Liquidation Channel (LC), an interactive, omnichannel retailer focused on the fine jewelry, beauty, fashion, home decor and lifestyle categories, has announced the company will rebrand as Shop LC effective immediately.
Formed in 2007, Shop LC was originally known as The Jewelry Channel (TJC). Shortly after the launch of TJC, the U.S. entered a recession, and sales declined. Fully expecting to liquidate merchandise and cease operations, TJC changed its name to Liquidation Channel. However, instead of going out of business, the network experienced steady growth and has been operating as Liquidation Channel since 2008.
To view the multimedia release go to:
http://www.multivu.com/players/English/8015251-liquidation-channel-rebrands-as-shop-lc/
Discovery en Español welcomes the new year with adrenaline-filled premieres on its popular programming block ‘Jueves de Aventura,’ highlighting the original production DESAFÍO X 2: MÉXICO, where two survival experts from Colombia and México, will test their skills in inhospitable territories of Chiapas, Veracruz and Puebla. DESAFÍO X 2: MÉXICO premieres January 12 and will air on Thursdays at 11PM E/P.
Each of the six episodes will feature Colombian adventurer Daniel Tirado and Mexican army veteran Alberto Pegueros surviving in extremely remote wild Aztec lands and putting their skills and knowledge into practice in order to make their way back to civilization safe and sound. Together, they have to avoid danger, predators, and find food, water and shelter. However, conflicts are not only limited to wilderness, and each man’s survival skills might not always match those of his partner, so combining techniques and living together could become the greatest of challenges for both men.
To view the multimedia release go to:
http://www.multivu.com/players/English/8010451-discovery-en-espanol-2017-premieres/
Last December, nearly one-third of all car crash fatalities involved a drunk driver, according to the U.S. Department of Transportation’s National Highway Traffic Safety Administration (NHTSA). Today, to help make our roads safer during the holiday season, the Television Bureau of Advertising (TVB) launched the 13th annual “Project Roadblock” initiative, in which local broadcast TV stations donate airtime to support NHTSA and the Ad Council’s “Buzzed Driving is Drunk Driving” PSA (public service advertising) campaign.
To help the campaign’s message reach those who could benefit most, the Ad Council is conducting a special push to TV stations in the 10 states that accounted for 53% of all alcohol-impaired driving fatalities in 2015: Texas, California, Florida, North Carolina, Georgia, Pennsylvania, Ohio, New York, Illinois, and South Carolina.
To view the multimedia release go to:
http://www.multivu.com/players/English/8003951-nhtsa-ad-council-tvb-anti-drunk-driving-psa/
Remember that time you thought you purchased the perfect gift and found out that the recipient returned it? Let’s face it, we can all use a little gift giving inspiration when it’s time to start holiday shopping. Whether you are shopping for that special someone in your life, best friend or even coworker, finding the perfect holiday gift can be daunting.
TV Host and Consumer Trends Expert Andrew Krasny believes there has never been a better time for shoppers to spend with total power and confidence. On Tuesday, December 6th, Andrew will be available to share some of his fool-proof tips to make sure your holiday shopping is stress free.
In anticipation of its newly announced premiere date of Tuesday, December 6 at 10pm/9c, TELEMUNDO rolls out an exclusive digital prequel to the Super Series “El Chema” via Telemundo.com, VOD and the Telemundo Novelas app. With a script by writer Luis Zelkowicz, the “capítulo cero” (chapter zero) gives fans an exclusive look at El Chema’s backstory and what the character has been doing between the end of “El Señor de los Cielos” and the start of the new series. Starring Mauricio Ochmann, Mariana Seoane, Julio Bracho, Itatí Cantoral, Carmen Aub, Alexandra de la Mora, Arcelia Ramírez and Sergio Basáñez, the Super Series is directed by Danny Gavidia and Nicolás Di Blasi, and produced by Mariana Iskandarani and Patricia Benítez.
To view the multimedia release go to:
http://www.multivu.com/players/English/7980551-telemundo-el-chema-capitulo-cero/
“This Land Is Your Land,” the iconic song and rallying cry for American unification penned by Woodie Guthrie, is at the heart of Johnnie Walker’s new Keep Walking America campaign. For more than 200 years, Johnnie Walker has inspired the world with stories of personal progress and Keep Walking America is another powerful collection of stories reflecting the countless achievements, unwavering optimism and tireless progression of the great people who call America home.
The new 360 marketing campaign, which premiered nationally on November 7th with a :60 TV spot created by Anomaly and directed by Chris Sargent of Anonymous Content, celebrates the cultural progress and diversity that represents the fabric of America today. The lyrics of “This Land Is Your Land,” read in both English and Spanish, serve as the campaign’s anthem. The meaning behind the lyrics powerfully communicate the core message that America has always been and should always remain an inclusive nation, built on values that celebrate and reward people from all colors and creeds. The film was shot over two weeks and features real storylines of progress from Los Angeles, Santa Fe, Montana, New Orleans, Baltimore, New York and Washington DC.
