If there’s one thing that socially responsible businesses have learned, it’s that they can’t go at it alone. Whether it’s implementing responsible sourcing initiatives or creating a positive corporate model to make an impact on sustainability, there is strength in numbers. So where did Ben & Jerry’s turn for help and inspiration for its latest ice cream flavor? Colorado-based New Belgium Brewing. Never has the phrase “polishing off a pint” been so perfectly poised in any partnership for a delicious double-entendre.
Collectively committed to making a better impact in their global communities, the two B Corp companies proudly introduced Salted Caramel Brown-ie Ale ice cream, which will be featured in Ben & Jerry’s Scoop Shops as well as in pints across the country as a Limited Batch flavor this fall (MSRP $4.89). The concoction consists of New Belgium Brown Ale Ice Cream with Salted Caramel Swirls and Fudge Brownies. The ice cream, arriving on shelves this month, was unveiled Wednesday evening at a Washington D.C. launch “Brew-Ha-Ha” in the confines of the historic Howard Theatre. The launch event was heralded as “a night of music, climate activism, beer, and ice cream.” Musicians Galactic and Dr. Dog performed at the unveiling of Ben & Jerry’s newest ice cream flavor to highlight climate activism.
To view the multimedia release go to:
http://www.multivu.com/players/English/7648451-ben-and-jerry-s-new-belgium-brewery/
Baskin-Robbins, the world’s largest chain of ice cream specialty shops, invites guests to celebrate its fifth annual 31 Cent Scoop Night on Wednesday, April 27, 2011 from 5 p.m. – 10 p.m. at stores nationwide. During the event, Baskin-Robbins is thanking its guests by reducing prices of its 2.5 oz. ice cream scoops to 31 cents. The iconic brand is also “Scooping up Thanks for Our Firefighters” with a $100,000 donation to the National Fallen Firefighters Foundation (NFFF). During 31 Cent Scoop Night last year Baskin-Robbins scooped more than 4 million ice cream cups and cones!
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/baskinrobbins/49746/
What could an 87-year-young great-grandmother, a deaf dance instructor, and the Smirnoff ICE™ brand have in common?
They are determined to showcase how the world can become more inclusive through the platforms of dance and music with the launch of its Smirnoff ICE Electric Flavors line and the ‘Keep It Moving’ campaign.
Stemming from festival insights that adult music fans often have to choose between the dance floor and a beverage, Smirnoff ICE introduces its new line of flavored malt beverages (FMB) Smirnoff ICE Electric Flavors meant for fun, high-energy occasions. This new beverage option is non-carbonated so it will not weigh consumers down and packaged in a re-sealable plastic bottle so that consumers won’t have to make the choice between flavor and fun.
To launch the product, Smirnoff ICE has created the Keep it Moving campaign that shines a light on two inspirational movers: 87-year-old Instagram sensation and festival lover, Baddie Winkle (@baddiewinkle), and London-based deaf dance instructor, Chris Fonseca.
To view the multimedia release go to:
http://www.multivu.com/players/English/7811151-smirnoff-ice-keep-it-moving-campaign/
Snow and ice are two weather conditions in which driving are not enjoyable. In fact, it has been suggested that the safest way to handle driving in winter weather is to just stay home. That might work for areas where bad conditions are of short duration. But in some areas where ice and snow is standard for longer periods, that might not be possible.
http://www.cartenoire.com.au How did a world renowned street artist and France's number one coffee come together in Australia? Australian
street artist Jenny McCracken took inspiration from Carte Noire's Fire
& Ice roasting process and created a giant 3D street art piece. Here's how she did it and the reaction it caused when it was displayed in Sydney.
The ninth (2014) China Jiuzhaigou International Ice Fall Tourism Festival recently took place. Throughout the winter, Jiuzhai Valley rolled out various tourism packages and special offers to Jiuzhai Valley’s visitors as well as staged a series of events.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/65727-jiuzhai-valley-national-park-international-ice-fall-tourism-festival
Vier Modelle fallen im aktuellen Winterreifentest glatt durch und erhalten die Note „mangelhaft“. Aufgrund deutlicher Schwächen auf nasser Fahrbahn rät der ADAC vom Kauf des Kormoran Snowpro b2, des Maragoni 4 Winter E+, des Interstate Winter IWT-2 und des Sailun Ice Blazer WSL-2 ab. Verbraucher haben dennoch eine große Auswahl: Insgesamt haben ADAC und Stiftung Warentest 32 Modelle untersucht - elf Reifen erhalten ein „gut“ und sind damit besonders empfehlenswert. Gleich sieben gute Reifenmodelle gibt es in der kleinen Dimension mit der Größe 185/60 R15T (z.B. für Audi A 1, Citroën C3, Fiat Punto Renault Clio, VW Polo). Testsieger mit Bestnoten auf nasser Fahrbahn sowie auf Schnee und auf Eis ist der Continental ContiWinterContact TS850. Der neu entwickelte Dunlop Winter Response-2 überzeugt die Tester besonders auf nasser Fahrbahn, auf Schnee und beim Kraftstoffverbrauch. Ebenfalls sparsam ist der Semperit Speed-Grip 2. Der Michelin Alpin A4 glänzt beim Verschleiß und der Nokian WR D3 überzeugt auf trockener Fahrbahn. Bei den größeren Reifen (225/45 R17H z.B. für Audi A 3, Mercedes C-Klasse, Opel Astra, Skoda Oktavia) schneiden vier Produkte mit „gut“ ab. Drei Modelle setzen nach Ansicht der Tester besondere Akzente: Der Continental ContiWinterContact TS850 mit der Topbewertung auf Schnee, der Bridgestone Blizzak LM-32S mit der Bestnote auf Nässe und der Michelin Alpin A4 mit dem geringsten Verschleiß. Der ADAC Winterreifentest hat insgesamt 18 Prüfkategorien und bietet somit dem Verbraucher umfassende Informationen. Es wird unter anderem ein Praxistest auf einer verschneiten Passstraße, umfangreiche Brems- und Ausweichversuche auf Nässe, Schnee und Eis sowie Tests zu Verschleiß und Kraftstoffverbrauch durchgeführt. Im Gegensatz dazu bietet das EU-Reifenlabel nur Informationen zu Rollwiderstand, Nassbremsen und Außenfahrgeräusch - wie wintertauglich ein Pneu ist, zeigt es nicht.
