USING THE POWER OF TV TO DRIVE BUSINESS
We work with small and large companies to create branded entertainment that delivers. Our programming is as diverse as our clients but it\'s our objective that the programming we produce makes you feel good about your brand in the course of telling a compelling editorial story - and in a much more entertaining way than \
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www.Clicktecs.com The digital world has permeated every aspect of our daily lives, from the way we spend our time, to the way we spend our money. It has changed the way we communicate, and it has really changed the way we seek and receive information.
Businesses are recognizing this shift from offline media to online media, and realizing that in order to acquire leads, build targeted traffic and convert more customers in the new normal, they have to start measuring different metrics.
Some companies have started testing SEO, and others may be doing some Social Media. If you are publishing content, then you may unknowingly be doing content marketing. These three commonly used marketing tactics, when executed together on a consistent basis can produce some really great results and it is what smart marketers have figured out. Conveniently named \'Optimized Content Marketing\'.
This is Jane
Her company, Vidlit, needs a smart, fun, viral-ready marketing tool.
So she meets with Jane, from Vidlit, and asks, “What does Vidlit do?”
We make videos, write books, design websites, create Power Points, edit speeches,blog, compose music, create images, produce pilots, do title sequences, enhance presentations, connect, invent and curate, and build brands.
Stylin' Digital
: Vidlit.
As part of Global Youth Traffic Safety Month™ , the U.S. Department of Transportation (DOT), Mazda Motorsports, the Ad Council and the National Organizations for Youth Safety (NOYS) announced the six high school and college winners of their second annual Project Yellow Light scholarship contest. “One Text or Call Could Wreck It All,” was the theme of this year’s contest. Entrants were asked to develop and produce a short video that would depict for their peers the dangers of risky mobile behavior on our Nation’s roadways. The high school grand prize was awarded to Brittany Devasure, a senior from North Carolina, for her video. For the first time, the contest was open to college students. Rachel Hall, who studies at the Cleveland Institute of Music, was recognized as the grand prize winner for her video.
To view Multimedia News Release, go to http://www.multivu.com/mnr/61426-ad-council-and-nhtsa-announce-project-yellow-light-scholarship-winners
Unilever, one of the world’s largest consumer goods companies, has created the first mobile app to capture the real-time social elements of Facebook, Twitter and mobile phone activity to produce a record of unforgettable nights out.
The Lynx Stream, developed for deodorant brand Lynx / AXE and launched today in the UK, collects every video, picture, text, tweet, check-in and status update a group of friends makes to produce an automatic Stream of the night and highlight video, which can be watched online and shared through social networks.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/unilever/48911/
Lovers of art, history and gardens will encounter a feast for the senses during the Tiffany at Biltmore exhibition, now open at Biltmore, George Vanderbilt’s 8,000-acre mountain estate.
The exhibition of stained-glass lamps created by Louis Comfort Tiffany (1848-1933) and The Tiffany Studios fills the Biltmore Legacy exhibition hall in the estate’s Antler Hill Village. Known as “Tiffany Lamps: Articles of Utility, Objects of Art,” the exhibition comes to Biltmore from The Neustadt Collection of Tiffany Glass in New York City. It is an in-depth look at the Tiffany Studios’ efforts to produce lamps that balance artistry with utility and profitability.
To view Multimedia News Release, go to http://www.multivu.com/mnr/50782-tiffany-at-biltmore
THE TIME TRAVELER’S ALMANAC edited by Ann VanderMeer and Jeff VanderMeer, the most extensive collection of time travel stories ever assembled, edited by Ann and Jeff VanderMeer. Featuring both classic tales and contemporary fiction, world-renowned anthologists Ann and Jeff VanderMeer have culled more than a century’s worth of time-spanning literary travels to produce this definitive tome. Including over 70 stories with relevant essays and background information scattered throughout, The Time Traveler’s Almanac will serve as a time machine of its very own: the ultimate treasury of time travel stories, spanning the distance from the beginning of time to its very end. http://us.macmillan.com/thetimetravelersalmanac/AnnVanderMeer Fantasy/Scifi
Consumers seeking locally sourced products can easily find one in an everyday pantry staple – vegetable oil, which is primarily 100 percent soybean oil made from soybeans grown in the U.S. Sales of vegetable oil support more than 550,000 U.S. soybean farmers who strive to leave the land in better shape than they found it for America’s next generation of farmers. “I work hard to help produce an ingredient that I am proud to serve to my own family, as well as families across the U.S.,” said United Soybean Board (USB) Chairman Bob Haselwood. “Every time you purchase vegetable oil, or soybean oil, you’re supporting local farmers.” Haselwood produces soybeans on his farm in Berryton, Kansas. Many retailers sell soybean oil primarily produced with U.S.-grown soybeans. This past summer, USB partnered with a large Midwest grocery retail chain with 200+ stores to emphasize the importance of knowing where food comes from and educate about the benefits of soybean oil. During this promotion, unit sales of the store brand vegetable oil rose more than 27 percent over the same time last year, and shoppers commented that they were more likely to purchase soybean oil knowing it’s a U.S.-grown product. To view the multimedia release go to: http://www.multivu.com/players/English/7689851-united-soybean-board-eat-local/
PR Newswire’s new white paper, Welcome to the Age of Video Engagement, explores the impact of video storytelling and how intelligently combining original video content with press releases amplifies the strengths and benefits of each medium. Based on the approach and expertise of early video adopters, the piece also offers seven key lessons to make the most advantageous use of online video, including how to produce authentic and relatable videos, advance a video campaign through social media and measure its success.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55132-pr-newswire-white-paper-7-lessons-for-wielding-influence-of-video-in-pr
Richardson, a leading global sales training and performance improvement firm, today announced the release of a new white paper, Using Verifiable Outcomes in the Sales Process to Change and Track Behavior. Verifiable outcomes are those few tangible indicators that give sales leaders insight into the accuracy and quality of their teams’ forecasts.
Today, sales leaders face increasing pressure to accurately forecast and produce results. Historically, sales leaders rely on “lagging indicators” to monitor critical sales metrics — putting sales leaders in the position of trying to drive results forward by looking in the rear-view mirror.
To view Multimedia News Release, go to http://www.multivu.com/mnr/54175-richardson-white-paper-team-forecasts-sales-training
