Even though the big holidays usually get the spotlight, there are many everyday moments big or small worth celebrating throughout the fall and winter months. This is why the National Pork Board (NPB) today launched the “Sabrosos Momentos” campaign aimed at celebrating those joyous every day, and sometimes humorous, moments of the season. To bring these moments to life, the NPB has partnered with three of the most recognizable social media celebrities and digital talents in the country today: LeJuan James, Los Pichy Boys and David Lopez.
The celebrity influencers will capture their own pork-centric “Sabrosos Momentos” with a comical and unique Latino twist. The first video by the Cuban duo “Los Pichy Boys” will zero in on the cast of characters that make up a typical Latino family at any get-together. In November, LeJuan James will release a video that centers on how he welcomes unexpected guests; and in December, David Lopez’s video will highlight a humorous interpretation of how Latinos combine new and old traditions.
To view the multimedia release go to:
https://www.multivu.com/players/English/7923951-national-pork-board-sabrosos-momentos
The sunny side of EGGS!
Master chef and National Geographic Explorer Barton Seaver gives kid-friendly tips
on cooking eggs from his new book, which is packed with scrumptious seasonal
recipes, fun food facts and challenges, tips on sustainability, and more. Find out more at http://www.NGKidsCookbook.com. Find other Cookbook segments at http://www.YouTube.com/natgeofan Food/Health/education
Walgreens and the National Urban League announce the return of the Walgreens Wellness Tour with the National Urban League. For the ninth year, Walgreens and the National Urban League are joining together for this community outreach program dedicated to providing free preventative and early detection health services to urban and at-risk communities across the country. Now through November, Walgreens will use the tour to help provide free health tests, assessments, education and consulting services to Americans in select markets nationwide.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7511351-walgreens-wellness-tour/
Meredith Corporation, (NYSE:MDP; www.meredith.com) the leading media and marketing company serving 100 million American women and 72 percent of U.S. millennial women, today announced that Natalie Morales, TODAY show News Anchor and Third-Hour Co-Host; Erica Hill, NBC News’ Anchor and National Correspondent; and Carolyn Manno, NBC Olympics Host, will host and run the 2016 MORE/SHAPE Women’s Half-Marathon and kick off one of the largest women’s-only half-marathons in the country.
The race, held by Meredith’s SHAPE magazine in conjunction with the New York Road Runners (NYRR), will take place on Sunday, April 17, and draw 10,000 female runners and walkers of all ages, from around the world, to New York’s Central Park.
Morales and Hill are returning for the second year, after hosting the 2015 MORE/SHAPE Women’s Half-Marathon and completing the race in an impressive 1:38:59 and 2:06:52, respectively.
To view the multimedia release go to:
http://www.multivu.com/players/English/7788252-more-shape-womens-half-marathon-hosts/
The American Society for Aesthetic Plastic Surgery (ASAPS) released its complete 18th annual multi-specialty statistical data today showing an aesthetic plastic surgery spend consistent with the figures for 2013, with Americans spending more than 12 billion dollars on surgical and nonsurgical procedures for the second year in a row. With more than 10 million cosmetic procedures performed in 2014, those that showed the largest growth in volume on a year-over-year basis included buttock augmentation (up 86%), labiaplasty (up 49%), and nonsurgical fat reduction (up 42%). Additionally, more men are turning to aesthetic cosmetic procedures, with dramatic increases seen in both surgical and nonsurgical options over the past 5 years and a 43% increase overall.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7310751-asaps-2014-plastic-surgery-trends/
A rainbow of gorgeous images presents life in vibrant, energizing color. Find out more at http://shop.nationalgeographic.com/ngs/product/photography/photography-books/life-in-color---mini-edition
Non-Fiction
Spring is around the corner, and it won’t be long before it’s prom and graduation seasons for many high schoolers. Rites of passage for many, these are times for teens to celebrate, but can also be times of poor decision-making, especially when vehicles are involved. The National Highway Traffic Safety Administration (NHTSA) reports that 2,524 teen drivers and passengers were killed and 177,000 were injured in 2013. Twenty-seven percent of these fatalities occurred between April and June, according to the Insurance Institute for Highway Safety (IIHS).
“The statistics are staggering, especially when you consider that most of these accidents and fatalities are preventable,” said Randy Petro, Mercury Insurance’s chief claims officer. “We don’t want any families to suffer through the loss of a child, so Mercury is taking action with the launch of the ‘Mercury Insurance Drive Safe Challenge.’”
The Mercury Insurance Drive Safe Challenge kicked off with a free defensive driving program, which included hands-on driving skills training and classroom material. An interactive website provides teens with detailed instruction, as well as gives parents the tools to shape responsible driving behavior.
