As a private, family-led company, SC Johnson works hard to hold itself to a higher standard. Today, the company launched the next generation of its iconic “A Family Company” advertising, which aims to demonstrate this commitment and show that as a family company, SC Johnson cares as only a family company can.
“Being a family company means we don’t need to worry about the expectations of Wall Street. We have the freedom to do the right thing for the long term,” said Fisk Johnson, Chairman and CEO, SC Johnson. “We care more, and we work hard to make sure our products are high quality, safe and healthy for the families who use them. We believe this ad campaign not only speaks to these values, but to the aspirations we share with families around the world.”
As an integrated marketing campaign across television, digital and retail intended to celebrate the value family brings to people everywhere, this new campaign grew out of what SC Johnson knew to be consumers’ built-in trust of family-owned companies. In fact, when the company launched the first “A Family Company” in 2001, research showed that 80 percent of people believed family companies made products they could trust.
To view the multimedia release go to:
http://www.multivu.com/players/English/7664351-sc-johnson-a-family-company/
Extended Stay America – one of the largest owner operated hotel chains in the U.S., announced an exclusive partnership with The Noerr Programs, the premier provider of authentic Santa Experiences to nearly 300 of America’s top shopping centers. Extended Stay America hotels was hand-selected by The Noerr Programs and Santa Claus himself, for its comfort and home-like conveniences, and named “Santa’s Official Hotel,” while he travels away from the North Pole in his seasonal tradition of listening to children’s holiday dreams and wishes this season.
“We’re excited to partner with The Noerr Programs and Santa Claus, to help light up the holiday for travelers,” said Chief Marketing Officer, Tom Seddon. “Santa has been staying with us for years. As an iconic symbol of kindness and generosity, we believe Santa is perfectly aligned with our brand’s personality and the spirit you’ll find in our associates. During the holidays it is easy for travelers to get caught in the frenzy of the season and often times become stressed with balancing it all. Our Extended Stay America family, with a little magical help from Santa, looks to help ease holiday woes through the best way we know how -- extending the creature comforts of home so that guests can focus on enjoying time with loved ones and creating lasting memories.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7617751-extended-stay-santa-s-official-hotel/
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Sabra Dipping Company, maker of America’s best-selling hummus, has launched the most significant campaign in U.S. hummus history and along with it… a more mindful pre-dinner meal occasion for the American consumer. A national broadcast and digital campaign introduces the ‘Unofficial Meal,’ inviting consumers to foster a pre-dinner ritual that revolves around fresh, real food and human connections.
“We are on a mission to inspire consumers to start a tradition around the kitchen counter, creating a daily ritual of enjoying fresh food together,” said Eugenio Perrier, Sabra’s chief marketing officer. “Eating wholesome food should be easy as should finding fresh ways to create connections, embrace those you care about and enjoy a relaxed moment together. It is this sentiment we seek to bring to life through the Unofficial Meal.”
The campaign titled “Sabra. Welcome to the Unofficial Meal” debuts April 18th with 15 and 30 second spots that depict the Unofficial Meal as family and friends finally unwind, gather and graze after a long day. Fresh dips and vegetables are laid out on the countertop and it is clear that for this moment, it is perfectly fine to help yourself, open up, share a laugh and leave behind formalities. The creative includes filmed footage, animation and a charismatic voice to convey the enjoyment of this occasion. Fully integrated digital, PR, social and experiential activations will help deliver campaign messaging across platforms.
To view the multimedia release go to:
http://www.multivu.com/players/English/7754651-sabra-campaign-unofficial-meal/
Unilever’s Stacie Bright, a veteran marketing and communications leader, will deliver the keynote presentation about how brands connect with audiences through content marketing. The conference will be held on April 17, 2013 at the Graduate Center of The City University of New York and is produced by Business Development Institute and PR Newswire.
“I am looking forward to the BDI Summit on April 17th, where I will share the unique Dove Men+Care approach to hyper-relevant yet relatable storytelling, and leveraging well-known sports notables to create content that connects with men on a surprisingly personal level.”
To view Multimedia News Release, go to http://www.multivu.com/mnr/60902-stacie-bright-unilever-keynote-bdi-pr-newswire-content-marketing-summit
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In the 2011/2012 vacation season, Riu Hotels & Resorts will open four new hotels in Mexico, Caribbean and Costa Rica and overhaul four more. Riu Hotels & Resorts is one of Apple Vacations’ most popular hotel chains. In 2011, 10 Riu Hotels in Mexico, the Caribbean and Costa Rica were awarded the Golden Apple Award for exceptional service, quality and value, as rated by Apple Vacations’ customers.
“Apple Vacations has had a long and successful partnership with Riu Hotels,” said Sandy Babin, Apple Vacations’ Vice President of Marketing. “Since 1998, Apple Vacationers have enjoyed Riu Resorts, referred their friends and returned time and again to experience Riu’s exceptional service and consistency.”
To view Multimedia News Release, go to http://www.multivu.com/players/English/55585-apple-vacations-riu-hotels-and-resorts
Today COBRA Golf made it official, golfing sensation, Rickie Fowler, will join their worldwide roster of professional golfers. COBRA Golf will supply Rickie with the latest golf clubs as well as Tour Staff Bags and a selection of accessories. Rickie, who signed with PUMA Golf in 2009, will now represent the full COBRA PUMA GOLF brand both on and off the course. Rickie will also be featured in upcoming marketing campaigns for both COBRA and PUMA Golf.
To view Multimedia News Release, go to http://www.multivu.com/mnr/54288-cobra-puma-golf-rickie-fowler-amp-driver-irons-it-s-go-time
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In celebration of General Mills’ commitment to removing artificial flavors and colors from artificial sources from all of its cereals, the company is rolling out a three-week open casting call to find one real rabbit to be featured as the honorary face of Trix. Pet bunnies from across the country could be the #RealTrixRabbit and appear on limited run boxes in the winner’s hometown.
From real rabbits to pets in bunny costumes, kids, parents and family members are invited to snap pictures or take videos of their furry friends– and upload them to the www.RealTrixRabbit.com. Applicants can also scope out the competition and follow the journey to find the Real Trix Rabbit by following #RealTrixRabbit on social media from October 19, 2015 to November 8, 2015.
While the iconic Trix Rabbit isn’t going anywhere, Trix is removing artificial flavors and colors from artificial sources. This means using ingredients like fruit and vegetable juices and spice extracts such as turmeric and annatto to achieve the fun red, yellow, orange and purple colors while delivering the same great taste that adults and children have always enjoyed.
“The search for the honorary Real Trix Rabbit is a family-friendly opportunity to share our excitement with cereal fans as we introduce the new Trix recipe this January,” said Lauren Pradhan, senior marketing manager for General Mills’ Cereal division. “We are excited for families to experience the new Trix recipe as well as the recipes for other cereals and see for themselves that every spoonful will still deliver the great taste, quality and fun that General Mills cereals have always brought to their cereal bowl.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7664051-real-trix-rabbit/
