In celebration of General Mills’ commitment to removing artificial flavors and colors from artificial sources from all of its cereals, the company is rolling out a three-week open casting call to find one real rabbit to be featured as the honorary face of Trix. Pet bunnies from across the country could be the #RealTrixRabbit and appear on limited run boxes in the winner’s hometown.
From real rabbits to pets in bunny costumes, kids, parents and family members are invited to snap pictures or take videos of their furry friends– and upload them to the www.RealTrixRabbit.com. Applicants can also scope out the competition and follow the journey to find the Real Trix Rabbit by following #RealTrixRabbit on social media from October 19, 2015 to November 8, 2015.
While the iconic Trix Rabbit isn’t going anywhere, Trix is removing artificial flavors and colors from artificial sources. This means using ingredients like fruit and vegetable juices and spice extracts such as turmeric and annatto to achieve the fun red, yellow, orange and purple colors while delivering the same great taste that adults and children have always enjoyed.
“The search for the honorary Real Trix Rabbit is a family-friendly opportunity to share our excitement with cereal fans as we introduce the new Trix recipe this January,” said Lauren Pradhan, senior marketing manager for General Mills’ Cereal division. “We are excited for families to experience the new Trix recipe as well as the recipes for other cereals and see for themselves that every spoonful will still deliver the great taste, quality and fun that General Mills cereals have always brought to their cereal bowl.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7664051-real-trix-rabbit/
MINI TAKES THE STATES 2016 (MTTS), the eagerly anticipated two-week cross-country rally for MINI owners and enthusiasts, kicked off this weekend in Atlanta, GA. The bi-annual trek will travel track-to-track through America's open roads, stopping in 14 cities over 15 days with thousands of MINIs. Along the way, the group will rally to #DefyHunger with charity partner Feeding America.
“Big things happen when the MINI community comes together, and this year is no different,” said Tom Noble, Department Head, MINI Brand Communications. “MINI TAKES THE STATES is the ultimate road trip and we're as excited for the adventure as we are for our cause. The fight against hunger has many faces, it's not always a lack of food but rather a lack of the right resources to avoid waste, maximize efficiencies and get the food where it's needed most. Through our Feeding America partnership, we hope to raise money and awareness as we motor with purpose across America.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7861251-mini-takes-the-states/
Bellisio Foods, one of the nation's largest, most trusted and fastest growing frozen food companies, introduces SO RIGHT®, a line of single-serve frozen meals that combine real ingredients and great flavors at a truly affordable price.
SO RIGHT meals offer so much of what consumers crave. They feature fresh-tasting, quality ingredients, like 100 percent natural white meat chicken (minimally processed with no artificial ingredients), roasted vegetables, whole grains, and brown rice. In addition, all of the meals are free of trans fats, high fructose corn syrup, and artificial flavors or colors, and contain 11 grams of protein or more; and many of the meals have 300 calories or less, 10 or fewer grams of total fat, and no preservatives.
To view the multimedia release go to:
https://www.multivu.com/players/English/8102351-bellisio-foods-so-right-single-serve-frozen-meals/
October is National Seafood Month and a time to highlight the importance of fish and shellfish as part of a healthful diet. As with any food, safe handling of seafood is essential to reducing the risk of foodborne illness (often called food poisoning).
Learn more at:
http://www.fda.gov/Food/FoodborneIllnessContaminants/BuyStoreServeSafeFood/ucm077331.htm
Fresh and Frozen Seafood: Selecting and Serving it Safely
The U.S. Food and Drug Administration (FDA) reminds you to follow these basic safety tips for buying, storing, and preparing fish and shellfish.
To view the multimedia release go to:
http://www.multivu.com/players/English/7594351-fda-seafood-safety/
Chili’s® Grill & Bar understands the heartache of losing a beloved menu item; so this is for the Fried Buffalo Cauliflower lovers and the Smothered Carnitas Burrito enthusiasts, because today is the day that Chili’s introduces its new “less is more” 75-item menu at all restaurants nationwide. This 40 percent menu cut is drastic, but it’s for the best as this decision was made with the best interest of Guests in mind. Chili’s is going back to its roots and investing millions into what the brand does best – burgers, ribs and fajitas.
To view the multimedia release go to:
https://www.multivu.com/players/English/8178951-chilis-goodbye-menu-items/
More than ever, people want to know what’s in their food, how it’s made and what companies are doing to contribute to a better world. That’s why Kellogg Company launched Open For Breakfast™ in the U.S. today, an open forum in the digital and social media space to hear what’s on peoples’ minds and share stories about Kellogg’s branded food, its commitments to communities around the world and its pledge to care for the environment.
