Camp Invention, the nation’s premier summer enrichment program for over 25 years, has been providing children in grades one through six the opportunity to exercise their curiosity, amplify their creativity and be adaptive to different environments.
A program of the National Inventors Hall of Fame, developed in partnership with the United States Patent and Trademark Office, Camp Invention leverages hands-on activities to promote STEM learning and build 21st century skills. The program curriculum is created new every year and is inspired by some of our nation’s most brilliant minds. These innovation experts include Inductees of the National Inventors Hall of Fame as well as a team of experienced educators.
To view the multimedia release go to:
http://www.multivu.com/players/English/7667852-camp-invention-stem-epic-curriculum/
The Substance Abuse and Mental Health Services Administration (SAMHSA), working in collaboration with the Ad Council and the Inspire USA Foundation, announced today the launch of a national public service announcement campaign designed to reduce the incidence of suicide and suicide attempts among teens in the United States.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/adcouncil/43256/
Today, politicians, patients and health and work experts of the Fit for Work Europe Coalition added their voices to national advocates from across Europe for their countries to take bold steps to reduce the staggering €240 billion economic burden of chronic musculoskeletal disorders (MSDs) to European society.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/fitforwork/52154/
Former MLB All-Star Cliff Floyd today was crowned Snapple’s “Flip for Flavor” champion in the first-ever Snapple All-Star Bottle Flip Challenge at GEICO All-Star FanFest. Snapple – the Official Tea and Juice Drink of Major League Baseball – added its own playful pop of fruit flavor to the worldwide bottle-flipping craze by pitting Floyd against Baseball Hall of Famer and 19-time MLB All-Star Cal Ripken Jr. in a fast-paced competition to determine the most accurate flipper. Floyd accurately hit all four fruit bases on the baseball field-inspired game board and was presented with a custom designed Peach Tea Snapple bottle trophy.
“There is nothing like bringing together love for baseball and summer with the accurate fruit flavor of Snapple,” said Brent Chism, Senior Director of Brand Marketing, Snapple. “We are thrilled to have added our own flavor to FanFest through our new partnership with Major League Baseball and remind everyone of their right to take a flavorful break while enjoying our national pastime. Having greats like Cal and Cliff bring so much energy to our activation made this a fun and memorable moment, and we look forward to what’s next.”
To view the multimedia release go to:
https://www.multivu.com/players/English/8361051-snapple-mlb-all-star-bottle-flip-challenge/
The period between Christmas and New Year’s typically has one of the highest rates of impaired driving fatalities, according to the U.S. Department of Transportation’s National Highway Traffic Safety Administration (NHTSA). In an effort to reduce drunk and buzzed driving related incidents during the holidays, NHTSA, the Ad Council and the Television Bureau of Advertising (TVB) launched their 12th annual “Project Roadblock: Local TV Puts the Brakes on Drunk Driving.”
Project Roadblock was created in 2004 in support of NHTSA and the Ad Council’s Buzzed Driving Prevention public service advertising (PSA) campaign. To date, broadcast TV stations across the nation have donated more than $40 million in media to support this effort. The partnership aims to unite local television stations in creating a nationwide advertising roadblock by airing Project Roadblock PSAs (Public Service Announcements) between December 26 and December 31. Local broadcast stations voluntarily participate in the campaign by donating on-air, online and mobile time and space with a special push at 10 p.m. local time on New Year’s Eve. In addition, TV stations will be reaching out to their communities on social media to share social graphics and messaging to further reach audiences.
“Drunk driving remains a serious threat on our roads and claims more than 10,000 lives a year,” said NHTSA Administrator Mark Rosekind. ”Local broadcast television is an effective tool in reaching consumers, and we thank the TVB, all the stations, and the Ad Council for their ongoing support of drunk driving prevention, especially during the holiday season.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7701751-ad-council-nhtsa-buzzed-driving-psa/
Last December, nearly one-third of all car crash fatalities involved a drunk driver, according to the U.S. Department of Transportation’s National Highway Traffic Safety Administration (NHTSA). Today, to help make our roads safer during the holiday season, the Television Bureau of Advertising (TVB) launched the 13th annual “Project Roadblock” initiative, in which local broadcast TV stations donate airtime to support NHTSA and the Ad Council’s “Buzzed Driving is Drunk Driving” PSA (public service advertising) campaign.
