Avon Products, Inc. (NYSE: AVP) today announced the launch of Beauty for a Purpose, a new global brand statement focused on the company’s commitment to empowering Avon Representatives and women around the world through beauty and financial independence.
Beauty for a Purpose provides a framework for the company to champion three defining areas: Avon’s beauty products of demonstrable quality and value; Avon’s earning opportunity, which allows millions of women around the world to build self-reliance and a better life for themselves and their families; and the network effect of empowered women empowering others.
The new branding effort will be powered through ongoing multi-channel communications campaigns designed to tell the whole Avon story to consumers and Representatives. The campaigns will be supported through paid media, and will also leverage the company’s digital and print channels as story-telling platforms. Central to the strategy is the launch of a new brand publishing site, BeautyforaPurpose.com, which includes a digital gallery featuring Avon Representatives around the world who have uploaded their photos to social media using #BeautyforaPurpose.
To view the Multimedia News Release, go http://www.multivu.com/players/English/7546151-avon-beauty-for-a-purpose/
Mexican-American singer-songwriter Becky G and Puerto Rican singer-songwriter and musician Raquel Sofia are taking you for a ride at two of the summer’s biggest music festivals – Lollapalooza and Outside Lands.
Powered by the Toyota Corolla, these artists will share their journey through real-time social media content. The series, “Musica y Destinos con Toyota,” kicked-off on Friday, July 31 with Becky G (@iambeckyg) sharing her musical experience at Lollapalooza at Grant Park in Chicago. The iconic festival featured a diverse range of musical acts, including Paul McCartney, Sam Smith and Metallica.
During the three-day event, Becky G met with Gogol Bordello, a Gypsy-punk band known for their authentic energy and theatrical stage shows. Highlights from the meet and greet were shared via Facebook @ToyotaLatino and @BeckyG, and Twitter @iambeckyg. The artist also captured short videos of her adventure through her story on Snapchat, available to followers.
And the musical ride continues this weekend when Sofia joins Toyota for the Outside Lands Festival in San Francisco, Aug. 7-9. The three-day festival features performances by Billy Idol, Kendrick Lamar, Mumford & Sons, Axwell & Ingrosso, Twin Peaks and Clasixx, to name a few.
To view the multimedia release visit:
http://www.multivu.com/players/English/7583551-toyota-latino-lollapalooza/
This month, haircare and skincare brand Carol’s Daughter introduces the #BornandMade campaign, a new movement that encourages every girl to be who they were truly born and made to be. It celebrates the brand’s authentic story “Born in Brooklyn. Made With Love” as it honors the diverse community of strong women who have been a part of our family for more than 22 years. Now all women will have a powerful platform to showcase their individuality while inspiring others to be who they are—when there are so many voices telling them who they’re “supposed” to be.
“It’s important for girls to understand and recognize their power and the right way to use it. It’s imperative to remind them of who they are, and what they are…in the world. If I can help with that, then I’m getting up for a good reason every day,” said Lisa Price, founder of Carol’s Daughter.
To view the multimedia release go to:
http://www.multivu.com/players/English/7599051-carol-s-daughter-bornandmade-campaign/
To help officially launch Prostate Cancer Awareness Month, the Prostate Cancer Foundation (PCF) has released a new public service announcement featuring Emmy® Award-winning sports anchor and prostate cancer survivor, Brian Custer. This survivor story aims to raise awareness about the importance of prostate cancer screening among African-American men by delivering a simple message: Man Up and Get Checked.
“As men, we have this ego…we think we’re too macho to go to the doctor and undergo this type of check-up,” said Custer, who hosts Showtime Championship Boxing. “But the truth is: If you don’t get checked, you’re cheating your family out of having a husband or father around. And you’re cheating yourself out of life. I hope when people hear my story, they’re motivated to take action by saying: ‘I’m going to get checked, I’m going to make sure my dad or husband gets checked, too.’”
To view the multimedia release go to:
http://www.multivu.com/players/English/7598151-prostate-cancer-foundation-brian-custer/
For the second year running, Colgate® Optic White® is teaming up with the Country Music Association (CMA) to give fans an insider look at the glamour and excitement around “The 49th Annual CMA Awards” taking place on Wednesday, November 4. To help share that insider story, Colgate Optic White together with two of Country’s brightest stars, Jana Kramer and Cassadee Pope, will share how to look and feel your best whether on or off the red carpet. Starting today, stay in the know on all of the behind the scenes tips and tricks by following @OpticWhite, @CountryMusic, @KramerGirl and @CassadeePope on Twitter.
