Global health service company Cigna Corporation (NYSE: CI) today unveiled a new initiative championing its whole person approach to health and well-being. The company is bringing together three cultural icons, Queen Latifah, Nick Jonas and Ted Danson, to encourage everyone to schedule their annual check-up and talk openly and honestly with their health care providers about how they are feeling, physically and emotionally.
Filmed in Los Angeles, the campaign takes a public service message approach and features the three influencers taking unique steps to find balance in their hectic personal and professional lives. Using light humor, they each address the impact that widespread and relatable feelings, such as stress and loneliness, can have on overall health and well-being.
To view the multimedia release go to:
https://www.multivu.com/players/English/8454551-cigna-latifah-jonas-danson-go-know-take-control/
De costa a costa, miles de familias necesitadas se han beneficiado de las donaciones de leche hechas al Proyecto Alimento: Leche para America, el primer programa nacional cuya meta es entregar la tan deseada y rica en nutrientes leche a familias necesitadas.
Desde abril, Feeding America se ha asociado con las compañías lácteas y los granjeros productores de leche para el Proyecto Alimento: Leche para America. Esta iniciativa hace que sea fácil donar leche a las personas de la comunidad que la necesiten, gracias a un simple “clic” del “ratón” (www.lecheparaamerica.com) o un mensaje de texto ( envíe la palabra “Milk”al 27722 ). Pero todavía queda mucho más trabajo por hacer para poder entregar leche a los más de 46.5 millones de estadounidenses que reciben ayuda anualmente de Feeding America.
Para ver el Multimedia News Release, vaya a http://www.multivu.com/players/Spanish/7318151-great-american-milk-drive-providing-nutrient-rich-milk-to-america-s-food-banks/
Since the beginning of the year French Open champion Maria Sharapova has been competing for titles on the tennis tour. Before she left to start the new season, the Porsche brand ambassador did a few laps in a Porsche 911 Turbo S – and unveiled her formula for success.
Break of dawn in Los Angeles: The beach is still deserted at that time. Only Maria Sharapova is already on her feet, ready for her daily workout. Fitness is not the only key to her success. The tennis ace emphasizes mental strength. "As long as you put in all your power, your faith and your creativity, you can win every match", she says in a recent video for Porsche.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7446051-porsche-sharapova-key-success/
Desde China hasta Brasil; desde Islandia hasta El Himalaya, Discovery Familia invita a los más pequeños a sumarse a la aventura en un recorrido que celebra el espíritu de exploración e inspira el deseo de descubrir el mundo. Protagonizada por Doki, el popular anfitrión del canal y sus amigos, la nueva serie DOKI se transmite de lunes a viernes a las 5:30PM E/ 2:30PM P, comenzando el 11 de noviembre.
Para más información, vaya a, http://www.multivu.com/mnr/64051-discovery-familia-doki
Ganador del GRAMMY® Latino, Luis Fonsi y la actriz ganadora de premios Emmy® y Golden Globe, Sofia Vergara, se unen a personalidades y artistas importantes para apoyar la campaña Thanks and Giving de St. Jude. La campaña, ahora en su noveno año, pide a los consumidores que agradezcan la salud de sus niños y ayuden a aquellos que no la tienen apoyando la misión de St. Jude.
Para más información, vaya a http://www.multivu.com/mnr/58261-st-jude-la-campana-thanks-and-giving
Today, Colgate-Palmolive, in partnership with the Hispanic Dental Association (HDA), kicked off its annual Oral Health Month campaign with a special launch event at Los Angeles’s Plaza Mexico. To help raise awareness about the importance of a healthy smile, the Colgate Bright Smiles, Bright Futures® mobile dental van was on-site to provide bilingual learning materials and free dental screenings to children. Families in attendance also enjoyed a mariachi flash mob, live music and giveaways from local radio station, Univision 1020 AM.
To view the Multimedia News Release, go http://www.multivu.com/players/English/7531451-colgate-oral-health-month/
El período entre las Navidades y el Año Nuevo suele tener uno de los mayores índices de muertes causadas por conductores con las capacidades disminuidas por estar ebrios, según la Administración Nacional de Seguridad del Tráfico en las Carreteras (NHTSA) del Departamento de Transporte de los Estados Unidos. En un esfuerzo por reducir los incidentes causados por conductores ebrios durante los días festivos, la NHTSA, el Ad Council y el Television Bureau of Advertising (TVB) lanzaron hoy su 12º campaña anual "Project Roadblock: Local TV Puts the Brakes on Drunk Driving" (Proyecto Barricada: la televisión local frena a los conductores ebrios).
Project Roadblock se creó en 2004 para apoyar la campaña de anuncios de servicio público (PSA) Buzzed Driving Prevention (Prevención Contra Manejar Entonado) de la NHTSA y el Ad Council. Hasta la fecha, las estaciones de televisión abierta de todo el país han donado más de $40 millones en medios para apoyar este esfuerzo. La asociación tiene el propósito de unir a las estaciones de televisión locales en la creación de una barricada publicitaria nacional transmitiendo PSA (Anuncios de Servicio Público) de Project Roadblock entre el 26 de diciembre y el 31 de diciembre. Las estaciones de televisión locales participan voluntariamente en la campaña donando tiempo y espacio en el aire, en línea y móvil, con un énfasis especial a las 10 p.m., hora local, la víspera de Año Nuevo. Además, las estaciones de televisión contactarán a sus comunidades en los medios sociales para compartir gráficas sociales y mensajes para llegar aún más a las audiencias.
