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The St. Baldrick’s Foundation, a volunteer-powered charity dedicated to funding childhood cancer research, announces its Kids Are Special: Let’s Treat Them That Way national campaign. Focused on celebrating kids and giving them the happy childhoods they deserve, the campaign highlights the need for finding treatments that are specifically designed for kids with cancer.
With this bold new initiative, St. Baldrick’s looks to change the narrative around pediatric cancers, by showing kids as their truest selves – fun-loving, carefree, refreshingly honest, and always a little goofy. St. Baldrick’s puts the emphasis back on kids, while disempowering the label of “cancer.” All communication is strategically designed to remind us all that as adults we have the power to give kids happy childhoods free from cancer by helping to fund the best research worldwide. The campaign includes TV, print, radio, digital, and billboard placements featuring real kids doing kid-like things; from playing with their food to getting caught with paint on their faces, all with the message: Kids Are Special: Let’s Treat Them That Way.
To view the multimedia release go to:
http://www.multivu.com/players/English/7610752-st-baldricks-kids-are-special/
Want a sneak peek of the latest cell phone technology or newest flat screen TV? Are you anticipating the release of the newest appliances that will soon be featured in your kitchen?
The International Consumer Electronics Show (CES) is back! CES is the world’s gathering place for all who thrive on the business of consumer technologies. Held in Las Vegas every year, it has served as the proving ground for innovators and breakthrough technologies for more than 40 years—the global stage where next-generation innovations are introduced to the marketplace.
It’s not only the world's largest annual tradeshow for consumer technology, but it is also America's largest annual tradeshow of any kind. The first CES took place in New York City in June of 1967 with 200 exhibitors and 17,500 attendees. Since then, CES has grown more than seven-fold. CES now showcases more than 3,600 exhibiting companies, including manufacturers, developers and suppliers of consumer technology hardware, content, technology delivery systems and more and more than 150K attendees from 150 countries.
Nationally recognized consumer trends and technology expert Todd Townsend will provide viewers with a rare preview of some the latest technology available for 2016.
In the U.S., Americans’ perception of Mexico has reached a 10-year high, according to a recent Gallup, Inc. poll. The statistic further highlights the country’s record-breaking 2016 tourism year that saw more than 35 million international visitors - up 9% from the year prior - enjoying its world-class beaches and cultural offerings, according to the Mexico Tourism Board.
Credit for the country’s recent successes in tourism is largely due to the Mexican people - widely recognized as some of the friendliest and most welcoming in the world, and their centuries-old spirit of hospitality. Mexico Tourism Board’s internal consumer tracking studies showed more than 94 percent of visitors reported an experience that “exceeded their expectations” and 86 percent said they would “like to come back again” in the next six months– some of the highest scores in the industry, attesting to the popular Mexican adage, ‘mi casa es su casa’ (my home is your home).
To view the multimedia release go to:
https://www.multivu.com/players/English/8086151-mexico-tourism-gallup-poll/
There’s a fine line between fandom and obsession… Told through tweets, direct messages, and police transcripts, this thriller for the online generation will keep you guessing right up to the shocking end. Find out more at http://books.sourcebooks.com/followmeback/ or https://avgeiger.com/ Thriller/YA
Tostitos tortilla chips and dips bring people together and are an essential part of most big football watch parties. These gatherings usually feature a spread of food and beverages and, many times, alcohol, leading to an increase in alcohol-related traffic crashes.
Recognizing this, Tostitos created the “Party Safe” bag – a bag of Tostitos chips featuring an alcohol sensor that acts as a reminder for people to not drink and drive after the party so everyone gets home safely. For those not lucky enough to get their hands on one of the limited-edition bags, Tostitos also partnered with Mothers Against Drunk Driving (MADD) to offer party-goers $10 off an Uber ride on Sunday, February 5 by using the barcode on the back of nearly every bag of Tostitos chips. This offer applies to both new and existing customers of Uber, but will be limited to the first 25,000 users who enter the code.
To view the multimedia release go to:
http://www.multivu.com/players/English/8020151-tostitos-super-bowl-madd-party-safe-bag/
Rescue One Financial offers debt management services to help people get back on track financially. We have just been named of the fastest growing companies in Southern California.
