Even though the big holidays usually get the spotlight, there are many everyday moments big or small worth celebrating throughout the fall and winter months. This is why the National Pork Board (NPB) today launched the “Sabrosos Momentos” campaign aimed at celebrating those joyous every day, and sometimes humorous, moments of the season. To bring these moments to life, the NPB has partnered with three of the most recognizable social media celebrities and digital talents in the country today: LeJuan James, Los Pichy Boys and David Lopez.
The celebrity influencers will capture their own pork-centric “Sabrosos Momentos” with a comical and unique Latino twist. The first video by the Cuban duo “Los Pichy Boys” will zero in on the cast of characters that make up a typical Latino family at any get-together. In November, LeJuan James will release a video that centers on how he welcomes unexpected guests; and in December, David Lopez’s video will highlight a humorous interpretation of how Latinos combine new and old traditions.
To view the multimedia release go to:
https://www.multivu.com/players/English/7923951-national-pork-board-sabrosos-momentos
A new, multi-patented beauty product engineered to help prevent and reduce wrinkles caused by recurring facial compression during sleep is now available. JuveRest: The Sleep Wrinkle Pillow features a unique contoured shape specifically designed to minimize facial contact with the pillow, a common cause of facial wrinkles. JuveRest provides proper head and neck support in both the back and side sleeping positions for a comfortable and restful night’s sleep. Revolutionary in design, JuveRest was invented by Goesel Anson, MD, FACS, nationally recognized, board certified plastic surgeon and a managing member of JuveRest LLC. JuveRest will debut on QVC, one of the world’s largest multimedia retailers, on August 15 via a simultaneous national broadcast at 4 p.m. EDT.
To view Multimedia News Release, go to http://www.multivu.com/mnr/62283-juverest-the-sleep-wrinkle-pillow
The National Meningitis Association (NMA) today announced the launch of a new educational initiative in collaboration with Sanofi Pasteur, the vaccines division of Sanofi, about the importance of the Centers for Disease Control and Prevention’s (CDC’s) recommended second dose of the meningococcal meningitis vaccine (MenACWY) for adolescents at age 16. The 16 Vaccine (The16Vaccine.org) aims to educate parents about the importance of this critical second dose of MenACWY, which helps protect teens against meningococcal meningitis during the period when they are at increased risk.
To view the multimedia release go to:
https://www.multivu.com/players/English/8385951-national-meningitis-association-the-16-vaccine/
McGruff the Crime Dog is about to “Take A Bite Out Of Crime,” specifically financial and investment fraud. Researchers estimate that consumer financial fraud cost Americans over $50 billion a year. In addition, a survey by the FINRA Investor Education Foundation of U.S. adults age 40 and older found that more than 80 percent of respondents have been solicited to participate in a potentially fraudulent scheme, and over 40 percent of those surveyed could not identify classic red flags of fraud.
To view the Multimedia News Release, go http://www.multivu.com/players/English/7195831-ncpc-finra-prevent-investment-fraud/
Celebrity Chef Robert Irvine, host of Food Network’s Restaurant: Impossible, announced today that he is teaming up with Tropicana Las Vegas to open his first signature restaurant on the Las Vegas Strip. At the press conference, the exterior of the Tropicana Las Vegas came to life, where a high-energy video showed the crowd what they can expect to see from the newest chef in town. In true Robert Irvine fashion, the celebrity chef made his entrance by rappelling 22 stories (220 feet) down the exterior of the Tropicana hotel to the assembled press below.
In introducing Chef Irvine, Bob Sheldon, President of Las Vegas Operations for Tropicana’s parent company, Penn National Gaming, said, “Chef Robert Irvine has tackled some of the toughest culinary challenges around the world, and we’re excited to have him take on Las Vegas, right here at the Tropicana. We are thrilled to be the Las Vegas home to such an acclaimed world-class chef. With his unparalleled passion, energy and culinary skills, he is the perfect addition to our family.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7838851-robert-irvine-tropicana-las-vegas/
A rainbow of gorgeous images presents life in vibrant, energizing color. Find out more at http://shop.nationalgeographic.com/ngs/product/photography/photography-books/life-in-color---mini-edition
Non-Fiction
Sabra Dipping Company, maker of America’s best-selling hummus, has launched the most significant campaign in U.S. hummus history and along with it… a more mindful pre-dinner meal occasion for the American consumer. A national broadcast and digital campaign introduces the ‘Unofficial Meal,’ inviting consumers to foster a pre-dinner ritual that revolves around fresh, real food and human connections.
