Tocquigny, a nationally recognized, top-tier interactive agency, has recently launched the TripCast™ iPhone app to connect the Jeep® brand with its target audience of outdoor adventurers. The innovative application uses location-based check-ins and social sharing to relay travel adventures via the Web or mobile.
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J. C. Penney Company, Inc. (NYSE: JCP) today announced the launch of its 2011 spring marketing campaign, aimed at showcasing jcpenney as America’s destination for great styles at compelling prices. Set to debut during the retailer’s sponsorship of the Academy Awards, the campaign builds on the Company’s “New look. New day. Who knew!®” marketing platform with a new tagline “We make it affordable, you make it yours™.” jcpenney’s new campaign underscores its dramatic style authority transformation and recent initiatives to provide customers the fashion they seek to create their unique style — all at an affordable price point.
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J. C. Penney Company, Inc. (NYSE: JCP) today announced the arrival of its exclusive Modern Bride concept in its bridal fine jewelry departments in stores and on jcp.com and modernbride.com. A unique collaboration with Condé Nast, the Modern Bride concept is devoted to providing trusted quality, timeless style and outstanding customer service through a special shopping experience catering to today’s bridal customer.
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In keeping with its commitment to giving customers the very best selection and shopping experience, J. C. Penney Company, Inc. (NYSE: JCP) has rolled out its findmore® smart fixture to over 120 select stores across the country. Additionally, in conjunction with the launch of its Modern Bride concept, the Company will begin rolling out a findmore experience using iPad to 50 fine jewelry departments.
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jcpenney, America’s shopping destination for great style at compelling prices, today announced “Haul Nation,” an integrated marketing program giving stylish teens an opportunity to share their passion for fashion via video blogging. In partnership with Seventeen.com, jcpenney’s Haul Nation will come to life through an online contest on the jcpTeen and Seventeen Facebook pages and in malls across the country giving young people the tools they need to create haul videos and enter to win a trip to New York City.
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J. C. Penney Company, Inc. (NYSE: JCP) today announced that it is launching an inspiring new philanthropic initiative that invites customers in over 1,100 stores to turn small change into “pennies from heaven” by rounding up their purchases and donating the difference to life-enriching afterschool programs. For more than a decade, jcpenney has been the leading corporate advocate for the afterschool issue by distributing more than $100 million across every jcpenney community. To bolster support for the afterschool movement, jcpenney will unveil its most extensive cause marketing campaign to date. Serving as the Company’s signature cause-related event, pennies from heaven will be held four times a year starting July 31 through Aug. 27 during the Back-to-School season.
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As the leading corporate advocate for positive afterschool programs, JCPenney is increasing its support of FIRST® (For Inspiration and Recognition of Science and Technology) by sponsoring 500 high school teams nationwide as they compete in FIRST robotics competitions this spring.
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I believe that every child in America has the right to fresh, nutritious school meals, and that every family deserves real, honest, wholesome food. Too many people are being affected by what they eat. It's time for a national revolution. America needs to stand up for better food!
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Metcalf Institute for Marine & Environmental Reporting presented The Grantham Prize for Excellence in Reporting on the Environment to James Astill of The Economist at the 2011 Grantham Prize Awards Ceremony. Astill received US$75,000 for “The World’s Lungs: Forests, and How to Save Them,” a commanding 8-part special report on the state of global forests and the rising threats they face from human exploitation and climate change.
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Marriott International (NYSE: MAR) brought its signature Marriott Hotels & Resorts brand to India’s state of Rajasthan with the opening of the 365-room Jaipur Marriott Hotel. With seven separate food and beverage outlets and 43,000 square feet of meeting space, the contemporary, stylish Jaipur Marriott is now the state’s largest hotel in terms of rooms and event space and is well on its way to becoming a culinary landmark.
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Avon Products, Inc. today announced a partnership with award-winning international actress, Jacqueline Bisset, who will serve as the face of the revolutionary ANEW Platinum line. This new skincare line for women 60+ from Avon’s pioneering ANEW line was developed to recapture the appearance of youthful contours and will debut this fall through Avon Representatives.
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School is out for the summer and for many teens playing video or online games is high on their activity list. According to a new survey from Capital One Financial Corporation (NYSE:COF), 56 percent of teens say they spend 30 minutes or more playing video or online games on average each day, with 18 percent spending over two hours gaming. The good news is that over half (58 percent) of teens say that the games they play are at least sometimes educational, and 76 percent of the young people polled believe that educational gaming is a great way for them to learn.
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