On Saturday, March 2, MSC Cruises, the leading cruise line in Europe officially welcomed the latest addition to the Company’s modern fleet - MSC Bellissima. The Company’s new flagship was named in a glamourous and traditional maritime Naming Ceremony in the port of Southampton. A host of stars, VIPs, key travel partners and international media attended the event as well as top management from MSC Cruises and its parent company MSC Group. Gianluigi Aponte, MSC Group’s founder and executive chairman as well as the ship owner, attended together with the Aponte and Aponte-Vago families. MSC Cruises’ Godmother Sophia Loren officially named her 14th ship, which is fitting since the glamourous Hollywood legend is renowned for her style and elegance.
To view the multimedia release go to:
https://www.multivu.com/players/English/8354652-msc-cruises-bellissima-ship-christening/
Hennessy, the world’s best-selling Cognac, is proud to announce the debut of the brand’s first-ever game day commercial airing this Sunday, February 3rd. Narrated by hip-hop legend Nas, the TVC, titled “Major,” brings to life the spirit of Hennessy’s “Never stop. Never settle.” mantra through the remarkable, yet widely unknown, story of cycling champion Marshall “Major” Taylor.
In the late 1890s, Marshall “Major” Taylor became the best cyclist of his time, and throughout his career he dominated his competition in the U.S. and abroad. He held seven world records by 1898, and in 1899, became one of the first African Americans to win a world championship. Marshall “Major” Taylor’s global fame established him as one of the world’s first international sports champions.
To view the multimedia release go to:
https://www.multivu.com/players/English/8487951-hennessy-never-stop-settle-game-day-commercial/
As part of its new brand campaign, Share A Legend, New Holland Brewing Company is tapping into its heritage and success as the top craft Bourbon Barrel-Aged Stout to unveil a nationwide storytelling contest. The #ShareALegend contest is inspired by the nearly two decades of legends told over Dragon’s Milk™ stout—and celebrates the lore of the brew that began when it was first bottled 17 years ago. The top user-generated story submission will earn the winner $5,000 cash plus $5,000 from New Holland Brewing Company to donate to one of several charities selected by the brewery.
Share A Legend is an open-ended storytelling project that invites fans to share their personal tales, whether they are everyday stories of triumph, the goodness of humankind or someone who has made an impact on them. Throughout the campaign, New Holland Brewing Company will release the legends of six real people who fall into the archetypes of Warrior, Huntress, Smith, Poet, Alchemist and Performer to inspire contest entrants. The videos, the new DragonsMilk.com website and other branded elements adopt a half-illustrated design that embody the true but imaginative and creative nature of legendary tales that are passed down over time.
To view the multimedia release go to:
https://www.multivu.com/players/English/8399851-new-holland-brewing-dragons-milk/
GAC Motor, China’s leading automaker, released a new brand image and corporate culture for the company’s decennial celebration. The new vision, which aims to highlight the aspirations of one of China’s leading auto brands as it begins to embark on its next stage of development.
“Achieving great progress in business not only depends on high-quality products and brand strength but also in the guidance of corporate culture,” said Yu Jun, President of GAC Motor. “Therefore, GAC Motor upon celebrating its 10th anniversary has decided to update our image with a new brand slogan and a renewed effort to upgrade our corporate culture. Aiming to further, empower, motivate and inspire our workforce to ensure our continued long-term development into the next decade.”
To view the multimedia release go to:
https://www.multivu.com/players/English/8379451-gac-motor-10-year-anniversary-road-to-greatness-campaign/
Boehringer Ingelheim announced today a new partnership with Minor League Baseball® (MiLB™) to further raise awareness of the rare lung disease idiopathic pulmonary fibrosis (IPF) through its Breathless™ campaign. Now the “Official IPF Awareness Partner of Minor League Baseball,” Boehringer Ingelheim will work with the league to educate its fan base about symptoms of IPF – and the importance of an early diagnosis and treatment – through in-stadium events as well as appearances by New York Yankees legend and musician Bernie Williams, whose father passed away from the disease in 2001.
To view the multimedia release go to:
https://www.multivu.com/players/English/8289951-boehringer-ingelheim-milb-partnership-for-ipf-awareness/
During today’s Big Game, viewers will have learned that the much-talked about sequel of an ʼ80s movie, “Dundee: The Son of a Legend Returns Home”, is not a sequel at all. It is actually an elaborate, star-studded advertising campaign aimed at attracting more travelers to visit Australia.
