On February 26, the Salt Institute unveiled a unique advertising campaign featuring a new character for its brand: Olde Salty.
This salt-of-the-earth character is the newest ideation from advertising agency Grey San Francisco. The campaign features a series of videos in which the post-nautical sage slides across icy roads, shares virgin tequila shots, and even feeds his pet clam a few dashes of the institute's favorite mineral. It’s a well-balanced blend of entertainment and the benefits of one the world’s most versatile and savory products—and it's nothing short of white gold.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7458351-olde-salty-conversation-salt/
On February 26, the Salt Institute unveiled a unique advertising campaign featuring a new character for its brand: Olde Salty.
This salt-of-the-earth character is the newest ideation from advertising agency Grey San Francisco. The campaign features a series of videos in which the post-nautical sage slides across icy roads, shares virgin tequila shots, and even feeds his pet clam a few dashes of the institute's favorite mineral. It’s a well-balanced blend of entertainment and the benefits of one the world’s most versatile and savory products—and it's nothing short of white gold.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7458351-olde-salty-conversation-salt/
Unilever’s Stacie Bright, a veteran marketing and communications leader, will deliver the keynote presentation about how brands connect with audiences through content marketing. The conference will be held on April 17, 2013 at the Graduate Center of The City University of New York and is produced by Business Development Institute and PR Newswire.
“I am looking forward to the BDI Summit on April 17th, where I will share the unique Dove Men+Care approach to hyper-relevant yet relatable storytelling, and leveraging well-known sports notables to create content that connects with men on a surprisingly personal level.”
To view Multimedia News Release, go to http://www.multivu.com/mnr/60902-stacie-bright-unilever-keynote-bdi-pr-newswire-content-marketing-summit
Reed Street Productions, creators of the first-ever zombie-infested 5K obstacle race, Run for Your Lives, announced today it will double its races in 2013 – expanding to 21 locations, including nine yet-to-be-invaded cities. New this year, participants can expect to encounter increasingly challenging obstacles and an enhanced Apocalypse Party experience. Additionally, Run For Your Lives added the Kennedy Krieger Institute – an internationally recognized institution dedicated to improving the lives of individuals with disorders and injuries of the brain – as its official charitable partner for 2013.
To view Multimedia News Release, go to http://www.multivu.com/mnr/60253-reed-street-productions-run-for-your-lives-adds-race-locations-zombie-5k
RNIB -- I\'d miss -- World Book Day. To mark World Book Day, RNIB (The Royal National Institute of Blind people) has launched an online campaign to highlight the acute shortage of books accessible to blind and partially sighted people, especially children.
Have you ever considered what you would have missed out on if you weren\'t able to enter the magical world of children\'s stories?
RNIB needs your help to give children who have lost their sight the same reading opportunities this World Book Day.
Click here to get involved -- http://www.facebook.com/rnibuk
Jewellery News Asia (JNA), main organiser of the JNA Awards, is confident of a strong turn-out for its inaugural event, with top leaders from the jewellery industry expected to make an appearance at the ceremony. Presented in collaboration with Headline Partners Rio Tinto and Chow Tai Fook and Honoured Partners The Israel Diamond Institute, KARP Group, Robert Wan Tahiti and Shanghai Diamond Exchange, the JNA Awards ceremony will take place on Thursday, 20 September 2012, at The Ritz-Carlton, Hong Kong, during the September Hong Kong Jewellery & Gem Fair.
To view Multimedia News Release, go to http://www.multivu.com/players/English/57160-jewellery-news-asia-awards-ceremony
A new survey says Americans’ confidence in their ability to afford a comfortable retirement remains at historically low levels in the face of job uncertainty and financial insecurity.
The 2012 annual Retirement Confidence Survey, released today by the nonpartisan Employee Benefit Research Institute (EBRI) in Washington, and co-sponsored by the Principal Financial Group, finds only 14 percent of Americans are very confident they will have enough money to live comfortably in retirement¹. Workers with the most debt have the least confidence.
To view Multimedia News Release, go to http://www.multivu.com/mnr/54549-principal-financial-group-retirement-confidence-survey-job-insecurity-ebri
Red light cameras saved 159 lives in 2004-08 in 14 of the biggest US cities, a new analysis by the Insurance Institute for Highway Safety shows. Had cameras been operating during that period in all large cities, a total of 815 deaths would have been prevented.
The ranks of top-rated booster seats continue to grow as manufacturers design models to earn high marks in the Insurance Institute for Highway Safety’s annual booster seat evaluations, plus offer the style and convenience parents look for when it’s time to pick a safe seat for their booster-age children.
Among the 41 models new for 2014, there are 27 BEST BET seats — more than in any prior year — and three GOOD BETs. Eight boosters are in a category the Institute calls “Check Fit,” and there are three new models that the Institute doesn’t recommend using as boosters. Prices for BEST BET boosters start around $25 and go up to about $370, depending on features, and several models are LATCH compatible.
Buckling precious cargo into a late-model vehicle has gotten a bit easier in the past year, the Institute’s LATCH ease-of-use ratings show.
IIHS launched its ratings of child seat installation hardware in vehicles in June 2015. Out of 102 vehicles rated at that time, the majority were poor or marginal. Today, a total of 170 current models have been evaluated, and most are good or acceptable. Three models — the Audi Q7, Lexus RX and Toyota Prius — earn the top rating of good+, a distinction that no vehicle achieved last year.
A properly installed, age-appropriate child restraint can protect a child much better in a crash than a safety belt alone. LATCH, which stands for Lower Anchors and Tethers for Children, is intended to make it easier for caregivers to install child restraints properly. Child restraints installed with LATCH are more likely to be put in correctly than restraints installed using the vehicle safety belt, IIHS research has shown.
Even with LATCH, installation errors are common. The Institute’s ratings are based on key ease-of-use criteria that have been shown to minimize mistakes.
The first Meet the Media of 2015 was hosted at One Great George Street, the home of the Institute of Civil Engineers, and featured Simon Jack giving an insight into the workings of the Today programme.
Simon has worked across every outlet at the BBC, presenting business news on the one o'clock, six o'clock and ten o’clock news and as the face of BBC Breakfast’s business news. He is currently the Business and Economics Presenter on Radio 4's Today Programme.
The reach of the programme dwarfs that of national newspapers with an audience of 7 million. Simon hosts the business slot at 6.15am which is listened to by an audience of almost exclusively ABC1 professionals. Simon explained to the PR and communications professionals attending the event that this is the opportunity to “talk about issues that affect you and your clients”.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7447651-meet-media-simon-jack/
Five weeks after accepting a prize delivery of one million Pop-Tarts® toaster pastries, Tyler Kozar, a student at The Art Institute of Pittsburgh, unveiled an over the top display of pop art made from Pop-Tarts®. Held in the gallery at The Art Institute of Pittsburgh, Kozar’s creations include an assortment of Pittsburgh inspired artwork and a mixture of pieces ranging from 3D exhibits to life-size sculptures, fun framed displays and even a larger-than-life, 14-foot tall Tyrannosaurus Rex, the school’s beloved mascot. Kozar’s answer to the question, “How would you share one million Pop-Tarts®?” won him the grand prize in the Pop-Tarts® Pop-it-Forward™ Contest, which culminated last December.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/pop-tart/49546/
