It’s said that the Ford Mustang has starred in more movies than any other car. Now GTB – Ford’s creative agency – have created a real on-screen first for the legendary marque. To celebrate the iconic driving film C’etait un rendez-vous, GTB worked with Claude Lelouch to recreate his iconic original film, in 360 VR.
Lelouch said of the remake: ‘C’etait un rendez-vous was a first in 1976, nobody had ever filmed an urban drive like it. So I was thrilled by the prospect of recreating this high-octane short using the very latest technology: making it even more immersive.’
Says Chief Creative Julian Watt, “The original 1976 movie captured an audacious eight-minute drive through Paris in the early hours of the morning. It was thrilling and ground breaking. Our idea was to maintain that essential experience, but bring the cinematic thrill of VR and the driving experience of Ford Mustang.”
To view the multimedia release go to:
https://www.multivu.com/players/uk/8045851-claude-lelouch-film-360-vr-ford-mustang/
Filmed by Change for Balance Productions, Creative Makers and Best Coast Productions.
Edited by Andrew L. Anthony.
Directed by Marley D Williams and Change for Balance Productions.
New triple disc album PEACE OF MIND available now. Includes full length Acoustic and Dub album versions.
43 Date headlining tour around the USA Jan-March 2012.
Siam Piwat, the owner of Bangkok’s leading shopping malls, ,held a press conference to announce the countdown to the opening of the new Siam Center as a center and ‘ideaopolis’ where creative and world-leading trends can be explored. World famous celebrities, artists, and their work are assembling here in Bangkok for the opening of the new Siam Center on January the 11th.
THINK: Rich, gorgeous, glossy wigs hand-crafted with certified authentic 100% Remy human hair. Pure indulgence. Pure beauty. Pure Couture.
WHAT THEY ARE: A new, designer wig collection that redefines luxury. From Raquel Welch, Creative Director for the Raquel Welch Signature Wig Collection by HairUWear, Raquel Couture offers an unparalleled level of handcraftsmanship and state-of-the-art design, resulting in the most luxe, natural-looking wigs on the market. Each wig is made with certified authentic 100% Remy human hair and features the superior construction and comfort of the new Pinnacle™ cap. Hair is full, natural-looking, and soft to the touch – and each hand-crafted piece is as close to a custom wig as you can get.
To view the multimedia release go to:
http://www.multivu.com/players/English/7910851-hairuwear-raquel-welch-couture/
A sunroom window box, a birdie blind, a “catio” and a hanging indoor garden … these are only a few of the innovative designs cat owners from across the country entered in the Purina® Tidy Cats® Pet Projects Design Challenge. The national contest invited cat owners to showcase the innovative, creative and unique ways in which they are incorporating feline design into their homes to enhance their lives and living environments with their cats.
To view Multimedia News Release, go to http://www.multivu.com/mnr/52327-purina-tidy-cats-candice-olson-celebrate-most-creative-cat-owners
In 2012, PR Newswire saw no shortage of exciting and impactful content, captivating press releases and creative headlines; and with hundreds of press releases crossing our desks on a daily basis, some were sure to stand out and make us take notice.
To view Multimedia News Release, go to http://www.multivu.com/mnr/59907-pr-newswire-noteworthy-press-releases-of-2012-content-we-love-feature
The Google Science Fair is the premier online global science competition for students. Students ages 13-18 are invited to submit the most interesting, creative projects for a chance to win scholarships, job opportunities, and once in a lifetime opportunities with the world’s foremost leaders in science and technology. Registration ends April 4th, 2011. Visit http://www.google.com/sciencefair for more info.
A peak of the Dutch premiere of Ted, with
Mark Wahlberg arriving at Pathé ArenA in Amsterdam. Brand MKRS creative
agency, Pathé Theatres. All Rights Reserved.
Oliver Stone considered casting Johnny Depp for the lead role of Pvt. Chris Taylor but Depp was too young for the part and unknown at the time. Stone said that Depp would someday become a huge star and is thus one of the first filmmakers who introduced Johnny Depp to Hollywood.
http://www.amazon.com/gp/product/B00005AUJQ?&camp=212361&creative=383841&linkCode=wss&tag=sirwilwal-20
Warren du Preez & Nick Thornton Jones, regarded as two of the creative industry’s leading artists within image-making and film have been asked to live their distinctive approach with Perrier-Jouët.
This collaboration has ended up to a 360° communication where the user is guided to a journey through their vision of Perrier-Jouët’s artistic heritage and unique wine style.
To view Multimedia News Release, go to http://www.multivu.com/mnr/62422-perrier-jouet-global-communications-campaign
While Dubai’s glam fans celebrated the best local fashion offerings at Fashion Forward Dubai (March 31-April 2), the Pepsi® lounge offered a sophisticated set-up for fashionistas to chill out in amongst the chic goings-on of the three day style fest. Guests of the pop-up lounge enjoyed a selection of delectable Pepsi®-inspired street-style dining delights, including ice-cold Pepsi®, hot eats and cool treats such as Pepsi®-flavored ice cream creations.
“Fashion Forward Dubai is a very important event for us,” said Hossam Dabbous, Vice President, Beverages Category, PepsiCo, Middle East and North Africa. “It’s an event that we are proud to have a continued sponsorship of, as it enables us to provide support to the region’s up and coming creative talent. Dubai, and the GCC in general, is home to some incredible talents, especially in the field of fashion. Being able to provide them with a platform that emphasizes their capabilities is critical to helping them to achieve the success they deserve. The Pepsi lounge at Fashion Forward Dubai echoed the sophisticated glamor of the event in true Pepsi style, bringing together chic design with fun, familiar and refreshing flavor.”
Pepsi® has sponsored Fashion Forward Dubai since 2013.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7819951-pepsi-glam-lounge-fashion-forward-dubai/
Just Born Quality Confections, the makers of iconic candy brands such as PEEPS®, MIKE AND IKE®, HOT TAMALES® and GOLDENBERG’S® PEANUT CHEWS® is excited to announce that the one and only Energizer Bunny™ has been selected as the new PEEPS® Celebrity Creative Director. The Pink PEEPS® Bunny searched far and wide to find the perfect creative partner to help drum up new energy for the 2018 Easter product line. With his power-packed, unstoppable nature, the Energizer Bunny™ was the best choice for the job.
“It’s no surprise that Easter is THE holiday for PEEPS®, and after 65 years we needed ‘some -bunny’ to help re-energize the brand’s product offerings and help us power up innovation,” said the Pink PEEPS® Bunny, Director of Bunny Operations (via translator.) “Who better to help power up innovation than the coolest symbol of long-lasting energy – the Energizer Bunny™, plus he kind of looks like me!”
To view the multimedia release go to:
https://www.multivu.com/players/English/8288951-peeps-energizer-bunny-easter-creative-director/
