Today, OREO – the world’s No. 1 cookie – launched the OREO Dunk Challenge, a global celebration of the brand’s iconic dunking ritual. The campaign kicks off in the U.S. and will roll out to more than 50 countries around the world as part of the OREO brand’s ongoing Wonderfilled movement. The OREO Dunk Challenge will feature a trio of high-profile dunkers, including International Recording Artist Christina Aguilera, Brazilian football star Neymar da Silva Santo, Jr. and Basketball Hall of Famer Shaquille “Shaq” O’Neal. Shaq and fans will do the first official dunks of the campaign today at the birthplace of the OREO cookie in New York City.
OREO cookies and milk have gone together for many years -- and not just because they are a delicious dunking duo. Dunking an OREO cookie in milk has always been a fun way to create a playful moment that reminds us how extraordinarily special it can be to feel and wonder like a kid.
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Toys“R”Us® today announced the launch of its annual nationwide fundraising campaign to benefit the Marine Toys for Tots Foundation. Now through Sunday, December 6, customers can spread holiday joy to some of the 15.5 million U.S. children living in poverty by donating new, unwrapped toys at any Toys“R”Us or Babies“R”Us® store across the country and online at http://www.Toysrus.com/ToysforTots. The company will also collect monetary donations in-store and online through Christmas Eve.
NBA Legend, philanthropist and entrepreneur, Shaquille O’Neal once again joins the company’s campaign as his alter ego Shaq-A-Claus, to encourage shoppers to donate to Toys for Tots. Throughout the campaign, Shaquille will also invite social media users to #PlayItForward, an initiative designed to further spread awareness of the millions of children living in poverty and to inspire families to donate to the cause.
“Making wishes come true around the holidays is especially important to me, as I know how much one toy and one act of kindness can matter. When I was a kid, I was given my very own Dr. J autographed basketball, inspiring me to believe I could grow up to be a basketball star,” said Shaquille O’Neal. “For years, I would shop for presents at Toys“R”Us and distribute them to underprivileged children on Christmas morning. Now, in partnership with Toys“R”Us and the Marine Toys for Tots Foundation, I’m making it my mission as Shaq-A-Claus to give back and spread holiday cheer to the millions of needy kids in the U.S. I encourage everyone to join me this year and remember – every toy counts!”
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Post Foods, LLC, announced the addition of two new talents to lead the friendly competition between Fruity Pebbles and Cocoa Pebbles to see which flavor has the most passionate fans. Basketball and celebrity superstar, Shaquille O’Neal, will lead Team Fruity, while American actress, dancer and singer, Bella Thorne, will head Team Cocoa.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7461151-post-pebbles-bella-thorne-shaq/
Celebrities from music, film, television, and sports are lending their star power to bring greater attention to the annual March for Babies, the March of Dimes premier fundraising event that takes place in 900 communities in all 50 states, the District of Columbia, and Puerto Rico this coming weekend.
March for Babies supports cutting-edge research and community-based programs that help moms have full-term, healthy babies. March for Babies has been held annually since 1970, and the event has raised a combined total of $2 billion to help all babies get a healthy start in life. The goal for this year's event is to raise more than $110 million.
To view Multimedia News Release, go to http://www.multivu.com/players/English/55801-march-of-dimes-march-for-babies