Johnnie Walker is excited to announce the official release of Johnnie Walker Black Label The Director’s Cut – a limited-edition whisky developed in collaboration with visionary Blade Runner 2049 director Denis Villeneuve and Johnnie Walker Master Blender Jim Beveridge. The new blend comes thirty-five years after Johnnie Walker Black Label appeared in the original Blade Runner film as an iconic whisky of the future.
The unique, custom blend and the futuristic bottle were created in partnership with Blade Runner 2049, opening in theaters October 6. Both showcase Johnnie Walker’s commitment to progress and Alcon Entertainment’s dedication to maintaining the legacy of the original sci-fi classic. Fans first saw a peek of the new bottle at Alcon Entertainment’s Blade Runner 2049 Experience presented by Johnnie Walker at San Diego Comic-Con. The bottle will also appear in the new film.
To view the multimedia release go to:
https://www.multivu.com/players/English/8174551-johnnie-walker-whisky-blade-runner-2049/
Four in ten New Yorkers report feeling unprepared for an emergency event such as a natural disaster, fire, power outage or act of terrorism. To raise awareness of preparedness tactics and encourage New Yorkers to plan ahead for disasters, the New York City Emergency Management Department, the Federal Emergency Management Agency (FEMA) and the Ad Council are releasing new public service announcements (PSAs) as part of the Ready New York campaign to conclude National Preparedness Month this September. The creative encourages families to take time to talk about making emergency plans, including what to do, where to go, and how to stay in touch during an emergency.
“We want all New Yorkers to know what to do to be prepared before a disaster strikes. We can help protect our families by thinking through the steps to take before, during and after an emergency. The new ads show how easy it is to make a plan, empowering New Yorkers to have a much-needed discussion about family preparedness,” shares Joseph J. Esposito, Commissioner of NYC Emergency Management.
To view the multimedia release go to:
https://www.multivu.com/players/English/8170351-ad-council-nyc-emergency-management-plan/
A new crash test program from the Insurance Institute for Highway Safety aims to ensure that manufacturers pay attention to the safety of front passengers as well as drivers.
The test was developed after it became clear that some manufacturers were giving short shrift to the right side of the vehicle when it comes to small overlap front crash protection. A good or acceptable passenger-side rating will be required to qualify for the Institute’s 2018 TOP SAFETY PICK+ award.
The first test group in the passenger-side small overlap front test program did better overall than vehicles IIHS previously evaluated for research. Ten out of 13 midsize cars tested earn a good rating, while one is acceptable and two earn a marginal rating.
In contrast with a group of 2014-16 model small SUVs tested for research, none of the 2017-18 midsize cars had a poor or marginal structural rating. Instead, the biggest problem in the new group was inconsistent airbag protection in five cars, which would put passengers’ heads at risk.
The nation’s rate of preterm birth—the largest contributor to infant death in the United States -- increased again in 2016, after nearly a decade of decline, earning the nation a “C” grade on the latest March of Dimes Premature Birth Report Card.
The rate of preterm birth rose in states across the country for a second year in a row. More than 380,000 babies are born preterm in the U.S. each year, facing a greater likelihood of death before their first birthday, lifelong disabilities or chronic health conditions. An additional 8,000 babies were born prematurely in 2016 due to the increase in the preterm birth rate between 2015 and 2016, the March of Dimes says.
To view the multimedia release go to:
https://www.multivu.com/players/English/8189251-march-of-dimes-premature-birth-report-card-2017/
Today Fetzer Vineyards, a pioneer in sustainable winegrowing, announces the release of Road to Regeneration: Corporate Consciousness Report, highlighting key milestones achieved through 2016 and plans for a Net Positive future. The release of Fetzer Vineyards’ first-ever sustainability report marks an important step in the company’s sustainability journey, particularly as the historic California vintner approaches its 50th year of Earth-friendly winegrowing in 2018. The release of Road to Regeneration also comes just days before the commencement of COP23, the 2017 United Nations’ Climate Change Conference in Bonn, Germany, where Fetzer Vineyards will receive a Momentum for Change award from the UN for its leadership in modeling sustainable practices for the wine industry. The recognition comes two years after Fetzer Vineyards presented on climate-smart winegrowing at COP21, the Paris Climate Talks, the only U.S. winery to do so.
To view the multimedia release go to:
https://www.multivu.com/players/English/8206351-fetzer-vineyards-road-to-regeneration-sustainability-report/
The brand invited three final candidates to travel the world with a suitcase full of whisky on an epic 10-day journey as part of The Greatest Job Interview in the World. Their journeys echoed the legendary trip undertaken in 1909 by Charles Grant Gordon, son-in-law of company founder William Grant.
If this is the interview, imagine what the job is like.
