With the help of a compassionate fitness club owner and a personal trainer, Susan managed to lose 75 pounds over several months. The club owner, Kitty Williams of Anytime Fitness in Loveland, celebrated Susan’s success by featuring her “before and after” photos in a local newspaper ad.
Susan’s pride at being featured in the ad turned to horror, however, when Tonight Show host Jay Leno mocked Susan’s accomplishments during one of his weekly “Headlines” segments. Leno held up the advertisement in front of a camera and said, “Susan, all you did was change your shirt.” The studio audience burst out laughing and Leno repeated the taunt, “All she did was change her shirt.”
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/anytimefitness/45924/
The creative collaboration between Swedish artist/producer Avicii and Volvo Cars for their new brand campaign features a reworking of the classic song Feeling Good. Filmed on location in Stockholm and Osterlen, southern Sweden, the video visits places of personal significance for Avicii and tells his own story of renewal, following several years of hard touring. The video also features members of his family and close friends.
“In the past six years I have been on a never-ending tour, apart for the last nine months during my time-out. I did around 325 shows in a year with traveling on top of that. It couldn’t continue. In the end I had to re-evaluate my situation and change my lifestyle. Sweden is an important place to me, it’s where I gather my strength and energy with family and friends. This whole process of re-evaluation and renewal is what Volvo encouraged me to visualise in the video. I think we did a great job together,” said Avicii.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7522051-volvo-cars-new-beginning-avicii/
Building on the results of the largest behaviour change study on physical activity, Vitality and its global network of insurers have collectively committed to improving the health of millions over the next seven years. This is in line with the World Health Organizations’ Global Action Plan on Physical Activity, which aims to address the dramatic growth in lifestyle diseases, caused in part by a lack of exercise.
Incentives and Physical Activity, conducted by leading independent research institute, RAND Europe, found an average 34% increase in activity levels of participants using Vitality Active Rewards with Apple Watch. The study examined the behaviours of over 400 000 people in the UK, US and South Africa.
To view the multimedia release go to:
https://www.multivu.com/players/uk/8458751-vitality-insurers-people-more-active-2025/
The UNCF in partnership with the Ad Council, announced today the launch of Better Futures, a national multimedia public service effort that will build on their 41-year old campaign to help African American students get to and through college.
Created pro bono by Y&R, new Better Futures PSAs transform the idea of donating to a cause to a more powerful idea of investing in the future, including the introduction of a stock for social change, where people can see the direct social return of their investment. Economists were consulted for the campaign and developed an algorithm to show the social return of donating just $10 to UNCF, including the impact on earnings, crime savings and health savings.
To view Multimedia News Release, go to http://www.multivu.com/mnr/61200-uncf-ad-council-better-futures-campaign-african-american-education
The maker of Shell ROTELLA® engine oil is leading the effort to have the U.S. White House formally recognize the pickup truck as the “Official Vehicle of the United States.” To pay homage to the substantial role pickup trucks play in shaping our nation and working their way into all parts of our society, Shell is honoring the vehicle by leading a national Shell ROTELLA® campaign, entitled “Pickup Pride” which may forever change the way Americans view the pickup truck.
“The campaign celebrates the achievements of hard-working Americans and highlights the pickup truck, which for almost a century, continues to support those who have given their blood, sweat, and tears to help build our country,” said Megan Pino, Global Brand Manager for Shell ROTELLA® engine oil. “The pickup truck exemplifies America’s resilience and the work it takes to continue to build our communities and support our farms, both which deserve to be recognized.”
