In an effort to inform children and their families about the importance of food safety, U.S. Department of Agriculture (USDA) and the Ad Council are joining 20th Century Fox to launch a series of public service advertisements (PSAs) featuring footage from the upcoming film Alvin & the Chipmunks: The Road Chip.
An estimated 1 in 6 (48 million) Americans get sick from foodborne illness each year, resulting in roughly 128,000 hospitalizations and 3,000 deaths, according to the Centers for Disease Control and Prevention. Children are among the most vulnerable to food poisoning because their immune systems are still developing, so parents and caregivers need to take extra precautions when preparing food for children under five.
The new PSAs, featuring everyone’s favorite Chipmunks – Alvin, Simon, and Theodore – highlight the four food safety steps consumers can use to prevent foodborne illness. The Chipmunks’ antics and hilarious situations in which they find themselves provide a perfect platform to illustrate these four steps: Clean, Separate, Cook, and Chill. The PSAs help explain actions anyone can take to safely prepare their food, using the Chipmunks as the tool to bring fun and relevancy to a serious topic. The partnership includes TV, radio, out-of-home and web advertising, and parents and children can also find kid-friendly activities that further reinforce the food safety steps by visiting FoodSafety.gov.
To view the multimedia release go to:
http://www.multivu.com/players/English/7652251-ad-council-food-safety/
Toys“R”Us® today announced the launch of its annual nationwide fundraising campaign to benefit the Marine Toys for Tots Foundation. Now through Sunday, December 6, customers can spread holiday joy to some of the 15.5 million U.S. children living in poverty by donating new, unwrapped toys at any Toys“R”Us or Babies“R”Us® store across the country and online at http://www.Toysrus.com/ToysforTots. The company will also collect monetary donations in-store and online through Christmas Eve.
NBA Legend, philanthropist and entrepreneur, Shaquille O’Neal once again joins the company’s campaign as his alter ego Shaq-A-Claus, to encourage shoppers to donate to Toys for Tots. Throughout the campaign, Shaquille will also invite social media users to #PlayItForward, an initiative designed to further spread awareness of the millions of children living in poverty and to inspire families to donate to the cause.
“Making wishes come true around the holidays is especially important to me, as I know how much one toy and one act of kindness can matter. When I was a kid, I was given my very own Dr. J autographed basketball, inspiring me to believe I could grow up to be a basketball star,” said Shaquille O’Neal. “For years, I would shop for presents at Toys“R”Us and distribute them to underprivileged children on Christmas morning. Now, in partnership with Toys“R”Us and the Marine Toys for Tots Foundation, I’m making it my mission as Shaq-A-Claus to give back and spread holiday cheer to the millions of needy kids in the U.S. I encourage everyone to join me this year and remember – every toy counts!”
To view the multimedia release go to:
http://www.multivu.com/players/English/7476351-toys-r-us-toys-for-tots-playitforward/
Today Boys & Girls Clubs of America (BGCA), the nation’s #1 advocate for kids and teens, launched their new Boys & Girls Clubs - Alumni & Friends Club to engage its estimated 16 million Club Alumni. Alongside Alumni & Friends Club spokesperson Shaquille O’Neal, numerous other celebrity ambassadors, hundreds of local Boys & Girls Clubs, corporate and media partners, BGCA is calling former Club members to join the movement in building great futures for the next generation.
“Boys & Girls Clubs have impacted the future of multiple generations, with 54 percenti of our Alumni saying that their Club saved their lives,” said Jim Clark, president & CEO of BGCA. “We want to reconnect with the millions of former Club kids and issue a call to action to come together as advocates and ambassadors for Clubs around the country, so that every kid in America has an open door to a great future.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7618751-boys-and-girls-clubs-alumni/
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Meet Sofia Martinez, a 7-year-old with a big personality and big plans! Join the fun in the first book of this early chapter book series, My Family Adventure. Find out more about the author here- http://www.jacquelinejules.com/ and find out more about the book here- http://www.capstonepub.com/library/products/sofia-martinez/ Children
The sunny side of EGGS!
Master chef and National Geographic Explorer Barton Seaver gives kid-friendly tips
on cooking eggs from his new book, which is packed with scrumptious seasonal
recipes, fun food facts and challenges, tips on sustainability, and more. Find out more at http://www.NGKidsCookbook.com. Find other Cookbook segments at http://www.YouTube.com/natgeofan Food/Health/education
Fun to grow and fun to eat! Garden!
Master chef and National Geographic Explorer Barton Seaver gives kid-friendly tips on growing and eating your own herbs and veggies from his new book, packed with scrumptious seasonal recipes, fun food facts and challenges, tips on sustainability, and more. Find out more at NGKidsCookbook.com Find other Cookbook segments at YouTube.com/natgeofan Food/Health/kids
Time for lunch!
Master chef and National Geographic Explorer Barton Seaver gives kid-friendly tips on how to pack an awesome healthy lunch from his new book, filled with scrumptious seasonal recipes, fun food facts and challenges, tips on sustainability, and more. Find out more at NGKidsCookbook.com Find other Cookbook segments at YouTube.com/natgeofan. Cooking, health, kids, non-fiction. self help
Awesome sandwiches!
Master Chef and National Geographic Explorer Barton Seaver gives kid-friendly tips on how to build an awesome sandwich from his new book, packed with scrumptious seasonal recipes, fun food facts and challenges, tips on sustainability, and more. Find out more at NGKidsCookbook.com
Find other Cookbook segments at YouTube.com/natgeofan. Cooking, health, kids, non-fiction. self help
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VTech® (www.vtechkids.com), a world leader in age–appropriate and developmental stage–based electronic learning products for children, today announced the availability of its first ever fun camera watch for kids: the Kidizoom® Smartwatch. The world’s first Smartwatch for kids, this innovative, multi–function watch is packed with robust features such as a built–in camera, video and fun photo effects, offering an enriching fun and educational experience in a wearable, kid–friendly, take–anywhere gadget. Leading the way into a new era of wearable technology tailored for children as young as four years old, the Kidizoom Smartwatch is available now at www.vtechkids.com, Amazon.com, Target.com, ToysRUs.com and Walmart.com.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7107952-vtech-kidizoom-kids-smartwatch-wearable-technology/
