The Advertising Council joined today with the USDA Forest Service and the National Association of State Foresters (NASF) to launch a new series of public service advertisements (PSAs) and an educational DVD for elementary school students designed to provide critical information to Americans about wildfire prevention. The PSAs and DVD are being distributed prior to the July 4th holiday, a time when many people go camping, have outdoor BBQs and light fireworks.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/adcouncil/44925/
PepsiCo (NYSE: PEP) today announced the Dream Machine Summer Recycling Challenge, a national call-to-action asking Americans to commit to recycle every can and bottle at summertime cookouts, starting with Independence Day. The more Americans recycle in Dream Machines, the more support PepsiCo will provide to the Entrepreneurship Bootcamp for Veterans with Disabilities (EBV), a national program offering free, experiential training in entrepreneurship and small business management to post-9/11 veterans with disabilities.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/dreammachine/44952/
This July 4, America’s national Independence Day celebration will mark 30 spectacular years on air. The multi-award winning A CAPITOL FOURTH, broadcast live from the West Lawn of the United States Capitol, will kick off the country’s 234th birthday with a musical extravaganza like no other, topped off by the most dazzling display of fireworks anywhere in the nation!
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/capitalconcerts/43265/
In an effort to encourage children to spend more time outdoors and re-connect with nature, the USDA Forest Service and the Ad Council are joining DreamWorks Animation SKG, Inc. today to launch a new series of public service advertisements (PSAs) featuring characters from DreamWorks Animation's beloved Shrek films. Hank Kashdan, Associate Chief of the Forest Service, will unveil the PSAs on June 11 at the Denver Museum of Nature and Science in coordination with National Get Outdoors Day (June 12). The ads will be distributed to media outlets nationwide this week.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/adcouncil/44398/
Choosing the right tires and properly maintaining them are effective ways to enhance your vehicle’s performance and improve road safety. This week is National Tire Safety Week and leading tire manufacturer Michelin is reminding consumers of the benefits of choosing the right tires and of simple, cost-effective ways to contribute to tire safety. After all – your tires are the only part of your car in contact with the road.
For more information, go to http://multivu.prnewswire.com/player/44463-michelin-tire-safety-week/
With summer just around the corner, the Recreational Boating & Fishing Foundation (RBFF) is encouraging kids and families to get outside during National Fishing and Boating Week, June 5 – 13. To help plan the perfect day on the water, outdoor enthusiasts can visit TakeMeFishing.org to find local events, search for free fishing days and learn about the impact boaters and anglers have on the environment. And, with kids spending more and more time indoors, now is the perfect time to introduce them to nature.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/nationalfishingandboatingweek/43979/
The hopes of thousands of families are carried every day and seen by millions through a partnership that celebrates its 25th anniversary today.
Valassis, the National Center for Missing & Exploited Children (NCMEC) and the U.S. Postal Service have been working to reunite missing children with their families through the “Have You Seen Me?®” program and the power of the U.S. mail since 1985.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/usps/44014/
The 2010 GMAC Insurance National Drivers Test released today found that nearly 1 in 5 licensed drivers – roughly 38 million Americans – would not pass a written drivers test exam if taken today. Kansas drivers ranked first in the nation (82.3 percent average score); New York drivers ranked last (70 percent average score). Full results can be found at www.gmacinsurance.com.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/gmac/44137/
To mark World MS Day, today the National Multiple Sclerosis Society announced the culmination of the We Keep Moving journey, a 10-week reality road trip across America to chronicle the extraordinary lives of people living with multiple sclerosis (MS) told by a documentary crew who have MS themselves. The Society initiated this campaign to capture unique personal stories of perseverance and triumph with the goal of uniting millions of people affected by MS and inspiring the general public with stories about people who might not ordinarily appear on their daily radar screens.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/wekeepmoving/43743/
Felicity Huffman, star of ABC's Desperate Housewives, has been named 2010 ambassador for Lee National Denim Day, one of the country's largest single-day fundraisers for breast cancer, benefiting the Women's Cancer Programs of the Entertainment Industry Foundation (EIF).
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/denimday/44113/
The Advertising Council, in partnership with NeighborWorks® America, announced today the launch of new national public service advertisements (PSA) designed to educate homeowners about where they can turn for help if they are at risk of foreclosure. The campaign encourages distressed homeowners to call the Homeowner’s HOPE Hotline, a free resource that helps homeowners facing foreclosure move closer to finding a resolution.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/adcouncil/44044/
As any do-it-yourselfer knows, a good home improvement project has both style and substance, adding functionality with aesthetic appeal. For people with rheumatoid arthritis (RA) who may face difficulties around the house, adaptable options around the home are particularly important. To celebrate National Arthritis Awareness Month, Abbott is highlighting an interactive “RA Home Makeover” tool on ra.com (Living with RA section) that gives people home makeover tips to help make living with RA easier.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/ra/43757/