To view the multimedia release go to:
http://www.multivu.com/players/English/7772251-mercury-teen-drive-safe-challenge/
In anticipation of Thomas Edison’s birthday and National Inventors' Day on Feb. 11, the National Inventors Hall of Fame®, in partnership with the United States Patent and Trademark Office (USPTO), announces it will induct 15 innovation pioneers for their world-changing inventions on May 2-3 during The Greatest Celebration of American Innovation.
This year’s Class of Inductees includes innovators such as Ching Wan Tang and Steven Van Slyke (OLED display technology), Stan Honey (football’s “yellow first-and-ten line”), Mary Engle Pennington (food preservation and storage), and Paul Terasaki (tissue typing for organ transplants), just to name a few. To view the full list of 2018 Inductees, visit http://bit.ly/2kAXcrX.
To view the multimedia release go to:
https://www.multivu.com/players/English/8244151-national-inventors-hall-of-fame-15-innovators-2018-class/
Sabra Dipping Company, maker of America’s best-selling hummus, has launched the most significant campaign in U.S. hummus history and along with it… a more mindful pre-dinner meal occasion for the American consumer. A national broadcast and digital campaign introduces the ‘Unofficial Meal,’ inviting consumers to foster a pre-dinner ritual that revolves around fresh, real food and human connections.
“We are on a mission to inspire consumers to start a tradition around the kitchen counter, creating a daily ritual of enjoying fresh food together,” said Eugenio Perrier, Sabra’s chief marketing officer. “Eating wholesome food should be easy as should finding fresh ways to create connections, embrace those you care about and enjoy a relaxed moment together. It is this sentiment we seek to bring to life through the Unofficial Meal.”
The campaign titled “Sabra. Welcome to the Unofficial Meal” debuts April 18th with 15 and 30 second spots that depict the Unofficial Meal as family and friends finally unwind, gather and graze after a long day. Fresh dips and vegetables are laid out on the countertop and it is clear that for this moment, it is perfectly fine to help yourself, open up, share a laugh and leave behind formalities. The creative includes filmed footage, animation and a charismatic voice to convey the enjoyment of this occasion. Fully integrated digital, PR, social and experiential activations will help deliver campaign messaging across platforms.
To view the multimedia release go to:
http://www.multivu.com/players/English/7754651-sabra-campaign-unofficial-meal/
Clayton, one of America's largest builders of manufactured and modular homes, is proud to announce that it is being featured on the new show “Breakneck Builds” to showcase some of its customized modular homes for the debut season.
The series features a total of six different Clayton Built™ homes throughout Season One. Clayton interviewed two of the six families after filming commenced to give a behind-the-scenes look at the homes and the families living in them. The exclusive interviews featured the families of Roger and Jamie Linn, of Tijeras, N.M., and John Broadbooks of Black Hawk, Colo.
To view the multimedia release go to:
http://www.multivu.com/players/English/7413931-clayton-homes-avoid-refund-regret/
Celebrity Chef Robert Irvine, host of Food Network’s Restaurant: Impossible, announced today that he is teaming up with Tropicana Las Vegas to open his first signature restaurant on the Las Vegas Strip. At the press conference, the exterior of the Tropicana Las Vegas came to life, where a high-energy video showed the crowd what they can expect to see from the newest chef in town. In true Robert Irvine fashion, the celebrity chef made his entrance by rappelling 22 stories (220 feet) down the exterior of the Tropicana hotel to the assembled press below.
In introducing Chef Irvine, Bob Sheldon, President of Las Vegas Operations for Tropicana’s parent company, Penn National Gaming, said, “Chef Robert Irvine has tackled some of the toughest culinary challenges around the world, and we’re excited to have him take on Las Vegas, right here at the Tropicana. We are thrilled to be the Las Vegas home to such an acclaimed world-class chef. With his unparalleled passion, energy and culinary skills, he is the perfect addition to our family.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7838851-robert-irvine-tropicana-las-vegas/
INRIX®, Inc., a global leader for transportation analytics, today released its 2015 Traffic Scorecard, a benchmark for governments and agencies in the U.S. and Europe to measure progress in improving urban mobility.
The report reveals the U.S. faces large challenges to solve congestion issues, fueled by continued economic and population growth, higher employment rates and declining gas prices. Cities that have experienced the most economic improvement during the past year are at highest risk for consequences related to worsened traffic conditions, including reduced productivity, higher emissions and increased stress levels. For example, Washington D.C., San Francisco, New York, Seattle and Boston all saw reduced unemployment rates bringing them below the national average of 5.3 percent for 2015.1 However, according to the INRIX Traffic Scorecard, congestion in those cities alone combined to waste 1.5 billion hours for daily car commuters last year. Nationwide, commuters spent a total of more than eight billion extra hours stuck in traffic, representing almost 50 hours per driver.
To view the multimedia release go to:
http://www.multivu.com/players/English/7775551-inrix-2015-traffic-scorecard/
