With so many grill-worthy summer days around the corner, the National Pork Board (NPB) is encouraging Hispanics as part of its new campaign ¡Prende el Sabor! to turn up the flavor on the grill this summer via a series of video vignettes, which will highlight why pork is the undisputed star at every barbecue in America.
The video series, featuring a fun and spirited grill named “Gloria” the neighbor grill, (@PrendeElSabor) will appear on (@PorkTeInspira) social media channels and website throughout the summer grilling season.
To view the multimedia release go to:
http://www.multivu.com/players/English/7802351-national-pork-board-angelica-vale-grill-season/
Today, Post Foods, LLC, launched a friendly competition between Fruity Pebbles and Cocoa Pebbles to see which cereal is most popular among fans. Online and mobile competitions from January through September 2014 will rally support for each flavor. WWE Superstar John Cena returns to the front of Post Fruity Pebbles cereal boxes and will serve as captain for Team Fruity. Professional Basketball All Star Kyrie Irving will take his long-time love for Cocoa Pebbles to the next level by appearing on Post Cocoa Pebbles cereal boxes as captain of Team Cocoa.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/64790-post-foods-fruity-cocoa-pebbles-competition-wwe-john-cena-nba-kyrie-irving
Wholly Guacamole® brand, America’s No. 1 selling branded pre-made guacamole, will extend fiesta flavor far beyond Cinco de Mayo this May.
The makers of Wholly Guacamole® products estimate approximately 9.4 million avocados will be used to make enough guacamole to satisfy Wholly™ fan cravings in May. Avocado fans would have to cumulatively eat approximately 12,635 each hour, 210 avocados per minute, to consume that many avocados! Further, the Wholly Guacamole® brand annual survey shows 87 percent of consumers like eating guacamole with chips and 68 percent of consumers like eating guacamole with Mexican food.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/7124051-wholly-guacamole-cinco-de-mayo-avocados
Cape Cod® Potato Chips joins in a culinary celebration as the official chip of the Lobster Rumble events hosted by Tasting Table. This summer, the combination of sumptuous lobster with the robust, full potato flavor and crunch of Cape Cod Potato Chips is sure to delight foodies from coast to coast.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/65575-eat-cape-cod-potato-chips/
Crisco® is excited to welcome NEW Organic Coconut Oil to its quality line of products. Crisco Organic Coconut Oil is an easy substitute in recipes calling for butter, margarine, and other oils, making it a go-to pantry staple. It has no coconut aroma or flavor, offering maximum cooking versatility without changing the taste of your food.
Crisco Organic Coconut Oil is Certified USDA Organic, Non-GMO Project® Verified, kosher, and is available in a 27 fl oz jar. From crunchy Almond Coconut Granola, simply delicious Homemade Popcorn, to spicy game-day Chicken Tenders with Sriracha Ketchup, Crisco Organic Coconut Oil is great for everyday cooking and baking needs.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7509151-crisco-new-organic-coconut-oil/
Chili’s® Grill & Bar, one of America’s leading casual dining restaurant brands, started with burgers on its original menu and today added new craft burgers tied to the launch of the brand’s new national heritage campaign, Chilin’ Since ’75™. Starting July 5, all restaurants nationwide will launch the new Sunrise Burger featuring a cage-free egg on top and the Ultimate Bacon Burger, both of which are now available with the option of a 100 percent grass-fed patty, which has no antibiotics or added hormones.
Recent reports of fraudulent extra virgin olive oil in the marketplace have made finding truly authentic EVOO more important than ever. Consumers are seeking ways to identify the real from the fake. Bellucci and its parent company Certified Origins, headquartered in Grosseto, Italy, is offering a solution in the form of the Bellucci App, which traces any bottle of Bellucci EVOO back to the mill where it was produced and the area in which the olives for it were grown.
As EVOO consumption increases worldwide and many new competitors are entering the market to meet demand, Bellucci is committed to offering precise, detailed information to ensure the authenticity of their product at all levels of production and to empower customers in selecting truly authentic EVOO.
66% of Bellucci is owned by cooperatives of Italian growers, who work with agronomists to identify when their olives are at their peak flavor for oil production. Within hours of harvest, they press their olives in cooperative mills local to their groves. The oil is tested to confirm that it is without defects and that the standards for EVOO are not only met but also exceeded.
