Council’s Every Beat Matters™ campaign draws on the power of music inspired by children’s heartbeats to give Americans new ways to help millions more children survive.
Multimedia public service ads featuring the creation of OneRepublic’s new single “Feel Again” debut today and will be distributed to more than 33,000 media outlets nationwide. The ads—created pro bono by ad agency BBDO New York and filmed by Academy Award-nominated directors Sean and Andrea Fine—show how children’s heartbeats collected in remote villages of Malawi and Guatemala inspired a hit song that can help bring hope to children around the world.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58026-ad-council-save-the-children-every-beat-matters-onerepublic-feel-again
DonorsChoose.org, the online charity that makes it easy for anyone to help students in need, announced today that Kia Motors America (KMA) has made a $1 million commitment to public schools as part of the citizen philanthropy organization’s first-ever national partnership with an automotive brand. Kia’s donation launches a Double Your Impact campaign with DonorsChoose.org, designed to fund 50 percent of classroom projects near Kia’s network of more than 755 retail showrooms across the country as well as the company’s U.S. headquarters in southern California and assembly plant in southwest Georgia. By matching community donations, KMA will bring more than $2 million of classroom projects to life and the offer is available until all funding is applied to classroom projects.
To view Multimedia News Release, go to http://www.multivu.com/players/English/57176-kia-corporate-social-responsibility/
Adults over the age of 60 are at the greatest risk of atrial fibrillation (AF), a potentially life-threatening heart rhythm disorder. Yet, according to a recent survey conducted by the Heart Rhythm Society (HRS), more than 25 percent of Americans between the ages of 55 and 64 have never heard of AF. Today marks the kick-off of HRS’ second annual “A-Fib Feels Like” campaign to help educate Americans about the symptoms and warning signs associated with AF and encourage those who suffer from the disorder to talk to their doctors about their risks and potential treatment options.
To view Multimedia News Release, go to http://www.multivu.com/mnr/57735-a-fib-feels-like-campaign-warning-signs-atrial-fibrillation
