Honey Bunches of Oats is launching a new 360-degree marketing campaign to encourage fans to rethink the classic cereal, which has two varieties – Honey Roasted and Almond – among the top 10 favorite cereals in America. The new “THIS. IS. EVERYTHING.™” campaign celebrates the multiplicity of the product, from the crispy flakes to the crunchy granola oat clusters and the sweet touch of honey, while emphasizing a bowl of Honey Bunches of Oats is greater than the sum of its parts. Multiple touchpoints are being utilized to bring the fully integrated campaign to life in order to engage consumers in person, online, offline and on multiple screens. Across all marketing levers, the work interweaves memes from social media and pop culture references to tell the brand story and allow consumers to play with and make the content their own.
The campaign kicks off with new commercial spots hitting airwaves in August. Two versions of the commercial were created specifically to engage both General and Hispanic audiences. The English-language spots mash-up iconic images with current pop culture memes to relay the timelessness and multi-sensorial experience of the cereal. The Spanish-language spots maintain the style and tone of these ads, but use images centered on cultural nostalgia and family. The ads will air across A+E Networks, Disney, NBCUniversal, Scripps Network Interactive, Turner, Viacom, and Univision Network, amongst others, in both :15 and :30 spots.
To view the multimedia release go to:
http://www.multivu.com/players/English/7906751-honey-bunches-of-oats/
Carnival Corporation & plc (NYSE/LSE: CCL; NYSE: CUK), the world’s largest leisure travel company, today announced an expansion of its O·C·E·A·N™ original content portfolio with the premiere of “Good Spirits™” on FYI™ beginning Thursday, February 16 at 6 p.m. ET and A&E® on February 20 at 2 p.m. ET.
“Good Spirits” joins pioneering cocktail chef Matthew Biancaniello as he sails the globe on the company’s world leading cruise lines in search of extraordinary everyday people, sharing the stories of spirits and collecting farm fresh, native ingredients to inspire one-of-a-kind cocktail creations.
The 30-minute, 10-episode series is the fourth originally produced program in Carnival Corporation’s growing portfolio of inspiring experiential content, following the debut of three TV series that currently air on major broadcast networks on Saturday mornings being viewed by millions each week.
To view the multimedia release go to:
http://www.multivu.com/players/English/8028351-carnival-a-e-networks-tv-series/
The
snow has just started falling again in New Zealand's Southern Alps so
we teamed up with a helicopter and online content creators Diaries
Downunder and heli-dropped them onto Isobel Glacier.Air New Zealand gives Australia daily access to the New Zealand ski fields, for more info visit www.airnz.com.au/ski
DHX Media, a key player internationally in the creation of content for families and children, announced today that Yo Gabba Gabba! will take the stage this Fall with Yo Gabba Gabba! LIVE! Music is Awesome!. The new live stage show marks the 5th anniversary of the live tour. Yo Gabba Gabba! LIVE! Music is Awesome! will be directed by Yo Gabba Gabba! creators Christian Jacobs (The Aquabats) and Scott Schultz (Majestic). DJ Lance Rock, (Lance Robertson, St. Louis native and founding member of psychedelic electronic pop band The Ray Makers), the colorful cast of Yo Gabba Gabba! characters, fan favorite Leslie Hall and beat boxing legend Biz Markie will return to the road together to perform for more than 200,000 enthusiastic fans on a 30–city tour that will begin on Tuesday, October 14 and will run through Sunday, December 7. The Yo Gabba Gabba! LIVE! Music is Awesome! tour is produced by S2BN Entertainment in association with DHX Media.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7314751-dhx-media-yo-gabba-gabba-live-music-is-awesome-tour-coming-to-30-cities-this-fall/
Subaru of America, Inc. and Nordica USA will team up to kickoff snowsports season with the XV Crosstrek Run. Two talented free skiers will journey from coast-to-coast hitting major mountain resorts and events along the way, while piloting the all-new Subaru 2013 XV Crosstrek. Digital content will give fans a look into the free skiers lives, their slope side skills, and the versatility and capability of the XV Crosstrek.
To view Multimedia News Release, go to http://www.multivu.com/players/English/59476-xv-crosstrek-run/
The TOEIC Program recently launched Why English Matters, a new content-based website that seeks to build awareness and share information about the important role that English-language proficiency plays in the global economy.
Why English Matters features a new video documentary series that explores the role of English through interviews with human resource managers and decision makers from leading global organizations. The site also features related research and news articles about the impact of effective English communication skills for the international workforce.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/7056051-ets-toeic-program-why-english-matters-website-documentary-series
Content Marketing World NYC – a unique one-day master class – will send you home with the strategy and the know-how you need to create exceptional content that will engage your audience and grow your business.
This roll-up-your-sleeves workshop is brought to you by the force behind Content Marketing World (a production of the Content Marketing Institute), in partnership with Target Marketing and Publishing Executive. Join us and you’ll find an intimate (and casual) setting where today’s content marketing thought-leaders will provide you with the tools you need in order to develop and deliver an effective content strategy.
To view Multimedia News Release, go to http://www.multivu.com/players/English/58748-content-marketing-world-nyc-2012/
Otsuka Pharmaceutical Co., Ltd. launched a newly designed English corporate website that was collaborated with an Amsterdam-based creative agency to reflect our philosophy: “Otsuka-people creating new products for better health worldwide”. With additional new content designed creatively, the new website adopts an innovative, personal design to attract people from around the world.
To view Multimedia News Release, go to http://www.multivu.com/mnr/62657-otsuka-pharmaceutical-new-global-website
www.Clicktecs.com The digital world has permeated every aspect of our daily lives, from the way we spend our time, to the way we spend our money. It has changed the way we communicate, and it has really changed the way we seek and receive information.
Businesses are recognizing this shift from offline media to online media, and realizing that in order to acquire leads, build targeted traffic and convert more customers in the new normal, they have to start measuring different metrics.
Some companies have started testing SEO, and others may be doing some Social Media. If you are publishing content, then you may unknowingly be doing content marketing. These three commonly used marketing tactics, when executed together on a consistent basis can produce some really great results and it is what smart marketers have figured out. Conveniently named \'Optimized Content Marketing\'.
What do I say in my videos? Creating great content for your videos is very easy. You know your business best! Create a video just like you would have a conversation with someone. Watch this video to see 3 important points to consider before you make your first video.
Share this video: http://www.youtube.com/watch?v=9uGQNHUPv9w
The law is constantly developing and Westlaw HK continuously evolves to meet the needs of Hong Kong’s legal profession. This video highlights Westlaw HK’s authoritative content and leading edge functionality that legal professionals in Hong Kong are choosing to use, helping them to achieve better results faster. http://blog.westlaw.com.hk
In this short video two members of the Westlaw HK team provide an overview of some of the services we can provide, from Westlaw HK (including extensive content from Westlaw UK), Westlaw International and Westlaw China; as well as an introduction to some of the professional support and training we can provide to help legal professionals achieve better results faster. More details at: http://blog.westlaw.com.hk/