To view the multimedia release go to:
http://www.multivu.com/players/English/7716351-bellucci-olive-oil-trace-to-source-app/
As consumers seek ways to determine authentic EVOO from the fake, Bellucci, headquartered in Grosseto, Italy, is offering a multi-pronged solution: traceability and sophisticated tasting skills. The company offers precise, detailed information to empower customers in choosing true EVOO products, while ensuring the authenticity of Bellucci EVOO at all levels of production.
Bellucci keeps digital track of each olive grower’s contribution throughout the cooperative milling and bottling process, so any bottle of Bellucci EVOO can be traced to its origin in rural Italy. In addition to its traceability function, the Bellucci App teaches users how to evaluate for freshness and taste for flavors unique to EVOO. Advanced instruction in discerning flavor nuances based on harvests, regions and olive cultivars offers an experience of EVOO as an expression of terroir.
The value of the Bellucci App in communicating with consumers was recognized at the 2015 Anuga International Food Show. Bellucci has also received several awards for its line of EVOO. The Los Angeles International Extra Virgin Olive Oil Competition awarded silver medals to both the 2016 Toscano PGI Organic and the 2015 100% Italian Organic, and the 2016 harvest of 100% Italian won a gold medal at this year’s New York International Olive Oil Competition. A brand less than three years old, Bellucci is already being widely recognized for its flavor and contribution to the industry.
To view the multimedia release go to:
http://www.multivu.com/players/English/7716352-bellucci-olive-oil-consumer-education-app/
Former MLB All-Star Cliff Floyd today was crowned Snapple’s “Flip for Flavor” champion in the first-ever Snapple All-Star Bottle Flip Challenge at GEICO All-Star FanFest. Snapple – the Official Tea and Juice Drink of Major League Baseball – added its own playful pop of fruit flavor to the worldwide bottle-flipping craze by pitting Floyd against Baseball Hall of Famer and 19-time MLB All-Star Cal Ripken Jr. in a fast-paced competition to determine the most accurate flipper. Floyd accurately hit all four fruit bases on the baseball field-inspired game board and was presented with a custom designed Peach Tea Snapple bottle trophy.
“There is nothing like bringing together love for baseball and summer with the accurate fruit flavor of Snapple,” said Brent Chism, Senior Director of Brand Marketing, Snapple. “We are thrilled to have added our own flavor to FanFest through our new partnership with Major League Baseball and remind everyone of their right to take a flavorful break while enjoying our national pastime. Having greats like Cal and Cliff bring so much energy to our activation made this a fun and memorable moment, and we look forward to what’s next.”
To view the multimedia release go to:
https://www.multivu.com/players/English/8361051-snapple-mlb-all-star-bottle-flip-challenge/
Denny’s, one of America’s largest full-service restaurant chains, today announced its commitment to sourcing and serving 100 percent cage-free eggs in all of its U.S. restaurants by 2026. Denny’s is the first within the family dining segment to commit to 100% cage-free eggs, underlining the brand’s dedication to the humane treatment of animals within its supply sourcing and its ongoing focus on quality, flavor and guest satisfaction.
“We believe our guests care about how their food is sourced and so do we. For more than 60 years, we have listened to our guests to understand what they care about the most, without sacrificing on quality, taste or value,” said John Miller, Denny’s president and chief executive officer. “The humane treatment of animals remains an important part of our brand’s sourcing strategy, and our commitment to this transition underscores our confidence in the ethical evolution of supplier capabilities.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7731351-denny-s-commits-cage-free-eggs/
When it comes to sweet treats, there are countless ways to experiment with flavor, style and presentation. With the right tools and tips from Wilton Enterprises, it’s easy to make trend-right, tasty desserts that will impress family and friends.
To view the Multimedia News Release, go to: http://www.multivu.com/mnr/7209151-wilton-enterprises-decorate-desserts-icing-cakes-fondant
The National Pork Board (NPB) has extended its integrated “El Sabor de Hoy”, or The Taste of Now, campaign in an effort to feature pork cuts that deliver great flavor and value, making it the ideal protein for Latino consumers in the U.S.
The campaign will run from October, which is National Pork Month, through December, when pork is a staple during the holidays. To bring the campaign to life, NPB has once again teamed up with Puerto Rican-born and Miami-based Chef José Mendín. Mendín is a five-time James Beard Award nominee and restaurateur behind the Pubbelly Restaurant Group, including Pubbelly Noodle Bar, an Asian-inspired gastropub in Miami.
To view the multimedia release go to:
https://www.multivu.com/players/English/8199651-national-pork-board-el-sabor-de-hoy/
