In celebration of General Mills’ commitment to removing artificial flavors and colors from artificial sources from all of its cereals, the company is rolling out a three-week open casting call to find one real rabbit to be featured as the honorary face of Trix. Pet bunnies from across the country could be the #RealTrixRabbit and appear on limited run boxes in the winner’s hometown.
From real rabbits to pets in bunny costumes, kids, parents and family members are invited to snap pictures or take videos of their furry friends– and upload them to the www.RealTrixRabbit.com. Applicants can also scope out the competition and follow the journey to find the Real Trix Rabbit by following #RealTrixRabbit on social media from October 19, 2015 to November 8, 2015.
While the iconic Trix Rabbit isn’t going anywhere, Trix is removing artificial flavors and colors from artificial sources. This means using ingredients like fruit and vegetable juices and spice extracts such as turmeric and annatto to achieve the fun red, yellow, orange and purple colors while delivering the same great taste that adults and children have always enjoyed.
“The search for the honorary Real Trix Rabbit is a family-friendly opportunity to share our excitement with cereal fans as we introduce the new Trix recipe this January,” said Lauren Pradhan, senior marketing manager for General Mills’ Cereal division. “We are excited for families to experience the new Trix recipe as well as the recipes for other cereals and see for themselves that every spoonful will still deliver the great taste, quality and fun that General Mills cereals have always brought to their cereal bowl.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7664051-real-trix-rabbit/
MINI TAKES THE STATES 2016 (MTTS), the eagerly anticipated two-week cross-country rally for MINI owners and enthusiasts, kicked off this weekend in Atlanta, GA. The bi-annual trek will travel track-to-track through America's open roads, stopping in 14 cities over 15 days with thousands of MINIs. Along the way, the group will rally to #DefyHunger with charity partner Feeding America.
“Big things happen when the MINI community comes together, and this year is no different,” said Tom Noble, Department Head, MINI Brand Communications. “MINI TAKES THE STATES is the ultimate road trip and we're as excited for the adventure as we are for our cause. The fight against hunger has many faces, it's not always a lack of food but rather a lack of the right resources to avoid waste, maximize efficiencies and get the food where it's needed most. Through our Feeding America partnership, we hope to raise money and awareness as we motor with purpose across America.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7861251-mini-takes-the-states/
Bloomberg Government's "The Digital Trust: Securing Commerce," a five-city tour underwritten by Visa Inc., culminates in Washington, DC on March 26. Business leaders and government officials join Bloomberg Government to discuss ideas and principles learned in this cross-country conversation--redefining the bonds of trust and cooperation between retailers, regulators, Congress and consumers in a new era of digital commerce.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7371431-bloomberg-visa-the-digital-trust-securingcommerce/
Millennials have replaced Boomers as America’s most populous and most influential generation, with more than 75.4 million in the US alone. Ranging from 21-34, some of our country’s most important technological, creative, and economic advancements can be directly attributed to this age group. Yet the very people who are changing the face of the nation are ineligible to hold the nation’s highest political office.
Today, Captain Morgan announced a petition for Article II, Section I of the United States Constitution to be changed, which states that “neither shall any person be eligible to [the office of President] who shall not have attained to the age of thirty-five years.” True to its namesake’s pioneering and adventurous spirit, the Captain Morgan brand will unite everyone to bring a new voice to the election, in an attempt to pave a way for Under 35s to be President of the United States.
More than half (52%) of 21-34 year olds say lowering the presidential age requirement would be beneficial for the country, and a clear majority of those polled – 56% - say they would be willing to act on this idea by supporting an amendment to lower the age requirement.*
To view the multimedia release go to:
http://www.multivu.com/players/English/7878051-captain-morgan-under-35s-potus-petition/
Teens across the country can now engage with the nation’s largest smoking prevention campaign through fashion. Vans®, the original action sports footwear and apparel brand, has teamed up with the truth® smoking prevention campaign to launch a limited edition collection of footwear and apparel. This collection features a Vans shoe, tee and socks, all adorned with a one-of-a-kind “smoke monster” design.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7313751-vans-x-truth-shoe-collection-smoking-prevention-campaign/
Emmy Award-nominated actor and producer John Stamos (FULLER HOUSE, SCREAM QUEENS) is set to host the 37th annual edition of PBS’ A CAPITOL FOURTH, broadcast live from the West Lawn of the U.S. Capitol. The all-star musical and fireworks extravaganza will kick off the country’s 241st birthday with performances by: iconic multi-platinum selling music legends The Beach Boys, with special guests John Stamos (drums) and Sugar Ray’s Mark McGrath (vocals); soul men Dan Aykroyd and Jim Belushi of The Blues Brothers; legendary Motown stars The Four Tops; THE VOICE Season 12 winner Chris Blue; acclaimed country music singer and songwriter Kellie Pickler; Grammy-nominated gospel legend Yolanda Adams; and Broadway star and two-time Tony Award-nominee Laura Osnes (BANDSTAND); with the National Symphony Orchestra under the direction of top pops conductor Jack Everly. Multi-talented actress and singer Sofia Carson (DESCENDENTS 2) will open the show with a special performance of the “National Anthem.”
