The Pick A Powder Campaign Launches Its Funniest Video Yet – 6-foot-6 Trace Adkins Trying to Get Into Richard Petty’s No. 43 Stock Car
Memphis, TN/Concord, NC – Country music superstar Trace Adkins, and racing legend and NASCAR Hall of Famer Richard Petty are at it again. The humorous rivalry videos where they are shown in each other’s world are now appearing online as part of the Pick A Powder Program. The one launching this week shows 6-foot-6 Trace attempting to get into Richard Petty’s No. 43 stock car. Since the campaign started, they have been going back and forth with each other on Facebook and in videos, all in an effort to get the most fans on their team and to show they experience more pain than the other.
BC Powder and Goody’s Headache Powders, the brands Adkins and Petty represent, are going head-to-head in an online contest. The BC and Goody’s “Pick A Powder” campaign plays off the fierce and generational loyalty users have to either Goody’s or BC. Both Adkins and Petty will try to get their fans around the country to pick their team to support: Team Richard for Goody’s and Team Trace for BC on www.pickapowder.com. The man who gets the most fans to join his team will get to see the other “perform” LIVE at the Goody’s 500 in Martinsville, Va. next spring. The campaign will feature a charity component with a donation being made to the Wounded Warrior Project on behalf of Adkins and BC, and Victory Junction Camp for seriously ill children on behalf of Petty and Goody’s.
Lacoste Claim Crocodile Viral Video filmed in London. The 'Crocodile in Burgess Park London' viral has been claimed by Lacoste as part of their latest online campaign to launch their new fragrance collection Eau De Lacoste, L.12.12. which is inspired by the iconic Lacoste Poloshirt.
Find out more at http://www.facebook.com/Lacoste
Liminal States by Zack Parsons is a whole new take on time travel and science fiction, think Terry Gilliam’s Brazil meets Kurt Vonnegut. The novel beckons you to be a part of a revolutionary multimedia project, plus gain access to exclusive online videos, music, original artwork, and much, much more. Find out about the book at http://bit.ly/LiminalStates or about the author at http://liminalstates.com/ SciFi/Fantasy
Shell today announced that it will go ahead with the first carbon capture and storage (CCS) project for an oil sands operation in Canada. The Quest project will be built on behalf of the Athabasca Oil Sands Project joint venture owners (Shell, Chevron and Marathon Oil) and with support from the Governments of Canada and Alberta.
CCS is critical to meeting the huge projected increase in global energy demand while reducing carbon dioxide (CO2) emissions, explained Peter Voser, Chief Executive Officer of Royal Dutch Shell plc. “If you want to achieve climate change goals, CCS has to be part of the solution. We are helping to advance CCS technology on a number of fronts around the world, but Quest will be our flagship project.”
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/shell-first-oil-sands-css-project/56586/
Come join us in Ireland this St. Patrick’s Day. Soak up the atmosphere, walk in the parade and be part of Ireland’s special celebrations for the Gathering 2013.
The St. Patrick’s Festival is the highlight of Ireland’s cultural calendar — a celebration of music, song, dance and of course, on March 17th, the stunning St. Patrick’s Day parade through the historic streets of Dublin.
To view Multimedia News Release, go to http://www.multivu.com/mnr/60679-tourism-ireland-st-patricks-day-be-part-of-the-gathering-streets-of-dublin
The Craftsman brand, Craftsman Club, part of the SHOP YOUR WAY Network, Sears Heroes at Home and nonprofit Rebuilding Together are hitting the road this summer to inspire Americans to open their tool box and start working with their hands, all while making a difference in communities across the country.
With a 36-ft trailer and truck filled with all the necessary tools in tow, the brand will visit dozens of local communities, restoring homes of military veterans, participate in local restoration projects, disaster relief and consumer events throughout the summer.
To view Multimedia News Release, go to http://www.multivu.com/players/English/60868-craftsman-make-a-difference
Erebus Motorsporst V8 team took part in the recent Perth 360 race. In this video people from the team share their views about the race. More information: http://erebusmotorsportv8.com/
In an effort to encourage children to spend more time outdoors and reconnect with nature, the U.S. Forest Service and the Ad Council are joining Sony Pictures Entertainment to launch a series of public service advertisements (PSAs) featuring characters and footage from Columbia Pictures/Sony Pictures Animation's upcoming family comedy The Smurfs™ 2. The PSAs are an extension of the U.S. Forest Service and Ad Council's Discover the Forest campaign and will be featured at an event on Saturday, June 22, at The Grove in Los Angeles as part of the studio's
For 100 years, Hellmann’s has been a part of America’s tables helping to turn meals into moments for families across the country. Today, in celebration of its centennial, Hellmann’s is bringing together the best people, food and ingredients around the World’s Longest Picnic Table just blocks from Richard Hellmann’s original deli.
To view Multimedia News Release, go to http://www.multivu.com/mnr/63407-hellmanns-guinness-world-records-world-s-longest-picnic-table-centennial
In an effort to increase awareness of the Making Home Affordable® (MHA) Program’s free resources and assistance for struggling homeowners, the U.S. Department of the Treasury (Treasury), the U.S. Department of Housing and Urban Development (HUD), and the Ad Council today launched a new series of public service advertisements (PSAs) as a part of their Foreclosure Prevention Assistance campaign.
MHA launched in 2009 and is a critical part of the Administration's strategy to help homeowners avoid foreclosure, stabilize the country’s housing market, and improve the nation's economy. The program offers a range of solutions, including lower monthly mortgage payments for struggling homeowners, as well as options for unemployed or underemployed homeowners and those who owe more than their homes are worth. To date, MHA has helped more than 1.5 million families nationwide.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7324251-ad-council-treasury-hud-new-public-service-ads-making-home-affordable/
To help prevent teen dating abuse throughout the country, Futures Without Violence and the Ad Council today launched a new mobile-first campaign as part of their “That’s Not Cool” public service effort. The national campaign aims to empower teens to set their own boundaries in their relationships when communicating through digital and social media. YouTube Creator Meghan Rienks is joining the effort as part of the Ad Council’s Creators for Good program with new exclusive video content that will be distributed to her more than 1.7 million subscribers.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7545451-ad-council-teen-dating-thats-not-cool/
After a highly successful inaugural event in 2014, Red Bull Straight Rhythm will return for a second consecutive year at Fairplex at Pomona, CA. An evolution of the sport of supercross, the event features head-to-head racing on an “unwound” track, where there are no turns, just a 1/2 mile-long straight track complete with 75 jumps and a 400-foot long whoops section, likely having riders spend more time airborne than on the ground. The event will be broadcast live and on demand beginning October 10th at 12:30pm PT on Red Bull TV as part of the Red Bull Signature Series, a collection of the most innovative and progressive events in action sports.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7627331-red-bull-signature-series/
