En un esfuerzo por motivar a las familias hispanas a pasar más tiempo al aire libre y reconectarse con la naturaleza, el Ad Council y el Servicio Forestal de los Estados Unidos han lanzado la campaña publicitaria de servicio público Descubre el Bosque, una extensión de su popular campaña en inglés Discover the Forest, creada en 2009.
El objetivo de la campaña es aumentar las visitas de la población hispana a los bosques, las praderas y los parques del país, además de contribuir a que desarrolle el amor por la naturaleza y comprenda su participación en la tarea de conservarla.
Para más, va a http://www.multivu.com/mnr/56336-us-forest-service-ad-council-encourage-hispanic-families-discover-nature?lang=es
Grapevine, Texas has some new characters in town. The interesting thing is, you have to look upwards 75 feet toward Grapevine’s Glockenspiel Clock Tower to see them.
Grapevine recently dedicated its 127-foot-high Clock Tower featuring two larger-than-life, 9-foot tall Glockenspiel characters, known as the Would-Be Train Robbers, Nat Barrett and Willy Majors. Located 75 feet in the air within the Clock Tower, these figures emerge each day shortly before the stroke of noon and 6 p.m. to attempt the perfect heist. Just as Glockenspiels in Europe are rooted in history, Grapevine’s Clock Tower figures reflect the Western lore that many visitors from outside Texas find interesting and entertaining. The debut was featured as part of the dedication of the Grapevine Convention & Visitors Bureau’s Headquarters and Museum Complex during the City’s 28th Annual Main Street Days festival.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56257-grapevine-glockenspiel-clock-tower-debuts-28th-annual-main-street-days
A pill designed to zero in on abnormal genes that drive specific cancers has produced encouraging early results in children with an uncommon but aggressive type of lymphoma, as well as in children with a rare form of neuroblastoma.
A phase 1 clinical trial of the drug crizotinib achieved remissions, with minimal side effects, for 10 of the children participating in a clinical study carried out by the multicenter Children’s Oncology Group (COG). The results were “an exciting proof-of-principle” for the targeted treatment, said the study leader, Yaël P. Mossé, M.D., a pediatric oncologist at The Children’s Hospital of Philadelphia.
“We are entering a new era of cancer therapy, in which we use knowledge of basic biology to design very specific drugs that target cancer cells with potentially less side effects on healthy tissue,” said Mossé. “In addition, as we concentrate on targets in molecular pathways, we move away from an exclusive focus on one form of cancer to customizing treatments according to biological activity. Abnormal ALK activity occurs in subtypes of neuroblastoma and subtypes of lymphoma, so identifying ALK activity in individual patients may enable us to provide the most effective care.”
To view Multimedia News Release, go to http://www.multivu.com/mnr/50776-childrens-hospital-philadelphia-lymphoma-neuroblastoma-oncology-gene-trial
Este año, MoneyGram, empresa de transferencia de dinero líder en el mundo, y Marlene Pratt, cofundadora de Casa Latina, marca hispana de estilo de vida y hogar, ofrecen modos creativos para que los consumidores puedan agradecerles a sus madres en este Día de la Madre.
MoneyGram también ha creado una aplicación especial “Tell-Her-Gram” disponible gratuitamente en su página de Facebook, lo que representa una manera interesante de demostrar aprecio hacia las madres en este Día de la Madre con amigos y familiares.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55871-moneygram-casa-latina-marlene-pratt-mother-s-day?lang=es
La Administración Nacional de Seguridad del Tráfico en las Carreteras (NHTSA, por sus siglas en inglés) anunció hoy el lanzamiento de una nueva serie de anuncios de servicio público en español para educar a los padres acerca de la importancia de asegurar a sus niños en los asientos de seguridad apropiados para su edad y tamaño. Los avisos, emitidos en colaboración con el Ad Council, promueven los asientos de seguridad entre padres y personas encargadas del cuidado de niños hispanos que trasportan niños de recién nacidos hasta los 12 años de edad. Esta campaña ayudará a aquellos que están en proceso de asimilación a la cultura, leyes en los Estados Unidos y cuyo primer idioma no es el inglés. Vale recalcar que los choques automovilísticos continúan siendo la causa principal de muerte entre niños de 1 a 13 años de edad.
