A pill designed to zero in on abnormal genes that drive specific cancers has produced encouraging early results in children with an uncommon but aggressive type of lymphoma, as well as in children with a rare form of neuroblastoma.
A phase 1 clinical trial of the drug crizotinib achieved remissions, with minimal side effects, for 10 of the children participating in a clinical study carried out by the multicenter Children’s Oncology Group (COG). The results were “an exciting proof-of-principle” for the targeted treatment, said the study leader, Yaël P. Mossé, M.D., a pediatric oncologist at The Children’s Hospital of Philadelphia.
“We are entering a new era of cancer therapy, in which we use knowledge of basic biology to design very specific drugs that target cancer cells with potentially less side effects on healthy tissue,” said Mossé. “In addition, as we concentrate on targets in molecular pathways, we move away from an exclusive focus on one form of cancer to customizing treatments according to biological activity. Abnormal ALK activity occurs in subtypes of neuroblastoma and subtypes of lymphoma, so identifying ALK activity in individual patients may enable us to provide the most effective care.”
To view Multimedia News Release, go to http://www.multivu.com/mnr/50776-childrens-hospital-philadelphia-lymphoma-neuroblastoma-oncology-gene-trial
In an effort to continue to create and place people in more jobs, including people who are unemployed or underemployed, Goodwill® and the Ad Council have launched new public service advertisements (PSAs) that demonstrate how donated clothing and household items to Goodwill support those facing challenges to finding employment. Every 27 seconds of every business day, Goodwill helps someone find employment.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7442751-goodwill-ad-council-psas/
Random letters which come floating down a waterfall need to be connected to form words before time runs out. The face of each letter tile shows a value from 1 to 10, based on which your score is decided. Every word spelled correctly earns you points. The more letters you string together, the bigger your score gets! If you aren\\\'t quick enough to grab the letters you need as they move down the screen, they just get washed away!
Robert ‘Reb’ Rose and Ashlee met in high school and knew they were destined to be together. After many years of marriage, three daughters and a bright future ahead of them, the unthinkable happened and Reb didn’t make it home.
This is the story of how Ashlee and her daughters were able to move forward in the aftermath of a tragedy.
To view Multimedia News Release, go to http://www.multivu.com/mnr/59530-northwestern-mutual-client-story-a-world-without-reb
Expanding the functionality of Internet of Things (IoT) networks, Texas Instruments (TI) (NASDAQ: TXN) today announced availability for mass production of the industry’s lowest-power dual-band wireless microcontroller (MCU) supporting Sub-1 GHz and Bluetooth® low energy connectivity on a single chip. As part of TI’s pin-to-pin and software compatible SimpleLink™ ultra-low power platform, the new SimpleLink dual-band CC1350 wireless MCU enables developers to move from a three-chip solution to a tiny single chip, while reducing design complexity, saving power, cost and board space. The CC1350 wireless MCU offers a range of up to 20 km on a coin cell battery for building and factory automation, alarm and security, smart grid, asset tracking and wireless sensor network applications. For more information, visit www.ti.com/cc1350-pr.
To view the multimedia release go to:
http://www.multivu.com/players/English/7746254-texas-instruments-simplelink-dual-band-cc1350/
For the first time in the 80-year history of the brand, Wheaties will offer America the opportunity to select the next elite athlete to be featured nationally on the iconic Wheaties box. Kicking off today is the Wheaties NEXT Challenge powered by the leader in Connected Fitness, MapMyFitness. Five world-class athletes from five emerging sports will compete for this honor in an innovative way—by asking their fans to get out and move. Challenge participants will vote for their favorite athlete by logging workouts through the MapMyFitness platform – either manually documenting online, recording through any of the apps (MapMyFitness, MapMyRun, MapMyRide, MapMyWalk) or by connecting any one of the 400+ compatible devices. The Wheaties NEXT Challenge runs through August 31, and the athlete with the most votes via workouts logged will appear on the Wheaties box in early 2015.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7260151-wheaties-fans-to-elect-america-s-next-box-champion/
The North American International Auto Show (NAIAS) today revealed new programs and major improvements that will make the entire show experience more convenient, and more productive for both media and auto manufacturers.