To view the multimedia release go to:
https://www.multivu.com/players/English/7983452-capital-concerts-pbs-a-capitol-fourth-2017/
Bayer and National 4-H Council amplified their commitment to the future of our rapidly expanding global population by launching a new effort to grow the pipeline of tomorrow’s innovators, starting now. The two organizations announced today a nationwide collaboration, Science Matters, which will address the need for an enhanced STEM (science, technology, engineering and math) workforce by planting a love of scientific exploration in thousands of youth in urban and rural areas across the country.
Science Matters will leverage Bayer’s more than 150 years of scientific breakthroughs and 4-H’s century of hands-on learning to equip more than 25,000 youth with tools and support they need to deepen their understanding of science.
To view the multimedia release go to:
https://www.multivu.com/players/English/77126512-bayer-4-h-launch-science-matters/
“A broad river is in waves, the rice flowers are sweet smelling over the banks…” On August 1, Chinese Army Day, an eye-catching ‘Flash Mob’ took place at Ginza Square, Tokyo, three Chinese young men, with deep affection, performing a ‘Red Song’ My Motherland, one of the classic songs written in praise of the Communist Party of China.
As they said, to fulfill their shared promise made five years ago, these three youngsters travelled a long distance from Nanchang, ‘the City of Heroes’ of China, gathering in Japan to express their patriotism and affection for their home country in the form of singing red song chorus. Accompanying their singing was an official promo of Nanchang displayed on the huge screen at the back of them. As images of Nanchang’s unique landmarks like the Monument of Nanchang Uprising, Tengwang Pavilion and the Twin Tower flittered one by one, their melody brought passersby, especially overseas Chinese back to that heroic city which, 90 years ago, once gave birth to the first authentic people’ army led by the Communist Party of China.
To view the multimedia release go to:
https://www.multivu.com/players/English/8155151-nanchang-tourism-chinese-army-day/
The Sultanate of Oman is a country with an enormous wealth of natural attractions, a fascinating culture and history spanning 6,000 years, stunning landscapes and warm, welcoming people. Straddling the Indian Ocean and offering a coastline of 3,165km, Oman offers a truly unspoilt and authentic taste of Arabia.
To view Multimedia News Release, go to http://www.multivu.com/mnr/60626-oman-tourism
Bayer is proud to announce that over one million meals have been donated to hungry families across America. Earlier this year, Bayer, a global leader in innovation and agriculture, and country music superstar, Luke Bryan, launched the Here’s To The Farmer campaign, asking Luke’s fans across the country to give thanks to American farmers while also helping hungry Americans by sharing #HeresToTheFarmer. For each hashtag Bayer donated one meal* through Feeding America®. The campaign, coinciding with the 2017 Bayer Presents Luke Bryan Farm Tour, set a target of 1 million meals donated before the end of the year. With the help of fans, farmers and communities across the country, the Here’s To The Farmer campaign reached and surpassed this goal in less than four months.
“We want to give a huge ‘thank you’ to Luke, his fans, state officials, and of course, America’s farmers, for making Here’s To The Farmer an overwhelming success,” said Ray Kerins, SVP for Bayer. “Farming communities across this great nation deserve our thanks and support. Here’s To The Farmer is one way Bayer was able to help hungry American families and we are incredibly proud of this campaign.”
To view the multimedia release go to:
https://www.multivu.com/players/English/77126514-bayer-luke-bryan-heres-to-the-farmer-success/
In 1997, Old Orchard Brands expanded beyond its frozen juice business to begin bottling various fruit juice beverages from its family-owned and run operations in rural Michigan. The year 2017 marks the 20th anniversary of Old Orchard’s bottled juice business, which has grown to become one of the leading shelf-stable juice brands in the country. To celebrate, Old Orchard will be giving away two FREE truckloads of juice – one truckload to its fans, and one truckload donated to local food pantries. Thirsty fans can enter to win their share of the bounty via the Bottle Bash Sweepstakes on Old Orchard’s website.
To view the multimedia release go to:
http://www.multivu.com/players/English/8011151-old-orchard-celebrates-20-years/
The holiday season is the most wonderful time of the year. Gifts are perfectly wrapped, cakes and cookies are baking in the oven, and people across the country are making final preparations to visit their loved loves. In fact, Americans spent an average of 7.3 hours and $560 on holiday travel alone last year, which can also lead to chaos, stress and precious time spent in busy airports and jam-packed highways. That’s why Ziploc® brand is offering a variety of festive products, a surprise-and-delight experience and helpful tips to give travelers a chaos-free holiday.
When hundreds of people along the Ohio Turnpike got to the tollbooth at Mile Marker 71 before their Thanksgiving celebrations began, they were surprised that instead of being asked for the toll, they received an array of gifts—from snacks packed in Ziploc® brand bags and containers to a chauffeured limo ride home.
To view the multimedia release go to:
http://www.multivu.com/players/English/7707651-ziploc-chaos-free-holiday/