Para más, va a http://www.multivu.com/mnr/55318-nhtsa-launches-new-psas-about-car-seat-recommendations-spanish
Celebrity judges, showbiz-inspired design challenges and an impressive exhibition of creativity await viewers of the returning HGTV Design Star. Premiering on Tuesday, May 29, at 9 p.m. ET/PT, the series’ seventh season highlights talented interior designers, stylists and artists as they compete to win their own HGTV show. David Bromstad, the network’s charismatic and original winner of the popular reality competition, is back for a second season as mentor—this time also assuming the host role. Each week, HGTV designers Genevieve Gorder and Vern Yip are joined by special guest judges including Kardashian mom Kris Jenner; entrepreneur and TV personality Daisy Fuentes; CSI: Crime Scene Investigation star and Emmy award-winning actress Marg Helgenberger; Entertainment Tonight host Mark Steines; and multi-platinum recording artist and home remodeling expert, DIY Network’s Vanilla Ice. The series also features appearances by other HGTV hosts, including Sabrina Soto (The High Low Project), John Colaneri and Anthony Carrino (Kitchen Cousins), and reigning HGTV Design Star, Meg Caswell (Great Rooms).
To view Multimedia News Release, go to http://www.multivu.com/players/English/53970-hgtv-design-star-2012/
The Department of Veterans Affairs will recognize 2012 National VA Research Week April 23 – 27. This year’s theme, “Caring for Veterans Through Discovery & Collaboration,” will mark a week that celebrates the contributions of Veterans who make research possible by participating in VA research studies as well as VA investigators and collaborators.
John P. Holdren, PhD, Director of the White House Office of Science and Technology Policy and Assistant to the President, will be a featured speaker at VA’s Research Week Forum April 26. The Forum, to be held at VA Central Office in Washington D.C., is part of the Department’s annual Research Week celebration. Dr. Joel Kupersmith, Chief Research and Development Officer, will provide opening remarks and serve as Forum moderator.
To view Multimedia News Release, go to http://www.multivu.com/mnr/52323-deka-arm-veterans-2012-va-national-research-week
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Increasing numbers of investors are turning to VIX® volatility index options and futures to manage risk and capitalize on market volatility. VIX® options and futures are traded exclusively on the Chicago Board Options Exchange (CBOE) and CBOE Futures Exchange (CFE).
Since its creation in 1993, the CBOE Volatility Index® (the VIX® index) has been the most widely-followed barometer of market volatility. By using real-time options prices on the S&P 500® Index to get a true snapshot into how the marketplace views expected volatility, the VIX® index is an incredibly valuable tool for traders.
To view Multimedia News Release, go to http://www.multivu.com/players/English/52002-cboe-vix-options-and-futures
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24-hour preschool television channel Sprout will premiere Justin Time, a new animated series for preschoolers that focuses on imaginary adventures and delivers fun, friendship and adventure along the way. Produced by Toronto’s Guru Studios, the show centers on Justin, a young boy who imagines himself traveling around the world at different points in history. Debuting Sunday, April 22, at 3:45 p.m. ET, the premiere of Justin Time kicks off a week-long celebration – “Justin Time for Earth Week”– promoting conservation and the importance of caring for the environment. Celebrating Earth Week for the past seven years, Sprout is a proud supporter of Green is Universal, NBCUniversal’s ongoing environmental initiative, and will be turning its on-air and online logos green all week long. Justin Time will also be making its broadcast television debut on July 7 when it airs on the new NBC Kids, programmed by Sprout.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/sprout/48465/
A beautiful, custom-built “green” home located just outside Atlanta in Serenbe, a community in Chattahoochee Hills, Georgia, is the cornerstone of the fifth annual HGTV Green Home Giveaway that opens for entries beginning Thursday, April 12, at 9 a.m. ET. The giveaway, which runs through Friday, June 1, at 5 p.m. ET, will award one lucky, randomly-selected winner with the fully furnished 2,300-square-foot home plus $100,000 and a 2012 GMC® Terrain®.
Fans may enter the giveaway once per day on HGTV.com as well as once per day on HGTVRemodels.com. They also may enter as often as they wish by regular mail during the giveaway entry period. Online users can click through photo galleries, watch exclusive videos and take a 360-degree tour of the home at HGTV.com/greenhome.
To view Multimedia News Release, go to http://www.multivu.com/players/English/53960-hgtv-green-home-2012-environmentally-friendly-southern-home/