Tourism Australia, the government agency responsible for attracting international visitors to Australia, has revealed it is behind the major US marketing campaign.
Over the past two weeks, excitement for the new Crocodile Dundee movie has been steadily building. Imitating a traditional studio promotional campaign—using PR, social, digital, OOH and the release of four teaser films—anticipation for the new film was widely reported in People, Buzzfeed, Daily Mail, Good Morning America, and the Hollywood Reporter, among others.
To view the multimedia release go to:
https://www.multivu.com/players/English/8268251-tourism-australia-dundee/
UNIVERSO, is set to premiere season three of the hit celeb-reality “The Riveras” starring Chiquis, Jacqie, and Mike, Jenicka and Johnny, Sunday, March 11th at 10pm /9C. The 14-episode season offers viewers a lens into the lives of the children of the late Regional Mexican music legend, Jenni Rivera as they take on life’s challenges by supporting each other. The top rated show is the only English-language reality about a Hispanic family in the U.S. and its relatability has been the key to the show’s success. “The Riveras” reflects the diversity in this country, and the fastest growing population. To get a first look of the new season, open this YouTube link https://youtu.be/bLBoX1nyadk. To download press materials, visit EPK site www.image.net/TheRiveras.
To view the multimedia release go to:
https://www.multivu.com/players/English/8265551-nbc-universo-the-riveras/
Haggar Clothing Co., the Official Jacket Provider of the Pro Football Hall of Fame and the Naismith Memorial Basketball Hall of Fame, will create a new Hall of Fame this year to recognize and celebrate America’s greatest dads.
Starting today, football legend and Hall of Famer Emmitt Smith, whose own father demonstrated the importance of family by putting aside his football dreams and turning down a scholarship to care for his family, will lead the national call for nominations to the inaugural class of the Haggar Hall of Fame Dads.
“While being in the Pro Football Hall of Fame and wearing the Gold Jacket is one of my proudest achievements, being a dad to my five kids exceeds that by a mile,” said Smith. “My dad sacrificed so much to give me this life, and he’s the reason I have the Gold Jacket – and it’s why I’m honored to join Haggar in recognizing the great dads and father figures across the nation with a Hall of Fame of their own.”
To view the multimedia release go to:
https://www.multivu.com/players/English/8266151-haggar-hall-of-fame-dad-nominations/
High in the sky, curtains of light flicker, dip, and wave. Stories of the Aurora partners the science of why auroras occur, with the ancient myths cultures around the world first told to explain the mysterious northern lights. Enjoy stories from the Inuit, Norse, Romans, Mi’kmaq, Wabanaki, and other peoples. Find out more here- www.joangalat.com
Children, teachers, science
Last night, MSC Seaside, the ship that follows the sun, was named in a glittering ceremony by international screen legend and Godmother for all MSC Cruises’ ships, Sophia Loren. MSC Seaside, already recognized as one of the more innovative cruise ships in the industry, is the second ship to be launched in the past six months by the leading European cruise line as part of its industry-unprecedented 12 new mega-ships that MSC Cruises, the Switzerland-founded and based world’s largest privately owned cruise line, will bring into service between 2017 and 2026.
To view the multimedia release go to:
https://www.multivu.com/players/English/8089551-msc-cruises-launches-msc-seaside/
Legend says that her ancestors first gained their magic by facing a storm and stealing part of its essence. And when a handsome young storm hunter reveals he was born without magic, but possesses it now, Aurora realizes there’s a third option for her future besides ruin or marriage.
She might not have magic now, but she can steal it if she’s brave enough.
Challenge a tempest. Survive it. And you become its master.
Find out more at- http://www.coracarmack.com/ Fantasy/YA
This summer, homeowners across the United States will beat the heat with the help of Carrier ductless home comfort systems and Habitat for Humanity. Carrier has donated more than 500 systems to Habitat and they will be installed in homes throughout the country to provide cooling when it’s hot and heating when it’s cold. Carrier is a part of UTC Climate, Controls & Security, a unit of United Technologies Corp. (NYSE: UTX).
Carrier has teamed up with pro football legend and longtime Habitat supporter, Warrick Dunn, in Atlanta to celebrate the donation. For 20 years, Dunn’s Home for the Holidays program has provided single mothers working toward their first home purchase with financial assistance. He began the program in honor of his late mother, a Louisiana police officer killed in the line of duty.
To view the multimedia release go to:
https://www.multivu.com/players/English/8134651-carrier-habitat-for-humanity-warrick-dunn-ductless-air-conditioning-heating/