To view the multimedia release go to:
http://www.multivu.com/players/Spanish/7701752-ad-council-nhtsa-manejar-achispado/
Cada 33 segundos un menor de 13 años está implicado en un choque automovilístico en los Estados Unidos; así lo señalan datos de la Administración Nacional de Seguridad del Tráfico en Carreteras (NHTSA) del Departamento de Transporte de los EE.UU. Los asientos de seguridad, cuando se usan correctamente, pueden reducir enormemente el riesgo de muerte o lesión. Sin embargo, 59% de los asientos para autos se usan de manera tal que se reduce su efectividad, y más de la tercera parte de los niños que murieron en choques automovilísticos iban sin ningún tipo de sujeción en el momento del accidente. Hoy, NHTSA y el Ad Council revelan una nueva serie de anuncios de servicio a la comunidad (PSA) a fin de concientizar a los padres y cuidadores sobre la importancia de elegir el asiento correcto para la edad y talla de sus hijos, y recordarles que los asientos de seguridad, los asientos elevadores y los cinturones de seguridad brindan la mejor protección a los niños en caso de choque y ayudan a salvar vidas.
“La vida puede cambiar en un instante. Queremos que los padres y cuidadores se preparen para lo inesperado en lugar de enfrentar su peor pesadilla”, dijo el Dr. Mark Rosekind, administrador de NHTSA. “Afianzar correctamente a un pequeño en el asiento correcto es la mejor protección que todo padre puede brindar para que su hijo salga ileso de un accidente en auto”.
To view the multimedia release go to:
http://www.multivu.com/players/Spanish/7774452-ad-council-find-the-right-seat/
Jenny Craig, a leader in the weight loss industry, announced today their 2019 ad campaign, which focuses on actual Jenny Craig members and weight loss experts, and their stories of finding health and wellness on the program. Jenny Craig’s mission of helping real people find real results is harnessed in their new campaign, launching digitally and on TV this week. The campaign exclusively features members from across the country who have achieved their weight loss goals using the scientifically proven program.
Jenny Craig hosted a contest this year, which yielded more than 500 applicants, to find authentic stories from members to inspire others on their path to achieve better health. The contest winners were flown to Jenny Craig’s 2019 commercial shoot in Los Angeles for a week and took part in a professional photoshoot as well as received cash and prizes totaling up to $10,000 each. The contest winners shared their experience together and were celebrated for their achievements throughout the week.
To view the multimedia release go to:
https://www.multivu.com/players/English/8469551-jenny-craig-launches-2019-campaign-with-successful-members/
Jennie-O is on a mission to prove that eating well shouldn’t have to come at the cost of taste. Since 2010, Jennie-O has been encouraging Americans to Make The Switch®. And to date, millions have given turkey a shot. In 2016, the company is celebrating this burgeoning movement with a five-city tour, designed to capture genuine reactions to the challenge: Can America’s favorites – burgers, tacos, meatballs and chili – taste just as great made with turkey?
The Make The Switch® tour kicked off in Los Angeles and made stops in Miami and Denver. From June 3-5, the tasting booth will be in the biggest venue of all — New York City, where thousands of people will taste Italian turkey meatballs, then have their authentic reactions captured in real time, shared on social media and showcased on a billboard in Times Square for all to see. The tour wraps up in Seattle.
To view the multimedia release go to:
http://www.multivu.com/players/English/7846451-jennie-o-make-the-switch-tour/
As consumers seek ways to determine authentic EVOO from the fake, Bellucci, headquartered in Grosseto, Italy, is offering a multi-pronged solution: traceability and sophisticated tasting skills. The company offers precise, detailed information to empower customers in choosing true EVOO products, while ensuring the authenticity of Bellucci EVOO at all levels of production.
Bellucci keeps digital track of each olive grower’s contribution throughout the cooperative milling and bottling process, so any bottle of Bellucci EVOO can be traced to its origin in rural Italy. In addition to its traceability function, the Bellucci App teaches users how to evaluate for freshness and taste for flavors unique to EVOO. Advanced instruction in discerning flavor nuances based on harvests, regions and olive cultivars offers an experience of EVOO as an expression of terroir.
The value of the Bellucci App in communicating with consumers was recognized at the 2015 Anuga International Food Show. Bellucci has also received several awards for its line of EVOO. The Los Angeles International Extra Virgin Olive Oil Competition awarded silver medals to both the 2016 Toscano PGI Organic and the 2015 100% Italian Organic, and the 2016 harvest of 100% Italian won a gold medal at this year’s New York International Olive Oil Competition. A brand less than three years old, Bellucci is already being widely recognized for its flavor and contribution to the industry.
To view the multimedia release go to:
http://www.multivu.com/players/English/7716352-bellucci-olive-oil-consumer-education-app/
The Los Angeles Police Department and the National Insurance Crime Bureau (NICB) are warning motorists of a growing problem with unauthorized tow truck operators in the LA area.
These “bandit” tow truck operators monitor police radios and respond to accidents seeking to hook up vehicles and tow them to body shops or storage facilities where they are held hostage until the motorists and their insurance companies pay inflated towing, storage and possibly repair charges to get the vehicle back.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/70506514-nicb-lapd-bandit-tow-truck-scams/
