Some say that when China sneezes the rest of the world catches cold, but the biggest luxury brands are catching on in China, becoming the most exclusive and desirable ones in fashion according to the wealthiest Chinese women. Still, our ranking also reveals a stronger competition that is accentuated by the wealthy customers’ increasingly stronger maturity. This barometer Promise Consulting / BNP Exane classifies the 15 most exclusive and desirable brands in China in the universe of feminine Fashion. This Barometer is conducted amongst the wealthiest Chinese women, and is about the 30 luxury brands in ready-to-wear/handbags/shoes/accessories that have invested the most in communication (source: Industry Interviews, Exane Paribas). Promise and BNP Exane already conducted the same survey amongst French women in May 2015 (http://bit.ly/1ESTZGu).
”This barometer in association with BNP Exane reflects our determination to move closer to the marketing and cross-section financial analysis. Our Monitoring Brand Assets® approach itself features very complementary analyzes with those conducted by BNP Exane’s experts. Hence, the obtained results from our joined barometer are based on two different angles of expertise, marketing and financial, which brings a unique added value to the managers and decision-makers in the Luxury sector. More concretely, our measure of the exclusivity of a brand takes into account the upper and more constant quality of products, the strong and unique valuation of the customer, the brand’s prestige, but also a matchless “savoir-faire” that justifies a very high price premium associated with top luxury. Finally, our measure of desirability synthesizes the dimensions of attractiveness of an intimate, social and symbolic nature, which are the strengths of exclusive brands, and characterize the particular relation that they maintain with their customers. In this respect, our Barometer synthesizes, in two proven scales, the numerous criteria to establish a ranking between the high-end brands from their customer’s point of view", states Pr. Philippe Jourdan, Promise’s CEO.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7727851-exclusivity-desirability-luxury-brands/
The year 2010 was highlighted by a series of prestigious dinners organized around the world to celebrate the 75th anniversary of the acquisition of Château Haut-Brion by Mr. Clarence Dillon.
Mr. Dillon\'s great-grandson, Prince Robert de Luxembourg, who has been presiding over Domaine Clarence Dillon since 2008, has elected to create a grand finale to crown these events.To this end, Prince Robert has designed and commissioned a limited series of 20 wine consoles, a true work of art designed to house the most prestigious collection of Château Haut-Brion vintages (15 for the reds and 5 for the whites).
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/clarencedillon/48910/
Christmas is celebrated all over the world and is an ideal opportunity to learn about a country’s customs. With its culture, countryside and culinary delights, Peru is one of the most attractive destinations in which to celebrate Christmas in a completely different way. It is also one of the top 10 destinations in the world for German travellers.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58661-peru-christmas-adventure
Public relations and communications professionals imagine, create and inspire daily. How do you keep that process fresh? Incorporate the latest tools, technologies and strategies? And, reach previously unrealized levels of success? Learn how by registering today for the PRSA 2011 International Conference. Gain from the perspectives of CNN’s Soledad O’Brien, “Trust Agents” author Chris Brogan, X Prize CEO Peter Diamandis and Disney Imagineer Joe Rohde. Share in the experiences of more than 200 experts on everything from social media to reputation management to measurement. And glean unique insights from professionals from around the world — All at the largest annual gathering of public relations professionals.
To view Multimedia News Release, go to http://www.multivu.com/players/English/50911-prsa-2011-international-conference/
Perrier-Jouët Celebrates its 200th Anniversary in Paris with the Unveiling of the World’s First Living Legacy Champagne.
Perrier-Jouët Bi-Centenaire tells the unexpected tale of a great vintage wine with two stories. The first takes place today: a champagne-lover treats himself to a magnum of Perrier-Jouët Belle Epoque 1998. Many years later, a descendant in turn enjoys a magnum of Belle Epoque 1998, passed down through the generations, preciously stored in a private cellar in Perrier-Jouët for up to 100 years.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/champagneperrierjouet/48887/
Today, more than 420 participating Perkins® Restaurant & Bakery locations will give away free made-from-scratch buttermilk pancakes in celebration of “Perkins Pancake Day,” a system-wide fundraiser benefitting Give Kids The World® (GKTW) that provides week-long vacations to children with life-threatening illnesses and their families at a fanciful, “storybook” retreat in Central Florida. Guests at participating locations can enjoy mouth-watering buttermilk pancakes, expertly prepared using Perkins legendary recipe created and perfected more than 50 years ago, and can consider making a donation to Give Kids The World.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/perkins-pancake-day/49176/
Bill Gates, co-chair of the Bill & Melinda Gates Foundation, called on government leaders to increase their investments in vaccines and to hold themselves accountable for extending the benefits of vaccines to every child.
In a keynote address at the 64th World Health Assembly, an annual gathering of health ministers and global health leaders, Gates laid out his vision for the impact that broadening access to vaccines can have on the world. “Strong immunization systems will put an end to polio and help us reach all children with five to six new vaccines,” Gates said. “We can save four million lives by 2015, and 10 million lives by 2020.”
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/gatesfoundation/49363/
The Pepsi Refresh Project is giving America the power to decide how to fund good ideas, big and small, that help refresh our world. Only four months in, the Pepsi Refresh Project has funded over 100 projects and injected more than $5 million back into local communities. With 32 new grants and $1.3 million awarded each month, the impact of the Project is growing exponentially, reaching cities and towns in more than 30 states so far.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/pepsirefreshproject/44529/
The Pepsi Refresh Project is giving America the power to decide how to fund good ideas, big and small, that help refresh our world. Only four months in, the Pepsi Refresh Project has funded over 100 projects and injected more than $5 million back into local communities. With 32 new grants and $1.3 million awarded each month, the impact of the Project is growing exponentially, reaching cities and towns in more than 30 states so far.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/pepsirefreshproject/44529/
The Pepsi Refresh Project is giving America the power to decide how to fund good ideas, big and small, that help refresh our world. Only four months in, the Pepsi Refresh Project has funded over 100 projects and injected more than $5 million back into local communities. With 32 new grants and $1.3 million awarded each month, the impact of the Project is growing exponentially, reaching cities and towns in more than 30 states so far.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/pepsirefreshproject/44529/
Today new Pepsi NEXT, the first cola to deliver real cola taste with 60% less sugar, unveiled the world’s first “Internet Taste Test”, a digital incarnation of the product’s premise, “Drink it to Believe it.”
The Internet Taste Test, a unique experience on www.facebook.com/pepsinext, invites cola lovers to opt in for a chance to watch themselves “taste” new Pepsi NEXT through the power and humor of improv. Funny or Die comedians and actors will do their best impressions of selected consumer and notable personalities’ “online personas” trying Pepsi NEXT, using relevant information from their profiles, such as recent “experiences” and “likes.”
To view Multimedia News Release, go to http://www.multivu.com/mnr/55531-pepsi-next-internet-cola-taste-test-drink-it-to-believe-it-funny-or-die
In 2010, Pepsi proved that anyone anywhere can motivate and inspire Americans to move the world forward. Since February, all 50 states have participated by voting in the Pepsi Refresh Project. With over 61 million votes cast via www.refresheverything.com, the Pepsi Refresh Project is on track to award more than $20 million in grants to over 400 ideas in 2010.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/pepsirefreshproject/47651/