“When it comes to life’s big moments, the first step to feeling your best is a beautiful smile,” said Kramer. “You can always swap out your shoes or your dress, but your smile is what makes it memorable.”
Colgate Optic White will provide fans with behind the scenes access to Kramer and Pope on their road to the 2015 CMA Awards. Exclusive content and access opportunities include Periscope activations in the weeks leading up to the broadcast and a co-hosted live Twitter chat with Pope on Tuesday, Nov. 3 as well as other surprises. In addition, understanding the importance of social media and fan engagement, @OpticWhite will live-tweet from the red carpet and throughout the CMA Awards, engaging with fans on the brilliant smiles and styles of the night.
To view the multimedia release go to:
http://www.multivu.com/players/English/7566751-colgate-optic-white-cma-awards/
Tatsuo Miyajima, one of Japan’s most influential artists over the past two decades, debuted his work “HOTO” (2008) in the United States for the first time this week for an indefinite engagement at The Shops at Crystals in Las Vegas. The piece previously has been on display only in Japan and China.
Inspired by Buddhist scripture, HOTO – meaning “treasure pagoda” – refers to a story about a monumental bejeweled tower that emerges from the ground, floats midair and covers half the world, symbolizing the importance of every human life. According to Buddhist teachings, life cannot be described without such an impossible story because life is nothing but a miracle.
It was this scripture and the devastating events of September 11, 2001 that inspired Miyajima to create HOTO, which represents his belief that every life is important as well as his hope for inter-connectedness across the globe creating peace and community.
To view the multimedia release go to:
http://www.multivu.com/players/English/7632251-mgm-resorts-tatsuo-miyajima-hoto-art/
Today, BACARDÍ® rum unveils a fresh, new take on the brand with a 30-second TV spot, experiential House Party campaign and comprehensive digital, mobile and partnership strategy designed to connect with millennials on their terms, in their world, in their way. This is the first campaign launch since BACARDÍ revamped its advertising and marketing business four months ago and reflects the brand’s desire to dominate the category once again.
The TV spot, entitled “The Truck,” is an authentic take on a Millennial’s world, capturing the energy of their life. It features a group of friends letting nothing get in the way of hosting an amazing house party. Shot with a hand-held camera, the viewer is drawn in to feel like they are part of the story, experiencing the energy of this cross-country journey. It’s styled similar to a movie trailer, giving the audience a sneak peek into the brand world and house party occasion, then leaving you wanting to see and learn more. The ad represents the first work from BBDO and OMD, the new global creative agency partners for the Bacardi portfolio of brands.
The ad includes the tagline: “There’s Nothing in the Way,” a tribute to the brand’s history and irrepressible spirit, as well as a shout out to those who are busting through and overcoming obstacles in the real world.
To view the multimedia release go to:
http://www.multivu.com/players/English/7654851-bacardi-rum-creative-platform/
As sleaze oozes from the Pentagon,
banished Marine and Naval Academy alum Susanna Marcasi finds a web of
corruption and must take on a man to whom all are beholden, Defense
Secretary Manfred Stahl. Can she bring down the cloistered power
brokers deep within the military’s superstructure and survive? Blood
Stripe: The Susanna Marcasi Chronicles. Find out more at:
http://www.GinaMariaDiNicolo.com or on Amazon at:
http://j.mp/Blood-Stripe Cincinnati City Beat and
Amazon reviewer John Kelly says “Like a literary version of ‘A Few Good
Men (and Women)’ on steroids, Gina Maria DiNicolo rips into your
emotional core like a ‘kill shot’ from page one and never lets up for
322 pages. This book, not for the weak of heart, tells the story of
strength, courage and no mercy in the most elite units of the U.S.
Armed Forces.” Baltimore native Gina Maria DiNicolo graduated
from the U.S. Naval Academy with a degree in history and an attraction
to the unconventional. She accepted a commission in the U.S. Marine
Corps where she worked in aviation, recruiting, history, and public
affairs. As a fulltime author and historian, in addition to her two
books, DiNicolo has written scores of articles for the Military Officer
Magazine and other publications. After publishing Blood Stripe, she
sought to get her historian game on and accepted a one-year, work/study
assignment as a senior editor for the U.S. Army Center of Military
History in Washington, D.C., producing studies on military operations
in Iraq and Afghanistan. She is a dancer specializing in Argentine
Tango. For a review copy of Blood Stripe: The Susanna
Marcasi Chronicles or to arrange an interview with Gina Maria
DiNicolo contact Scott Lorenz of Westwind Communications Book
Marketing http://www.book-marketing-expert.com/ or by phone
734-667-2090.
