St. Jude Children’s Research Hospital is launching a new series of public service announcements (PSAs) to help raise awareness and deepen the understanding of the hospital’s lifesaving mission through real St. Jude heroes – its patients and families. St. Jude has not produced national PSAs since 2003 and timed this new multichannel campaign to coincide with the hospital’s 50th anniversary.
The PSAs share St. Jude moments through patients and families like 10-year-old Angiel. Angiel and her mom Damaris were planning a trip to Africa for a family reunion when she was diagnosed with osteosarcoma, a type of bone cancer that produced tumors in both of Angiel’s legs. Today, thanks to St. Jude doctors, Angiel can still look forward to visiting family in a foreign land one day. Angiel’s story is just one of several patients featured in the PSAs.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/stjude/46749/
The Air National Guard, a reserve component of the United States Air Force, is proud to announce the return of its “Rise to the Challenge” Tour. This skills-driven experience provides the general public an opportunity to participate in simulated missions designed to demonstrate the real-life roles of Air Guard men and women. The mobile tour will travel state to state through September.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56167-air-national-guard-rise-to-the-challenge-tour-simulated-real-life-missions
A sweet celebration, 75 years in the making! Entenmann’s Bakery, the maker of more than 100 sweet baked goods, and The Salvation Army have partnered to celebrate the 75th Annual National Donut Day on June 1st, 2012 with a sweet celebration.
The holiday, held annually on the first Friday of June, was established by The Salvation Army in 1938 in Chicago to honor the “Donut Lassies” who served these treats to soldiers during World War I and to help raise needed funds during the Great Depression. This significant occasion established the donut as a long-standing symbol of the services The Salvation Army continues to provide.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55970-75-th-annual-national-donut-day-06-01-2012-entenmann-s-salvation-army
Making the second stop on its 2012 Sightseeing City Tour, Transitions Optical, the Official Sponsor of Sightseeing, together with its partners Essilor and First Eye Care, unveils the Top 10 Sights to See in Dallas, and brings an exciting, interactive experience area aimed at educating consumers about the role of proper eye care and eyewear in seeing all of the ‘sights’ around you – whether on vacation or in your own backyard – to Taste Addison, taking place May 18 – 20.
National travel expert/bestselling author and “Official Sightseer” Marybeth Bond – who is also known as “The Gutsy Traveler” and has been to more than 90 countries – will be visiting the Top 10 Sights to See, sharing how healthy vision has impacted her own travels.
“Having damaged my eyesight when I traveled around the world at age 29 without wearing proper UV-protective eyewear, I know first-hand how important it is to take care of your eyes, so you can truly experience all the sights when you are on the road and in your everyday life,” said Marybeth Bond.
To view Multimedia News Release, go to http://www.multivu.com/mnr/54873-transitions-optical-dallas-sightseeing-top-ten-sights-to-see
On the eve of Memorial Day, a star-studded line-up will grace the stage for one of PBS’s highest-rated programs, the NATIONAL MEMORIAL DAY CONCERT. The multi award-winning television event honors the service and sacrifice of all our men and women in uniform, their families at home and those who have made the ultimate sacrifice for our country. The concert will feature riveting performances from some of the world’s biggest stars. In addition, acclaimed actors will present personal stories of love and sacrifice submitted by viewers through the concert’s Virtual Wall of Remembrance.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/capitalconcerts/47462/
A growing number of U.S. consumers are taking to their kitchens to cook more frequently, and trying new and more nutritious foods, in an effort to reduce food bills and perhaps their waistlines. These findings are among the results of a recent DuPont™ Teflon® brand Be Cook Aware consumer survey, conducted to understand how the past year’s trends have impacted America’s cooking and eating behaviors at home.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55967-dupont-teflon-be-cook-aware-national-survey
In collaboration with the National Institutes of Health (NIH), Banner Alzheimer’s Institute (BAI), University of Antioquia in Colombia and Genentech, a member of the Roche Group (SIX: RO, ROG; OTCQX: RHHBY), announce the first-ever prevention trial in cognitively healthy individuals who are destined to develop Alzheimer’s disease because of their genetic history. This groundbreaking study—the first to investigate whether an anti-amyloid treatment can stave off the disease—will span two countries and help launch a new era of prevention research in the urgent fight against Alzheimer’s.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56128-banner-alzheimer-s-institute-genentech-nih-prevention-trial-genetics
The National Bone Health Alliance (NBHA), a public-private partnership with 42 member organizations, is urging a simple solution to a big problem: if it’s 50+ fracture, request a test. This is the call-to-action for the NBHA’s new public and healthcare professional education campaign – 2Million2Many (www.2Million2Many.org).
The campaign reflects the two million bone breaks that occur in the U.S. each year that are caused by osteoporosis and urges the public and healthcare professionals alike to take action and request a test for osteoporosis when someone age 50 or older breaks a bone. Despite the fact that 50 percent of osteoporosis-related repeat fractures can be prevented with existing treatments, only two in 10 initial bone breaks get a follow-up test or treatment for osteoporosis.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56192-national-bone-health-alliance-nbha-prevent-osteoporosis-2million2many
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Kenya’s Lake Naivasha Basin is the centrepiece of a unique development experiment. It serves a vast horticulture industry, market gardens, small farms, and a geothermal power plant. With the basin showing signs of stress, local, national and international stakeholders are working towards an integrated solution to manage its water, energy and land (WEL). The 2011/12 European Report on Development (ERD) has released a short film showcasing the importance of this ‘WEL-nexus’ approach to inclusive and sustainable growth.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/erd/53810
Sixty percent of young adult drivers (16-24) said they have texted while driving, according to a national survey released by the Ad Council. To educate young adult drivers about the dangers of texting while driving, the National Highway Traffic Safety Administration (NHTSA), the State Attorneys General and Consumer Protection Agencies, and the Ad Council today revealed new public service advertisements (PSAs) featuring NASCAR driver Kasey Kahne®. The new PSAs are being unveiled today to coincide with the first nationwide Stop the Texts Day, and the start of National Youth Traffic Safety Month.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55966-NASCAR-driver-Kasey-Kahne-and-the-Ad-Council-prevent-texting-and-driving
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