“We are on a mission to inspire consumers to start a tradition around the kitchen counter, creating a daily ritual of enjoying fresh food together,” said Eugenio Perrier, Sabra’s chief marketing officer. “Eating wholesome food should be easy as should finding fresh ways to create connections, embrace those you care about and enjoy a relaxed moment together. It is this sentiment we seek to bring to life through the Unofficial Meal.”
The campaign titled “Sabra. Welcome to the Unofficial Meal” debuts April 18th with 15 and 30 second spots that depict the Unofficial Meal as family and friends finally unwind, gather and graze after a long day. Fresh dips and vegetables are laid out on the countertop and it is clear that for this moment, it is perfectly fine to help yourself, open up, share a laugh and leave behind formalities. The creative includes filmed footage, animation and a charismatic voice to convey the enjoyment of this occasion. Fully integrated digital, PR, social and experiential activations will help deliver campaign messaging across platforms.
To view the multimedia release go to:
http://www.multivu.com/players/English/7754651-sabra-campaign-unofficial-meal/
NOAA’s Joint Polar Satellite System-1 (JPSS-1) is encapsulated inside the fairing (nose cone) of a United Launch Alliance Delta II launch vehicle ready for lift off from Space Launch Complex-2W at Vandenberg Air Force Base, California, on November 14, 2017 at 1:47 a.m., PST. JPSS-1 is a collaborative effort between NOAA and NASA.
“The JPSS-1 bus is based on our Ball Configurable Platform 2000, a proven, agile spacecraft, which has 50 years of on-orbit operations and is designed for cost-effective, remote sensing applications,” said Alex Chernushin, JPSS-1 Program Manager, Ball Aerospace. “JPSS-1 is the twelfth spacecraft built on this core architecture, including the Suomi National Polar-orbiting Partnership (Suomi NPP) spacecraft launched in 2011.”
To view the multimedia release go to:
https://www.multivu.com/players/English/7987651-ball-aerospace-joint-polar-satellite-system-jpss-1-launch/
As part of their ongoing Stop the Texts. Stop the Wrecks. Texting and Driving Prevention campaign, the Ad Council and the U.S. Department of Transportation’s National Highway Traffic Safety Administration (NHTSA) are partnering with YouTube creator and actress Meg DeAngelis to raise awareness of this dangerous behavior. The collaboration also coincides with the release of new television campaign public service advertisements (PSAs) and the launch of Project Yellow Light, a national video contest and scholarship program that aims to educate young drivers on and generate engagement around this issue.
Meg is joining the effort as part of the Ad Council’s Creators for Good program by distributing new exclusive video content to her almost four million subscribers on YouTube. The video amplifies the campaign message, showing drivers that no matter how “safely” they think they can drive while doing other things, distracted driving is always dangerous. Created as an advice video, Meg runs through “10 Everyday Things You’re Doing Wrong” - from putting in bobby pins to folding your clothes - and ends with a serious message to her fans about the dangers of texting and driving.
“Texting and driving is such a serious issue, so I'm really proud to be a voice of this important campaign,” said DeAngelis. “I want all of my viewers to stay safe, so I hope that together, we can spread the word on the dangers of distracted driving.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7682151-ad-council-project-yellow-light/
Walgreens and the National Urban League announce the return of the Walgreens Wellness Tour with the National Urban League. For the ninth year, Walgreens and the National Urban League are joining together for this community outreach program dedicated to providing free preventative and early detection health services to urban and at-risk communities across the country. Now through November, Walgreens will use the tour to help provide free health tests, assessments, education and consulting services to Americans in select markets nationwide.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7511351-walgreens-wellness-tour/
The National Insurance Crime Bureau (NICB) is warning consumers to be careful when buying a used vehicle, especially one that’s priced “too good to be true.”
The accompanying video describes one such incident. An innocent woman in Lancaster, Wisc. bought a used GMC Denali for $30,000 and for the last two years she has been enjoying its use. Meanwhile, Carfax notified NICB that the Denali might be a “clone” since Carfax had information that an identical Denali was currently registered in Peabody, Mass.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/70506515-nicb-stolen-vehicle-clones/
Match.com, the world’s largest online dating site, today released findings from its third annual ‘Singles in America’ study – the largest and most comprehensive national study of singles’ romantic dating habits, sexual practices, and lifestyles in history. Prior to the first study in 2010, little thorough research had been conducted or shared on singles, a population that reflects one-third of the U.S. population (107 million singles, according to the most recent U.S. census). The 2012 study debuts the inclusion of married individuals in order to gain a greater understanding of sex and love and to compare the lifestyles, attitudes and trends of singles versus married men and women.
To view Multimedia News Release, go to http://www.multivu.com/mnr/60229-match-com-third-annual-comprehensive-study-on-the-single-population