Kellogg’s is inviting people to join the conversation at OpenForBreakfast.com and in social media, where the company will tell its story and have conversations with people about what they care about – sharing facts and figures, and visuals and videos featuring Kellogg employees, partners and consumers.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7397651-kellogg-s-open-for-breakfast/
For the tenth consecutive year, The Capital Grille today launched its highly anticipated wine event, The Generous Pour. This year, guests are invited to taste and toast the legacy of renowned winemaker Dan Duckhorn. With wines hand selected to pair with the restaurant’s signature menu items, including hand-cut steaks, dry aged in-house, the tasting experience offers seven selections of classic California and Washington varietals, all created by Dan Duckhorn and his award-winning winemakers. Of the selections is the Goldeneye Rosé of Pinot Noir making its exclusive debut at this year’s event. The Generous Pour is available for $28 from July 9 through September 2, 2018, when paired with dinner.
“Dan Duckhorn’s continuous pursuit to produce world class wines within the Napa Valley and beyond has become a legendary story in the wine world,” said Brian Phillips, The Capital Grille’s Advanced Sommelier. “We are excited to feature some of the most highly coveted wines of the world this summer, creating an exceptional tasting experience when paired with our signature menu items. With light and fresh rosé preferred during the summer, I am particularly excited about the Goldeneye Rosé of Pinot Noir, as this summer it makes its exclusive debut at The Generous Pour.”
To view the multimedia release go to:
https://www.multivu.com/players/English/8340151-capital-grille-the-generous-pour-event-with-duckhorn-wines/
Olives are a fundamental element of the gastronomy of all Mediterranean countries. Thanks to olives’ great taste and versatility, they can also be part of other traditional dishes, such as ceviches, baos or makis.
The European Union and Interaceituna teach us to introduce all the flavor, aroma and color that table olives can bring to these cuisines. This can be seen as a new type of gastronomic fusion straight from the world leaders of production and quality, which becomes a differentiating element that allows North American foodies to prepare dishes from Japan, South America or China, with a marked Mediterranean twist.
To view the multimedia release go to:
https://www.multivu.com/players/uk/8194251-e-u-olives-from-spain-redesign-gastronomy/
In honor of National Jelly Bean Day on April 22, Jelly Belly Candy Company spotlights some of its most fascinating pieces of trivia from the last four decades. Guests at the Jelly Belly Visitor Centers in Calif. and Wis. learn fun facts like these during their tours. Now, Jelly Belly fans don’t need to visit in order to enjoy the trivia and learn something new about Jelly Belly jelly beans®. Jelly Belly pulls aside the curtain to unveil facts and figures any candy lover will enjoy with a new trivia video and infographics.
To view the multimedia release go to:
https://www.multivu.com/players/English/8287351-jelly-belly-national-jelly-bean-day-fun-facts/
Es fácil dejarse llevar en las fiestas, especialmente en las comidas ricas que nos encantan. Este año te ayudaremos a tomar decisiones más balanceadas para el fin de año. Junto a Lipton® y Knorr® hemos creado versiones nutritivas de dos recetas navideñas, como el Ponche Mexicano para Navidad y el Sancocho, que deslumbrarán a tus amigos por su sabor y su presentación.
To view the multimedia release go to:
https://www.multivu.com/players/Spanish/8462251-unilever-foods-make-meals-that-do-more-during-the-holidays/
Novartis announced today that the US Food and Drug Administration (FDA) has approved Jadenu™ (deferasirox) tablets, a new oral formulation of Exjade® (deferasirox) tablets for oral suspension, for the treatment of chronic iron overload due to blood transfusions in patients 2 years of age and older, and chronic iron overload in non-transfusion-dependent thalassemia syndromes (NTDT) in patients 10 years of age and older. Jadenu is the only once-daily oral iron chelator that can be swallowed whole.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7440151-novartis-jadenu-fda-approval/
StarKist® announced today that Charlie® the Tuna, the alTUNAtive 2016 Presidential Candidate, is launching a nation-wide Facebook sweepstakes to help find his ideal Vice Presidential Candidate.
Charlie® and his trustworthy StarKist® political counsel have already selected three potential swimming-mates, but they are leaving the final decision up to the fans. Participants who cast a vote through November 2nd will be entered for a chance to win four years worth of tuna, the length of Charlie’s® potential first presidential term. The official VP and the grand prize winner will be announced on November 3rd.
To view the multimedia release go to:
http://www.multivu.com/players/English/7909331-starkist-president-charlie-the-tuna/
