Pantene le pone leña al fuego con una emocionante campaña de publicidad en la que figura una de las mujeres más deseadas de Hollywood: la actriz Eva Mendes acaba de ser nombrada la nueva estrella embajadora de Pantene. A partir del mes de julio del 2011, aparecerá en todos los elementos de la campaña de mercadeo integral de la marca, incluyendo los anuncios impresos y de TV, los carteles dentro de las tiendas, anuncios i-Media y la campaña de relaciones públicas de la empresa, apoyando la colección de productos Breakage to Strength (que se especializa en cabello de quebradizo a fuerte).
Para mas, va a http://multivu.prnewswire.com/mnr/pantene/49647/
Dove® gave one real woman the once-in-a-lifetime opportunity to get a taste of what celebrities experience on ABC’s “Dancing with the Stars.” Real woman Kristi Herman was selected from the nearly 1,500 women who entered the Dove® Close-Up Challenge. She received a week of professional dance training and got her skin ready for the spotlight with Dove® VisibleCare™ Body Wash, a revolutionary new line of body wash that actually gives women visibly more beautiful skin in just one week. Herman will have the ultimate spotlight moment when she shows off her new moves and beautiful skin in a Dove®-sponsored TV spot airing in a commercial break during the season finale of “Dancing with the Stars” Monday, May 23 (8:00 p.m. ET) on ABC.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/dovecloseup/49743/
Shake Weight, the nation’s most talked about, best-selling and most parodied fitness craze, is the centerpiece of a newly-released independent study that proves the world-famous arm-sculpting device is no laughing matter.
FitnessIQ, marketers of the Shake Weight, today disclosed findings of a scientific study conducted by Dr. Jeffrey M. Willardson, an Associate Biomechanics Professor at Eastern Illinois University (EIU). The study evaluated the effects of incorporating a six-minute Shake Weight routine in the warm-up sessions of three Division I collegiate athletic teams, measuring the device’s impact on performance. The study demonstrated that athletes across all three sports, including baseball, volleyball and soccer, improved reaction time by 10% to 17%.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/fitnessiq/50394/
With the addition of a star-studded panel of guest judges, including designers Thom Filicia, Robert and Cortney Novogratz, Nate Berkus and Kathy Ireland, as well as Food Network’s Paula Deen and Dina Manzo, event planner and former cast member of Real Housewives of New Jersey, HGTV Design Star returns for a sixth season on Monday, July 11, at 9 p.m. ET/PT. The series’ celebrated line-up of stars includes HGTV’s own returning judges Genevieve Gorder, Candice Olson and Vern Yip, as well as a guest appearance on the panel by John Gidding. David Bromstad, the first HGTV Design Star champion, will mentor the finalists as they compete for a chance to win their own show on HGTV. Hosted by Tanika Ray, HGTV Design Star will air on Mondays through September 12.
To view Multimedia News Release, go to http://www.multivu.com/players/English/49691-hgtv-design-star/
Best known as the chef and fisherman who ran a successful underground lobster roll business from his Brooklyn basement apartment, lifelong seafood lover Ben Sargent brings boundless knowledge, experience, and passion to his new primetime Cooking Channel series Hook, Line & Dinner. By bike, boat, car or surfboard, Ben Sargent embarks on the ultimate coastal road trip and uncovers the country’s regional seafood specialties and the local joints at which they are served, all while taking viewers on the awesome journey from sea to table. Premiering Tuesday, June 7th at 10:30 p.m. ET (7:30 p.m. PT), Ben strives to help viewers understand and appreciate seafood in a new way – from how it’s caught, shipped and prepared to the many trials and tribulations that can come along with this demanding and often unpredictable industry.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/foodnetwork/50341/
The closest look into the Googleplex without a badge and ID card, I’m Feeling Lucky is the first inside view of life at Google from one of its original employees, Employee number 59, giving readers a chance to fully experience the bizarre mix of camaraderie and competition at this phenomenal company. Learn more about this book here, http://bit.ly/jyftke and its author here, http://xooglers.blogspot.com/ Non Fiction
U.S. Department of Energy (DOE) and the Ad Council today launched a national consumer education campaign to help consumers save money on utility bills. Created pro bono by Texas-based advertising agency GSD&M, the public service advertisements (PSAs) aim to help consumers save money on their energy bills by doing things such as sealing leaks in their homes and using energy efficient products.
To view Multimedia News Release, go to http://www.multivu.com/mnr/50779-ad-council-energy-efficiency
LG Mobile today announced the upcoming release of “Thumbs”, the new texting documentary that chronicles the race to LG’s 2010 National Texting Championship. In celebration of the documentary’s television debut, LG treated audiences in New York and Los Angeles to a theatrical sneak peek of the texting exposé scheduled to premiere on MTV on Friday, August 19th at 10:00 P.M. ET/PT. Providing an exclusive look at the growing phenomenon of texting among today’s youth, the premieres brought industry influencers and texting enthusiasts together for an in-depth look at the fast- paced world of texting and its rising popularity.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/lg-mobile/51740/
Am 20. Mai 2011 wurde der Politiker und Ex-Finanzminister Peer Steinbrück in Bonn mit dem Cicero Rednerpreis 2011 ausgezeichnet. Der Cicero Rednerpreis wird vom Verlag für die Deutsche Wirtschaft seit 1994 für herausragende rhetorische Leistungen verliehen. Eine unabhängige Jury ermittelt jährlich den Preisträger. Peer Steinbrück gilt nach Meinung der Jury als streitbarer Redner mit der besonderen Fähigkeit, Reden und Handeln in Einklang zu bringen. Er ist immer wieder als möglicher Kanzlerkandidat der SPD bei der Bundestagswahl im Jahr 2013 im Gespräch.
Weitere Infos unter: www.cicero-rednerpreis.de
Sprint (NYSE: S) and LG Mobile teamed up with non-profit design collective MADE, formerly known as M·A·C & Milk, and fashion expert Stacy London of TLC’s “What Not To Wear” to celebrate the debut of the new LG Marquee Android smartphone at this year’s New York MADE FASHION WEEK.
Drawing from her years of fashion-industry experience, London served as the LG Style Ambassador alongside up-and-coming MADE designers as they created unique, stylish carrying cases to complement the sleek LG Marquee. Last night, stylists, and fashion-industry insiders attended an exclusive LG Marquee launch event, where the new cases were unveiled.
To view Multimedia News Release, to go http://www.multivu.com/mnr/51958-lg-marquee-launch-party-at-nyc-fashion-week-with-milk-studios-stacy-london