To help the campaign’s message reach those who could benefit most, the Ad Council is conducting a special push to TV stations in the 10 states that accounted for 53% of all alcohol-impaired driving fatalities in 2015: Texas, California, Florida, North Carolina, Georgia, Pennsylvania, Ohio, New York, Illinois, and South Carolina.
To view the multimedia release go to:
http://www.multivu.com/players/English/8003951-nhtsa-ad-council-tvb-anti-drunk-driving-psa/
Today the Television Bureau of Advertising (TVB) (www.tvb.org), the not-for-profit trade association of America's commercial broadcast television industry, the National Highway Traffic Safety Administration (NHTSA) and the Ad Council kicked off the tenth year of their nationwide public service advertising (PSA) initiative,
October is National Seafood Month and a time to highlight the importance of fish and shellfish as part of a healthful diet. As with any food, safe handling of seafood is essential to reducing the risk of foodborne illness (often called food poisoning).
Learn more at:
http://www.fda.gov/Food/FoodborneIllnessContaminants/BuyStoreServeSafeFood/ucm077331.htm
Fresh and Frozen Seafood: Selecting and Serving it Safely
The U.S. Food and Drug Administration (FDA) reminds you to follow these basic safety tips for buying, storing, and preparing fish and shellfish.
To view the multimedia release go to:
http://www.multivu.com/players/English/7594351-fda-seafood-safety/
It’s no surprise that moms are some of the busiest people around with so much to do and never enough time to do it. From working a full time job to getting the kids off to daycare to attending soccer games to chaperoning a slumber party, a mom's feet never seem to stay still.
What’s a busy mom to do? National Lifestyle Expert and Mom Tara Aronson will provide helpful tips to help moms stay organized and on top of their hectic schedules. Tara will discuss everything from time management and handling stress to tips on being efficient during meal and bath times.
New data from a school asthma management program, “Building Bridges for Asthma Care,” presented today at the American Thoracic Society 2015 International Conference, show a significant decrease in school absenteeism among children with asthma from inner-city schools who were enrolled in the program. Absences dropped 11.75 percent among children enrolled in Building Bridges, compared to an increase of 8.48 percent in children with asthma not in the program.
“Building Bridges for Asthma Care” is a school-based program designed to empower nurses in participating elementary schools to ensure that asthmatic children are identified and provided care according to the National Institute of Health’s clinical treatment guidelines. The objectives of the program are addressing the risk of health disparities and asthma-related absenteeism, as well as its related impact on academic achievement for inner city students.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7506851-gsk-building-bridges-for-asthma-care/
The first Habitat for Humanity house built as part of the Build Smart, Breathe Easier national asthma education program will be dedicated in partnership with the Dunmore family in Detroit on Friday, July 29, 2011. Program partners Merck, Habitat for Humanity Detroit, the Asthma and Allergy Foundation of America (AAFA) and HGTV’s Carter Oosterhouse will host a dedication ceremony where Betty Dunmore and her three daughters will receive keys and walk through their completed home with asthma-healthy features for the first time.
To view Multimedia News Release, go to http://www.multivu.com/players/English/49320-Merck-Asthma-Awareness/
What if there were a way to prevent a leading cause of childhood death, but three out of four of us were doing it wrong? The startling truth is that a car seat can dramatically reduce childhood death and injury from motor vehicle crashes, but 75 percent are installed incorrectly.1
With Child Passenger Safety Week upon us, the good news is that community-based programs are making a difference. Buckle Up for Life is a national education program, created in 2004 by Cincinnati Children's Hospital Medical Center and Toyota, to save children's lives. Over the last ten years, it has grown to include a network of more than a dozen of the nation's leading children's hospitals and has educated more than 17,000 people about the proper use of car seats and seat belts. Toyota's sponsorship has provided funding for over 40,000 car seats for families in need.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7318951-toyota-cincinnati-children-s-hospital-child-passenger-safety-buckle-up-for-life/