The opportunity captured imaginations all over the world, generating almost 5,000 applications from candidates in 103 countries. Hopefuls were initially narrowed down to 20 who were flown from 13 countries to attend ‘The Mixer’ event in Dufftown, Scotland, the brand’s spiritual home. After a series of challenges, three finalists – Amy, a PE teacher living in Madrid; Danny, a whisky barman from Edinburgh and Linda, a radio presenter from Johannesburg - were then each sent to three different worldwide destinations to ‘live the job’ for ten days.
To view the multimedia release go to:
https://www.multivu.com/players/uk/8224851-grants-whisky-greatest-job-result/
Between cooking, decorating, and the countless seasonal obligations, the holidays can be overwhelming. Expecting to entertain like a pro all on your own is downright crazy! The good news is there are many ways to make sure not only your guests but that you too have a good time at your next party.
On Wednesday, November 15th, professional chef and lifestyle expert, Maureen Petrosky, will share her secrets from how to prepare meals, both big and small, to how- to easily keep track of your guest list. With Maureen’s tips, you’ll be holiday-ready without the headache and have more time to spend enjoying the festivities with family and friends. After all, that IS what the holidays are all about.
Clayton, one of the largest home builders in America, has launched a social media and video campaign that highlights the importance of giving back to those in need.
The “Season of Giving” campaign shares stories from the experiences of Clayton team members giving back to their communities and fellow team members in need. Clayton’s 40 home building facilities and nearly 350 home centers across the nation are encouraged to share how they are giving back through their social media channels in hopes to inspire others. The campaign will run during the globally recognized, Giving Tuesday, which takes place the Tuesday after Black Friday on Nov. 28.
The storytelling campaign includes personal experiences from team members such as building a ramp for a team member’s wife, volunteering with a local school for autistic children and supporting a special needs football team.
To view the multimedia release go to:
https://www.multivu.com/players/English/8011658-clayton-season-of-giving/
Clayton home building group, a national home builder and Manufactured Housing Institute’s 2017 Manufacturer of the Year, today unveiled its newest home building facility in Athens, Texas designed to transform industry standards with focus on team member experience, sustainability and innovation.
After listening to the needs and wants of Clayton team members through an in-depth survey, the company analyzed how best to support their team members throughout the off-site construction process in their home building facilities. The response was a 160,000-plus square foot facility that has since surpassed those needs, which started with simply making team member jobs easier and more enjoyable.
To view the multimedia release go to:
https://www.multivu.com/players/English/8011657-clayton-home-building-facility-athens-texas/
Just 15 vehicles qualify for the TOP SAFETY PICK+ award from IIHS after the requirements were strengthened to include good-rated headlights and good or acceptable passenger-side protection in small overlap front crashes.
Another 47 vehicles earn the TOP SAFETY PICK award, which now requires acceptable or good headlights. In contrast, headlights weren’t factored in for 2017 TOP SAFETY PICK, and an acceptable headlight rating was enough to bump a 2017 award winner into "plus" territory.
The inclusion of a passenger-side crash test is a first for any IIHS award. The Institute developed the passenger-side small overlap front crash test after it became clear that some manufacturers weren't paying sufficient attention to the passenger side as they made improvements to achieve better performance in the driver-side small overlap front test.
GAC Motor, China’s fastest-growing automaker, has wowed the Fortune Global Forum 2017 (“the Forum”) as the official service car provider with 380 cars including the GA8 sedan, the GS8 SUV and the GM8 MPV. The vehicles have provided safe and reliable service for leaders of the 152 Fortune 500 companies who attended, in addition to more than 1,100 distinguished guests from around the world. During the Forum, 40 CEOs from Fortune 500 companies including McKinsey & Company, Aisin Seiki (China) Investment Co., Ltd. and iFLYTEK Co., Ltd visited GAC Motor’s factory in Panyu, Guangzhou to get a glimpse of China’s advanced smart manufacturing capability.
“We are proud to have had the chance to display our advanced smart manufacturing capabilities to some of the world’s top corporate leaders,” said Yu Jun, president of GAC Motor. “Being chosen as the official service car provider for the Forum is a recognition of GAC Motor’s accomplishments in openness and innovation; it further enhances our brand’s international influence. After years of development, the Chinese automotive industry is now capable of creating top auto brands, and we hope to build GAC Motor into a world-class Chinese brand.”
To view the multimedia release go to:
https://www.multivu.com/players/English/8241551-gac-motor-fortune-global-forum/
Hennessy, the world’s best-selling Cognac, continues to push boundaries in the spirit of its Never stop. Never settle. mantra with a new collaboration and limited-edition offering from Harlem hip hop artist and painter A$AP Ferg. Bringing together three of the artist’s passions: art, music and Cognac, this is Hennessy’s latest creative collaboration centered around the notion of pushing the limits of one’s potential. It is a value the Cognac producer has prioritized since inception more than 250 years ago, with eight generations of the Hennessy family and eight generations of the Fillioux family Master Blenders representing the endless pursuit of creating the perfect Cognac, year after year.
To view the multimedia release go to:
https://www.multivu.com/players/English/8256251-hennessy-asap-ferg-never-stop-settle/