To view the multimedia release go to:
https://www.multivu.com/players/English/8157351-shell-rotella-pickup-truck-official-us-vehicle/
The American Cancer Society today announces the development of a new documentary film in collaboration with Academy Award-winning Actress Hilary Swank to inspire women nationwide to make their own health a priority and take everyday steps to help prevent cancer. Swank is executive producer of the film alongside Molly Mickler Smith of 2S Films and Go Go Luckey Entertainment, and the film is directed by Tina Gazzerro of Go Go Luckey Entertainment. The film helps mark the first anniversary of Choose You, a nationwide movement created by the American Cancer Society to raise awareness that 1 in 3 women will get cancer in her lifetime and the actions women can take today to help change that statistic. More than half of cancer deaths could be prevented if people maintained a healthy weight through diet and regular exercise, avoided tobacco products and got recommended cancer screening tests.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/cancer/50276/
Since it launched Choose You in May 2010, the American Cancer Society has motivated more than 75,000 people, most of them women, to put their health at the top of their to-do lists. Choose You raises awareness about the simple actions people can take that can significantly reduce their risk of cancer, and reminds people of the sobering statistic that one in three women will get cancer in her lifetime. The Society urges women to join the movement at ChooseYou.com to help change the odds.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/cancer/50026/
Whole You, a Mitsui Chemicals Company dedicated to offering innovative healthcare solutions to help those with sensory and physical mobility challenges experience life more fully, launched its Whole Day campaign video today. The video follows acclaimed photographer Bruce Hall, who has been legally-blind since birth, as he captures a celebration of the senses and movement.
“At Whole You we want nothing less than to change how people understand what it means to be healthy – we develop solutions that enable people to move, see, smell, taste and experience the world more fully than ever before,” said Hiromi Inagaki, chief innovation officer, Whole You. “The video with Bruce is an expression of this vision, a place where sensory or physical mobility challenges don’t hold us back, where we celebrate the senses and freedom of movement to have a deeper appreciation of a life lived beyond limitations.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7704351-whole-you-bruce-hall-campaign/
In the impressive conference center of the Milad Tower rising over Tehran’s roofs the 16th Energy Globe World Awards have been handed over in an international gala. Vice President Mrs. Masoumeh Ebtekar referred in her speech to the importance of such awards for outstanding environmental projects and their implementation. This event is the starting signal for intensified efforts concerning sustainability in Iran which is underlined by an expansion program for Renewables and energy efficiency. Also Maneka Gandhi emphasized that a sustainable change in our world can’t be achieved by talks or laws but only by taking action as showed by the Energy Globe submissions.
Nobel Peace Prize Laureate and presenter Prof. Munasinghe said: It is necessary that poor and rich countries take each other’s hand in order to exchange experiences and support each other.
3 nominees respectively from all 5 continents competed in the 5 categories Earth, Water, Fire, Air and Youth. The nominees have been chosen from around 2000 submissions from 177 countries.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7740251-masoumeh-ebtekar-awarded-best-projects/
The newest technological device may be one of the oldest architectural elements – the wall. Steelcase today launches V.I.A.™, vertical intelligent architecture, designed to create spaces that help fuel the innovation process. V.I.A. hosts the latest large-scale video and display technologies, offers unprecedented acoustic privacy, and easily reconfigures to support rapid change. It is being shown for the first time at NeoCon 2013 in Chicago June 10-12.
To view Multimedia News Release, go to http://www.multivu.com/mnr/62072-steelcase-v-i-a-vertical-intelligent-architecture-walls
UNCF and the Ad Council are joining Paramount Pictures to launch a series of public service advertisements (PSAs) featuring footage from the upcoming film SELMA and original music written for the film by Common and John Legend. The :30 television spot, created pro bono by Paramount Pictures, will air on television stations in donated media around the country starting this week.
The PSAs are an extension of UNCF and Ad Council’s Better Futures campaign which aims to help African American students get to and through college by demonstrating how an investment in young people is an investment in all our futures. The campaign is a focused effort to remind Americans that their investments in education can change the life of a well-deserving student, and more importantly, the lives of generations to come.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7390751-uncf-ad-council-join-paramount-pictures-to-close-the-african-american-college-completion-gap/
University Hospitals (UH) Case Medical Center has announced a $250 million initiative that promises to dramatically change how drugs will advance from discovery in the laboratories to commercialization, resulting in greater access to advanced treatments and cures for patients. The first-of-its-kind initiative, named The Harrington Project for Discovery & Development, is powered by a $50 million gift – the largest donation in the health system’s history – from the Harrington family, recognized entrepreneurs and philanthropists in Cleveland.
To view Multimedia News Release, go to http://www.multivu.com/mnr/54909-university-hospitals-uh-harrington-discovery-institute-development-project