To view the multimedia release go to:
http://www.multivu.com/players/English/7975051-johnnie-walker-keep-walking-america-celebrating-diversity/
On 26 – 28 October Skolkovo Technopark hosted the 5th annual Open Innovations Forum. This event was important for developing Russia’s innovative ecosystem. This Forum welcomed more than 13 500 guests from more than 100 countries, 600 speakers, hosted more than 100 sessions. More than 300 investors and venture funds, about 1 200 representatives of innovative structures, more than 2 000 corporate representatives, and 3 000 startups took part in the Forum.
This year for three days Skolkovo Technopark became a working space for open discussions, associate meetings and a search for partners and investors. The Forum’s success was the direct result of the number of meetings held and agreements achieved – above 700 negotiations were conducted on the venue, more 50 partner agreements were signed.
Dmitry Medvedev, Prime Minister of Russia, said: “This year, the Forum is to take place at Skolkovo Technopark, which is considered to be the largest technopark in Europe. It is a clear example of a successful start-up that helps to implement interesting projects and generate original ideas. I am sure that participants of the Open Innovations Forum felt the unique atmosphere of a joint intention to get new knowledge.”
To view the multimedia release go to:
http://www.multivu.com/players/uk/7964951-open-innovations-forum-2016/
When we think of fall, we think of indulging in rich and flavorful meals, sides, drinks and desserts. But as the temperatures drop and the holidays approach, our busy calendars begin filling up leaving us with little time to think about preparing dinner. Cooking expert and TV personality, Ceci Carmichael, will help you add some variety to your weeknight rotation with quick and simple dinners that will soon become fall staples in your home.
Chocolate-lovers beware! Zombies in search of their next victim haunt Jean Philippe Pâtisserie at Bellagio and ARIA with Halloween-themed displays at both iconic pastry shop locations. From gory and gruesome body parts to whimsical cakes and pastries, the displays cater to every guest, no matter how they prefer to celebrate the holiday. Executive Pastry Chef Claude Escamilla and his talented team worked diligently for eight months to create more than 45 festive showpieces that place the undead at center stage. With a year of planning, countless sketches and hundreds of ideas from skilled pastry artists, the final display showcases their hard work through a cake closely resembling human flesh, tombstones straight out of a horror movie and many more hair-raising pieces.
“I was very much inspired by my favorite TV program, “The Walking Dead,” said Escamilla. “When I was watching the show, I kept thinking about how I could take the characters and turn them into life-size creations for the holiday.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7934451-jean-philippe-patisserie-bellagio-aria/
Holland America Line turns its culinary programming up a notch with the introduction of dynamic shipboard cooking shows produced in partnership with the long-running public television show America’s Test Kitchen, the most popular how-to-cook show on TV. Holland America Line is a sponsor of America’s Test Kitchen on public television, and is proud to make this experience possible at sea. The initiative was announced today in New York City at a press conference at the prestigious Institute of Culinary Education.
Holland America Line’s shipboard Culinary Arts Center will be transformed to replicate the television set where the prominent America’s Test Kitchen TV shows are recorded for broadcast by more than 350 public television stations nationwide. Designed specifically for Holland America Line, the shipboard shows will be hosted by Holland America Line chefs trained by America’s Test Kitchen culinary experts. Shipboard cooking demonstrations and hands-on workshops — with topics ranging from shaping Asian dumplings to making the perfect pie crust — will combine foolproof, accessible recipes and cooking techniques that are rooted in the rigorous testing and science-based approach of America’s Test Kitchen.
To view the multimedia release go to:
http://www.multivu.com/players/English/7363858-americas-test-kitchen-joins-holland-america/
Carnival Corporation & plc (NYSE/LSE: CCL; NYSE: CUK), the world’s largest leisure travel company, today announced it has created three original TV programs that will air on major networks on Saturday mornings beginning October 1. Representing a first in the cruise industry, this innovative communications approach builds on the company’s strategy to highlight why traveling by ocean to experience global destinations has become one of the best ways to see and learn about the world and other cultures.
Carnival Corporation’s three initial TV series will air on ABC, NBC and The CW on Saturday mornings, reaching viewers during the large family-oriented programming blocks, established to educate and entertain families and people of all ages. With almost 80 original episodes that will rotate over a span of the next 12 months, the new experiential series will use compelling and authentic storytelling to share the powerful way travel by sea connects people, places and cultures around the world. The company also has produced a fourth series that is expected to air on a mid-week evening on cable in early 2017.
To view the multimedia release go to:
http://www.multivu.com/players/English/7916451-carnival-three-original-tv-series/