To assist journalists covering the show, the Michelin Media Center will move from the third level of Cobo Center to Michigan Hall (river level). And, to ease travel to Detroit for both media and manufacturer personnel, Delta Air Lines is offering a discount airfare program, along with travel assistance from Passageways Travel.
To view Multimedia News Release, go to http://www.multivu.com/mnr/59256-north-american-international-auto-show-naias-new-programs-improvements
New entertainment integrations and social media initiatives move the “ugly truth” campaign into a new phase this month, further seeding important tobacco-related facts and messages with teens and young adults. The latest advertising campaign from truth – the nation’s largest youth smoking prevention campaign – features its first television ads since 2010, and a host of marketing and digital tools to educate and connect with teens and young people through a range of digital media initiatives and entertainment integrations.
To view Multimedia News Release, go to http://www.multivu.com/mnr/62254-truth-campaign-gets-uglier-entertainment-integrations-expand-conversation
For decades, drivers have been accustomed to accessing and driving cars with physical keys. But no longer. In a ground-breaking move for the automotive industry, Volvo Cars plans to become the world’s first car manufacturer to offer cars without keys from 2017.
Volvo customers will be offered an application for their mobile phones to replace the physical key with a digital key. The innovative Bluetooth-enabled digital key technology, will offer Volvo customers far more flexibility, enabling them to benefit from entirely new ways to use and share cars.
The new Volvo app enables the digital key on the customer’s mobile phone to do everything a physical key currently does, such as locking or unlocking the doors or the boot and allowing the engine to be started.
This new technology will also offer customers the possibility to receive more than one digital key on their app allowing them to access different Volvo cars in different locations – according to their changing mobility needs.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7761852-volvo-phone-as-key/
In a ground-breaking technology move for the automotive industry, Volvo Cars demonstrates the world’s first delivery of food to the car – a new form of ‘roam delivery’ services. The service, which will be showcased at the Mobile World Congress, will allow consumers to have their shopping delivered straight to their car, no matter where they are.
Volvo’s new digital keys technology will allow consumers to choose their car as a delivery option when ordering goods online.
To view Multimedia News Release, go to http://www.multivu.com/mnr/65010-volvo-pilots-roam-delivery-service
Whole You, a Mitsui Chemicals Company dedicated to offering innovative healthcare solutions to help those with sensory and physical mobility challenges experience life more fully, launched its Whole Day campaign video today. The video follows acclaimed photographer Bruce Hall, who has been legally-blind since birth, as he captures a celebration of the senses and movement.
“At Whole You we want nothing less than to change how people understand what it means to be healthy – we develop solutions that enable people to move, see, smell, taste and experience the world more fully than ever before,” said Hiromi Inagaki, chief innovation officer, Whole You. “The video with Bruce is an expression of this vision, a place where sensory or physical mobility challenges don’t hold us back, where we celebrate the senses and freedom of movement to have a deeper appreciation of a life lived beyond limitations.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7704351-whole-you-bruce-hall-campaign/
Eight out of 10 people will be affected by back pain at some point during their lives, making it the No. 1 cause of disability worldwide and resulting in as much as $200 billion in lost wages and productivity. Many sufferers struggle for years to find relief, but treatment options often only provide short-term relief or, in the case of pain medication, carry serious side effects, including drowsiness, liver damage and potential for addiction. Now, thanks to Hocoma, a leader in the development of robotic and sensor-based medical devices for functional movement therapy, consumers have a new way to improve and sustain low back health in the comfort of their own home.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7370551-hocoma-innovative-medical-device-therapeutic-gaming-technology-valedo-low-back-health/
