Wheat Thins, the snack known for its complex taste and satisfying crunch, today announced the launch of its new “Must. Have. Wheat Thins.” campaign with a new television ad debuting in the Super Bowl pre-game. The television spot, which airs between 5:30 p.m. EST and the start of the 6 p.m. broadcast on Sunday, Feb. 3, was inspired by Wheat Thins’ most passionate fans and depicts the intense relationship they have with the brand by showcasing a man so passionate about his Spicy Buffalo Wheat Thins he’ll do nearly anything to protect them from even the most unexpected intruders—even a yeti!
To view Multimedia News Release, go to http://www.multivu.com/mnr/60165-must-have-wheat-thins
WebMD Health Corp. (Nasdaq: WBMD), the leading source of health information, announced today its new WebMD Allergy app for the iPhone, an innovative new mobile resource that empowers consumers to take control of their allergies. It is the first free app to provide allergy sufferers with personalized location-based allergy condition forecasts in combination with WebMD’s trusted information and insights. WebMD Allergy is further personalized with optional mobile push notifications that warn when allergen levels are high, enabling app users to proactively manage their allergy conditions.
To view Multimedia News Release, go to http://www.multivu.com/mnr/60044-webmd-introduces-new-allergy-app-for-iphone
The National Automobile Dealers Association (NADA) and the Environmental Protection Agency (EPA) have partnered to help new-car dealers reduce their energy consumption through the Energy Star program.
As part of this effort, NADA and EPA are encouraging dealerships to complete a brief survey that will give the agency a benchmark to better compare the energy usage of dealerships across the country and allow certification of those dealerships that perform well. The survey (www.nada.org/energystar) asks dealers to share their yearly utility bills, square footage—inside and out—and different types of equipment used at the dealership.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53463-nada-launches-energy-ally-program-to-help-dealerships-reduce-energy-use
Kia Motors America (KMA) ignited the 2013 Chicago Auto Show when the all-new, ultra-hot Forte 5-door rolled on-stage today. The all-new Forte 5-door SX’s eye-catching European-inspired hatchback design is complimented by an all-new 1.6-liter gasoline direct-injected (GDI) turbocharged four-cylinder engine putting out 201 horsepower and 195 lb.-ft. of torque, making the all-new Forte 5-door SX the most powerful Forte from KMA to date. The Forte 5-door is expected to go on sale in the third quarter of 2013, and pricing will be announced closer to launch.
To view Multimedia News Release, go to http://www.multivu.com/mnr/59961-kia-motors-america-unveils-new-forte-5-door-at-2013-chicago-auto-show
Starting today, your smart phone can make you smarter about your health. Cigna is launching a new mobile app to help customers take better control of their health and health spending.
Throughout 2013 Cigna will release upgraded app capabilities, including accurate pricing and quality information on doctors and hospitals for more than 200 medical procedures according to the real-time status of the customer’s health plan and available health account funds.
To view Multimedia News Release, go to http://www.multivu.com/players/English/59191-cigna-mobile-app/
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“What we do” videos, also known as “explainer” videos, are a great way to share a simplified message with your target audience to demystify services and product offerings. Instead of “telling” you how to make one, we decided to create our own to illustrate how it works.
Together with our creative team and top notch producers, we huddled and tried to make our complex business easy to understand at a high level. Hopefully we succeeded, and also made you smile along the way.
To view Multimedia News Release, go to http://www.multivu.com/mnr/60471-prnewswire-and-multivu-release-new-what-we-do-explainer-video
Sir Richard Branson, Archbishop Desmond Tutu, John Paul DeJoria, Founder of Paul Mitchell, bestselling authors and speakers Jack Canfield, Gregg Braden and Barbara Marx Hubbard; three-time Nobel nominated Dr. Scilla Elworthy; philanthropist James Caan; former financial fund manager Alison Pothier; drug-addicted armed robber-turned-social entrepreneur Brett Moran; 12-year-old natural food advocate Birke Baehr and Harry Massey, Health technology inventor. What do all these visionaries have in common?
To view Multimedia News Release, go to http://www.multivu.com/mnr/58713-branson-choice-point-new-movie
There’s a new look coming for the nation’s largest electric utility.
Customers of Duke Energy will see a new logo beginning Monday, March 25 – with a complete changeout happening over the next few months.
Developed internally, the logo gives the company a new identity – coming on the heels of Duke Energy’s combination with Progress Energy in July 2012.
To view Multimedia News Release, go to http://www.multivu.com/mnr/60547-duke-energy-new-logo-to-symbolize-new-company
The Yankee Candle Company, Inc., the world’s largest manufacturer of premium scented candles, today announced the launch of its four new summer fragrances. Yankee Candle also launched its new limited edition Cool Pops collection, available while supplies last and featuring five new scents, scalloped lids and whimsical pop out labels. Inspired by the nostalgic appeal of playing in the backyard, going to summer camp, enjoying homemade ice cream, and being surrounded by sweet blooms, these fragrances will evoke warm memories of childhood summers. The new additions to Yankee Candle’s offerings are available for purchase immediately at more than 568 Yankee Candle retail stores, www.yankeecandle.com and select specialty retailers and gift shops.
To view Multimedia News Release, go to http://www.multivu.com/mnr/60970-yankee-candle-company-nostalgic-summer-moments-2013-fragrances
The Dodge brand is upping the ante in the fast-growing full-size sport-utility vehicle (SUV) and crossover segments by introducing the new 2014 Dodge Durango at the 2013 New York International Auto Show. This new SUV is built on the Dodge brand’s pillars of performance, style and innovation, delivering a new standard state-of-the-art class-exclusive eight-speed automatic transmission. That powertrain improves fuel economy up to 9 percent, the Chrysler Group’s award-winning. The 2014 Durango also features Uconnect Access easy-to-use touchscreen technologies and the Dodge brand’s signature racetrack LED tail lamps to driving enthusiasts in the market for a three-row family performance SUV.
To view Multimedia News Release, go to http://www.multivu.com/mnr/60823-new-2014-dodge-durango-ultimate-no-compromise-suv
B&O PLAY by BANG & OLUFSEN proudly announces the launch of two new headphones this July 2013. The headphones are significant as they combine quality craftsmanship with enduring materials and use the latest technology to make portable music sound better. BeoPlay H3 is a superior and comfortable in-ear headphone for people in action; and BeoPlay H6 is a super soft, flexible over-ear headphone. Both sets of headphones feature a sound performance that takes audio to another level.
To view Multimedia News Release, go to http://www.multivu.com/mnr/61342-bang-olufsen-new-beoplay-h3-and-h6-headphones
