Procter & Gamble’s Crest® Pro-Health™ Sensitive Shield™, kicked-off the Summer of Sensitivity campaign today in New York City’s Penn Station in partnership with Alison Sweeney and Feeding America - the nation's leading domestic hunger-relief charity. As part of the promotion, commuters and nearby pedestrians were encouraged to stop by and “trade-up” their sensitivity toothpaste for Crest Pro-Health - the ONLY leading toothpaste to protect against teeth sensitivity and all these other areas dentists check most: cavities, gingivitis, tartar, plaque, fresh breath and whitening. Unlike the leading sensitivity toothpaste, Crest Pro-Health Sensitive Shield offers sensitivity protection plus other important oral care benefits that provide all-around protection for a healthy mouth.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/crest/44588/
The Procter & Gamble Company’s Oral-B® and television host Brooke Burke took over New York City’s Vanderbilt Hall in Grand Central Station to celebrate their commitment to advancing America’s oral health. Oral-B, the brand of toothbrush more dentists use themselves worldwide, is offering consumers 50 percent off select Premium Power toothbrushes after mail-in rebate from Sept. 1 – Oct. 31, 2010 to empower Americans to take charge of their own oral health. Oral-B Premium Power toothbrushes will be donating $25,000 to Operation Smile — a worldwide children’s medical charity that provides free surgeries for children with cleft lips and cleft palates.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/oral-b/44596/
LG Mobile Phones announced today that 13 year-old, Brianna Hendrickson from Brooklyn, NY is the winner of the fourth annual LG U.S. National Texting Championship. LG originated the first-ever nationwide texting competition in 2007 and returned this year with additional prizes and challenges. After out-texting the best in the U.S. with her ultimate speed and dexterity, Brianna took home $50,000 and will now compete in the LG Text For Good Challenge, where she will have the chance to double her prize money and select a charity to which LG will make a $50,000 donation.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/lg/45908/
Four leading green fashion designers made news today – “yesterday’s news’’ that is – by turning recycled newspaper into eco-friendly fashions. The unique, trend-setting designs were unveiled at the Yesterday’s News® Green Catwalk Event and Workshop in New York City. Made with recycled newspaper, Yesterday’s News® brand cat litter served as inspiration for eco-friendly designers Anthony Lilore of RESTORE CLOTHING™, Bahar Shahpar, Lara Miller and Samantha Pleet, who debuted their original fashions made from newspaper at the New York City event. The designs will all be auctioned off for charity from Sept. 22-29, 2010 (www.DoGooderChallenge.com), with proceeds going to each designer’s green charity of choice.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/yesterdaysnews/45957/
Singer Debbie Gibson marks decades of service by returning to the Philippines to advocate on behalf of poor children with Children International, a U.S.-based humanitarian organization.
According to the Philippine National Statistical Coordination Board, one in four families lives in poverty. Gibson, who has supported Children International since 1990, visited Manila to raise awareness for the issue of child poverty and her personal experience with the charity.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/childreninternational/46387/
PickAPowder.com, the friendly rivalry campaign between Trace Adkins and Richard Petty, is giving fans a chance to not only fight tough pain but also help children fighting for their lives and injured service members fighting for our country. Fans of BC and Goody\'s powders will notice new packages on the shelves branded with familiar faces and charity logos.The new packaging showcases the support of two charities personally selected by country music superstar Trace Adkins and racing legend and NASCAR Hall of Famer Richard Petty. With each purchase made between January 1 and March 31 of these specially marked boxes of BC or Goody\'s, fans of Richard Petty and Trace Adkins will be helping to give back to the organization affiliated with each man and each brand. To donate to these causes, visit www.victoryjunction.org or woundedwarriorproject.org.
GUINNESS WORLD RECORDS™ has recognized online dating portal and romance tour company Anastasia International, as the new world record holder for Most Kisses Received in One Minute – 118 smackers. The new record was set this Valentine’s weekend in the popular Black Sea resort of Odessa, Ukraine, where a small army of Ukrainian women precision smooched a single American man and together broke the existing record. American-Russian owned and operated Anastasia, organized the records breach as part of an extravaganza charity event. Proceeds benefit the Ukrainian Red Cross Society.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/anastasia/47603/
Invacare Corporation (NYSE:IVC), the global leader in home and long-term care medical products, today is launching “Real Life,” a new campaign dedicated to raising awareness of the everyday struggles and achievements of those living with disabilities, ailments or advancing age. For these individuals, even “ordinary” tasks like getting dressed, preparing for the day ahead, caring for children, driving a car or going to work can require extraordinary effort — yet few people are aware of these everyday struggles and achievements. Invacare has created this awareness campaign and platform so that people can share their ‘real life’ stories — or the story of someone who inspires them — for a chance to win cash prizes for themselves and the charity of their choice.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/invacare/49159/
The Mercedes-Benz Star Fund, the automaker's largest start-up amount for a charity fund worldwide outside Germany, today commemorated its first anniversary. Distinguished by its past year achievements in the five core areas of environmental protection, education, music, arts and sports, culture of driving and social care, the Mercedes-Benz Star Fund announced another boost to its corporate social responsibility (CSR) efforts by launching the new ‘Star Ambassador’ Volunteer Program. This is also its latest initiative to enhance its CSR program in China through encouraging greater participation and providing a more sustained and strategic development of its social contribution efforts.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/mercedesbenz/50793/
Tennis legend, philanthropist, and Longines ambassador Stefanie Graf teamed up with Longines this week for two special events, the Longines Women Who Make a Difference Awards and the Longines Center Court for Kids Clinic in Harlem.
To view Multimedia News Release, go to http://www.multivu.com/mnr/51771-longines-stefanie-graf-charity-town-and-country-tennis
Food Network’s top-rated hit Chopped All-Stars returns for a second season filled with fan-favorite chefs, unexpected ingredients, and fierce competition for a $50,000 prize for charity on Sunday, April 8th at 9pm ET/PT. In each of the five themed episodes, hosted by Ted Allen, four specially selected chefs are challenged to create three masterful courses from ingredients in the mystery basket, ranging from beef tendon and crawfish, to black beans with queso fresco and chicken feet. Chopped All-Stars kicks off with Iron Chefs battling in the Chopped kitchen, followed by competitions between Food Network/Cooking Channel show hosts, Food Network Star finalists and Chopped judges. A rotating roster of top-notch judges will decide who gets “chopped” each week, leading up to a final showdown between the four episode winners on Sunday, May 6th at 9pm ET/PT, where the $50,000 grand prize to the winner’s charity of choice will be awarded.
To view Multimedia News Release, go to http://www.multivu.com/players/English/51723-food-network-chopped-all-stars/
As jcpenney sets its sights on becoming America’s favorite store, the Company has launched jcp cares, a new charitable giving program. Through jcp cares, jcpenney will support a new cause each month by inviting customers to round up their purchases to the nearest whole dollar and donate the difference to the Company’s featured charity partner. jcp cares will kick-off July 1 with jcpenney’s support of the USO (United Service Organizations), a nonprofit, congressionally chartered, private organization dedicated to lifting the spirits of America’s troops and their families. Along with round-up donations raised by customers throughout the month of July, jcpenney will be making a $1 million donation to the USO. jcpenney will also donate $1 – up to $50,000 – to the USO for each customer that checks in to a jcpenney store via foursquare from July 23-31.
To view Multimedia News Release, go to http://www.multivu.com/mnr/57028-jcpenney-launches-charitable-giving-program-jcp-cares