Florida residents previewed Honey Nut Cheerios' one-of-a-kind living billboard, just outside of Orlando, to celebrate the classic cereal’s key ingredient –real honey. Much more than just a billboard installation, the three-story free-standing structure was home to more than 100,000 honeybees. The honey produced from the working hives was used to spell out “Made with Real Honey” on the exterior of the installation. The local Florida honey was used to produce a limited number of exclusive boxes of Honey Nut Cheerios.
Constructed in the farm fields at Diamond P Farm and Ranch, the honey-bees used in the creation of the billboard were supplied in partnership with Brent Dickson and his family, who are local Orlando bee-keepers. True to standards, most of the beekeepers who make the honey for Honey Nut Cheerios run family businesses and depend on their bees to make a living.
“Honey is more than just an ingredient – it’s the flavor at the heart of Honey Nut Cheerios. And that’s why we thought there was no better way to explain just how real the honey is that goes into Honey Nut Cheerios than by physically showing it,” said Jared Pippin, senior associate marketing manager at General Mills. “We wanted to honor the honeybees and show our support for the dedicated beekeepers who love honey just as much as we do.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7672051-honey-nut-cheerios-bee-to-bowl/
“Want to enjoy life,” “like to learn things,” “look for adventures and like to take risks” – these traits tell the story of how Americans perceive entrepreneurs, as revealed in the 2015 Amway Global Entrepreneurship Report (AGER).
It’s an optimism that permeates the research again this year, with 86 percent of Americans expressing positive attitudes toward entrepreneurship, up a remarkable 24 percent from 2014 and a resounding 11 percent more than the 2015 global average (75 percent). Echoed by their strong desire for “independence from an employer” and “self-fulfillment, possibility to realize own ideas,” at 75 percent and 72 percent respectively, this positivity is indicative of the country’s thriving entrepreneurial spirit.
“The attitude toward entrepreneurship is not only remarkably high but significantly increased from last year when fewer than two-thirds of respondents reported a positive attitude,” notes Dr. David B. Audretsch, professor and director of the Institute for Development Strategies at the Indiana University School of Public and Environmental Affairs. “What’s more, the secondary importance of financial compensation contradicts the most prevalent stereotypes and myths about why people choose entrepreneurship.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7402451-amway-ager-spirit-index/
AARP is announcing the winners of a unique contest that encourages filmmakers to tell the story of family caregiving through short films. The competition was launched as part of Ad Council and AARP’s National Caregiver Awareness Campaign to help reveal the hard work and dedication of the nation’s 40 million family caregivers. These stories focus on three family caregiving themes: The Changing Face of Caregiving, Roles Change, and Random Acts of Kindness for Caregivers. The winners share a $25,000 prize and the opportunity for their work to be featured on AARP and Ad Council web and social platforms.
“These three minute or shorter films really open up the world of family caregiving helping people to better understand the intense challenges as well as the deep personal rewards of caring for a loved one,” said Amy Goyer, AARP family and caregiving expert and author of the new award-winning book Juggling Life, Work, and Caregiving. “But more importantly, the stories show how much love is present in family caregiving, whether it comes from a family member, friend or even a stranger.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7607231-aarp-caregivers/
Imagine looking outside your home window and seeing a group of deer partying in your swimming pool or, in a twist on the Goldilocks children’s story, you found a bear has broken into your home and has been tasting the food left in your refrigerator? Scenarios similar to this are the basis of a new ad campaign launched by Farmers Insurance®, one of the nation’s largest insurer groups. The company’s new, We Know From Experience, advertising campaign kicks off today with two television spots and a new interactive website that humorously convey to consumers that Farmers, over its 87 year history, has helped customers recover from some of the most unique --- yet very real --- claims.
“The amazingly unlikely events we’ll be featuring in our new campaign are based on real claims experienced by our customers,” said Mike Linton, chief marketing officer for Farmers Insurance. “Through this new campaign we hope consumers realize that we know a thing or two about insurance and that our agents are ready to help consumers understand coverage options so consumers can select the coverages they want.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7585551-farmers-insurance-we-know-from-experience/
