Yakult U.S.A. Inc. unveils its new "Love Your Insides." campaign for its signature probiotic drink, Yakult, which sells in major retailers primarily on the West Coast. It will kick off this week in 29 major designated marketing areas with a TV spot called "True Love" and will air in both English and Spanish. Both versions of the commercials are formatted as 30 and 15 second spots and will be supported by a mix of radio (Hispanic only), online, print collateral and redesign of yakultusa.com website. The campaign, which is the brainchild of El Segundo, CA-based Siltanen & Partners Agency (S&P), will introduce consumers to a lovable new brand icon in the form of a cuddly digestive system.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/yakult/45773/
LG Mobile Phones announced today that award-winning actress Jane Lynch is bringing her iconic humor and unique talent to the LG Text Ed program, a comprehensive educational campaign for parents that addresses teen mobile phone misuse, and provides parents with valuable resources so they can teach responsible phone use to their children. Lynch the newest member of the LG Text Ed council is featured in a series of comedic vignettes which can be viewed on www.LGTextEd.com. Lynch, a new mom herself, masterfully employs her artistic abilities and the result is a video series that is both humorous and thought-provoking.
Hunter, Autumn, and Summer live in separate homes, with different guardians and last names. What they share is a host of troubled feelings toward the mother they barely know. Told in three voices chronicling the family’s story, FALLOUT is the stunning conclusion to the trilogy begun by CRANK and GLASS. Learn more about this author here: http://www.ellenhopkins.com/
Learn more about this book here: http://tinyurl.com/y2wuxuw YA
National health initiative DRIVE4COPD today announced the launch of its new Ambassador Program, which gives fans the opportunity to join their favorite celebrity in a common cause: raising awareness of chronic obstructive pulmonary disease (COPD). The Ambassador Program marks the beginning of the Great American Screen Off, a nationwide push this fall to screen Americans for their risk of COPD at DRIVE4COPD.COM. Fans can now enter the DRIVE4COPD Celebrity Race Team’s ongoing competition to see who can screen the most people.
To view Multimedia News Release, go to http://www.multivu.com/players/English/46007-boehringer-ingelheim-great-american-screen-off/
Responding to consumer demand for products made with natural ingredients, Pepsi-Cola North America Beverages announced today that it was transforming Sierra Mist, its popular lemon-lime soda, into Sierra Mist Natural. A recent study by the Hartman Group confirmed the demand for natural, revealing that the majority of Americans say natural is an important driver of food and beverage choices they make for themselves and their families.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/sierramist/46243/
Premonition is the central theme of this action adventure trilogy of the Deer people tribe of 13,000 years ago. Involving narrow escapes from cataclysms such as descending comets, tsunami and tribal invasion by malicious, evil raiders. 2nd theme is bravery, love, friendship, honor, innovation, survival, leadership, courage. Learn more about this trilogy and author: http://www.cdshelton.com YA, Action Adventure
Modern day beat makers such as Printz Board, musical director of the Black Eyed Peas, and Adam "Adrock" Horovitz of the Beastie Boys want to be able to make music wherever inspiration strikes them. That means having software on their computer that provides a studio-in-a-box, with everything they need to create and record and finish a new song. Propellerhead Software, an innovative Swedish company, has created such a product. It's called Reason.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/propellerheadsoftware/44228/
Six Flags Magic Mountain, in celebration of 40 years of thrill ride innovation, today announced an unprecedented year of capital expansions with three new roller coaster experiences slated for the Valencia theme park in 2011. With these additions, Six Flags Magic Mountain regains the coveted Coaster Capital of the World crown - with a total of 18 roller coasters - more than any other theme park on the planet.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/sixflags/46421/
http://www.cufflinksbuy.com/
These are a great cufflinks for everyday use. Originally they were designed and sold under the Kenneth Cole Reaction brand, but lately there has been a lot of Chinese immitations/knock-off. The original Kenneth Cole Reaction cufflinks come in a brushed-metal/mat variation. The Chinese copies are often glossy/reflective but sometimes they can be in brushed-metal/mat style like the original Kenneth Cole Reaction cufflinks. Kenneth Cole also produced the belt with belt buckle of this design as well as a money clip. Matching cufflinks and the belt make a great coordinated combination.
Merillat brings kitchen innovation to life with the introduction of the new CoreGuard™ Sink Base. Now available, the CoreGuard™ Sink Base is a smart solution that will help keep cabinetry dry and clean for years to come. It’s just one example of the many smart solutions Merillat has developed for today’s kitchens.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/merillat/45822/
Making it easier for consumers to take a “green step” at home, Kimberly-Clark today announced the introduction of the first toilet paper in the U.S. without the cardboard tube for use at home – Scott Naturals Tube-Free bath tissue. This innovative product eliminates the cardboard tube that has been the central fixture of rolled toilet paper for more than 100 years – a simple step with major potential to eliminate millions of pounds of material from the waste stream. Scotts Naturals Tube-Free bath tissue is currently being tested exclusively at select Walmart and Sam’s Club stores in the northeast U.S.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/scottnaturals/46945/
The boisterous howls of discerning drinkers are echoing throughout pubs nationwide, from the concrete jungle of New York City to the sandy beaches of southern California and all points in between. The fervor is tied to the U.S. emergence of a tradition that has long been cherished in Newcastle, England: “Walking the Dog.”
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/newcastlebrown/47514/
