Hands-free technologies might make it easier for motorists to text, talk on the phone, or even use Facebook while they drive, but new findings from the AAA Foundation for Traffic Safety show dangerous mental distractions exist even when drivers keep their hands on the wheel and their eyes on the road. The research found that as mental workload and distractions increase reaction time slows, brain function is compromised, drivers scan the road less and miss visual cues, potentially resulting in drivers not seeing items right in front of them including stop signs and pedestrians. This is the most comprehensive study of its kind to look at the mental distraction of drivers and arms AAA with evidence to appeal to the public to not use these voice-to-text features while their vehicle is in motion.
To view Multimedia News Release, go to http://www.multivu.com/mnr/60391-aaa-research-voice-activated-in-car-tech-undermines-driver-attention
Valvoline, the manufacturer of NextGen™ recycled motor oil, made with 50% re-refined oil, today launched the NextGen Stunt Amplifier. The Valvoline team, working in partnership with Roush Fenway Racing and its NASCAR Nationwide Series driver, Travis Pastrana, will show fans just how exciting recycling can be.
To view Multimedia News Release, go to http://www.multivu.com/mnr/61759-valvoline-nextgen-stunt-amplifier-travis-pastrana-roush-fenway-racing
Today, Jaguar announced the details of the global advertising and marketing campaign “Your Turn” to support the launch of its definitive sports car – the all-new F-TYPE. As Jaguar’s first new true sports car model in 50 years, the 2014 F-TYPE represents a return to the company’s heartland: a two-seater, convertible sports car focused on performance, agility and driver connection.
“We have built on Jaguar’s sports car heritage which stretches over 75 years, and in the F-TYPE we have reignited the flame,” said Adrian Hallmark, Global Brand Director of Jaguar. “The Jaguar F-TYPE sports car – not designed to be like anyone else’s sports car – is ultra-precise, powerful, sensual and most of all it feels alive. The campaign perfectly embodies all Jaguar’s values.”
To view Multimedia News Release, go to http://www.multivu.com/mnr/48355-all-new-2014-jaguar-f-type-your-turn-campaign-great-expectations-video
INRIX, a leading international provider of traffic information and driver services, today released its sixth Traffic Scorecard Annual Report, which revealed that traffic congestion is back on the rise in 2013 after two consecutive years of declines. In the first three months of this year, traffic congestion is up 4 percent compared to 2012. This suggests that after a tumultuous economic year in 2012, the economy is back on the mend bringing increased traffic congestion.
The uptick in traffic congestion in 2013 follows a 22 percent decrease in 2012. The “stop n go” nature of the results indicate an overall economic climate that has not yet returned to pre-recession levels in many areas, including total jobs and unemployment rates.
To view Multimedia News Release, go to http://www.multivu.com/mnr/61109-inrix-traffic-scorecard-reports-u-s-congestion-on-the-rise
The tyre placard provides crucial information for the safety and performance of your vehicle. Look for the tyre placard on the driver’s door pillar, in the glove box or under the front bonnet. Vehicle manufacturers are required by law to provide this information. If you follow it this will prolong the life of your tyres and also prevent other related issues such as wheel alignment problems. The three key pieces of information the tyre placard provides are: tyre size for your vehicle as recommended by the manufacturer, maximum vehicle load and optimum tyre pressure. Remember that tyre pressure is best measured when tyres are cold and you need to ensure the gauge you use is accurate. If you have trouble finding the tyre placard in your car, bring it in to a Tyrepower store and one of our friendly team will assist you. You can check it here www.tyrepower.com.au
Do you know a professional truck driver who has performed a heroic deed while on the road? The Goodyear Tire & Rubber Company wants to hear the story!
Goodyear is now accepting nominations for its 2012 North America Highway Hero Award through Jan. 31, 2013 at www.goodyeartrucktires.com. The prestigious award honors truck drivers who put themselves in harm’s way to help other people. The winner will receive a $5,000 cash award, a custom Goodyear Highway Hero ring, and other prizes. The person who nominates the winning Highway Hero will receive a $1,000 cash award.
To view Multimedia News Release, go to http://www.multivu.com/mnr/57857-goodyear-accepting-nominations-for-30th-highway-hero-award
Black & Decker®, a division of Stanley Black & Decker, Inc. (NYSE: SWK), launches the new MATRIX™ Quick Connect System™ tool — an innovative modular tool system built around three different base power units and changeable attachments to drill, cut, sand, and more. The patented MATRIX modular tool system offers performance and value in a simple and practical way for power tool users to grow their toolbox at their own pace. With this system, users can access some of the industry’s most popular types of tools which were traditionally limited to professionals while offering savings up to 42% versus purchasing bare tools separately.¹
To view Multimedia News Release, go to http://www.multivu.com/mnr/57535-black-and-decker-multi-head-matrix-quick-connect-tool-system
¹ – based on MSRP.
