An international and bilingual conference designed and organized by Christophe Ginisty will take place in Paris on Friday, January 16th 2015 around the umbrella theme "The brand and the territory": a fascinating dive into territories' reputation and some fascinating strategies of brands that link their reputation to one geography.
Created in January 2013 in partnership with the International Public Relations Association (IPRA), the ReputationWar International Conference has become one of the main events on reputation management at the digital age.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7411151-reputation-war-conference/
Change within the PR industry continued to accelerate in 2014 as more brands recognized their own power as publishers. In response to the growing demand for compelling content, PR Newswire’s clients rose to the challenge through narrative storytelling, use of rich visuals and an intelligent mix of distribution channels to amplify their messages.
On average, over 1,000 stories cross the wires in North America each day. With time remaining in 2014, PR Newswire’s editorial teams have already made over 40,000 editorial catches year to date - providing an additional layer of editorial review for your news. Helping clients achieve their strategic communications goals is the most rewarding and fulfilling aspect of what we do at PR Newswire, and our holiday video showcases some of our staff’s 2014 highlights.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7393051-happy-holidays-from-pr-newswire-2014/
For the first time ever in the UK, a gluten-free breakfast cereal will sit alongside other well-known brands in the mainstream cereal aisle, marking a breakthrough in the availability of gluten-free cereal products.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/72762533-nestle-gluten-free-cereal-launch/
For the first time ever in the UK, a gluten-free breakfast cereal will sit alongside other well-known brands in the mainstream cereal aisle, marking a breakthrough in the availability of gluten-free cereal products.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/72762533-nestle-gluten-free-cereal-launch/
J.Crew brands has announced their continued participation in a fall denim drive in partnership with Cotton Incorporated’s Blue Jeans Go Green™ denim recycling program in J.Crew and Madewell retail stores. The drive first kicked off in 74 Madewell stores on August 12, while J.Crew's 269 participating stores started the program on August 21. Both brands have decided to extend their participation in the denim drive - J.Crew will host until December 31, 2014 and Madewell will host until January 31, 2015.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7209531-cotton-incorporated-blue-jeans-go-green-denim-recycling-program/
The National Restaurant Association’s groundbreaking Kids LiveWell program is celebrating its three-year anniversary this July, the association announced today. The voluntary program, which provides a growing selection of healthful children’s menu choices, has grown from 19 to 150 participating restaurant brands, representing more than 42,000 locations nationwide. The initiative includes quickservice and tableservice concepts among national companies, regional chains and independent restaurants, as well as theme parks, resorts and museums.
To view the multimedia assets associated with this release, please click: http://www.multivu.com/players/English/7256851-national-restaurant-association-kids-live-well-initiative-third-anniversary/
With a background in fashion design and
styling, Micah moved into blogging, collaborating with a number of high
profile brands whilst documenting her own unique style on
http://MicahGianneli.com.For your chance to WIN 1 of 1000 FITme Stick Foundations, watch the video and head to: http://Maybelline.com.au/FITmeMicah wears the Maybelline FITme range in #310.
TOURNEAU, the world's leading retailer of luxury timepieces for more than a century, will spring time forward this weekend in accordance with Daylight Saving Time, which takes place at 2 a.m., Sunday, March 9. At TOURNEAU, the arduous task of updating the extensive watch inventory at more than 30 stores nationwide, will begin Friday morning when close to 1,000 TOURNEAU watch professionals will change more than 100,000 timepieces from the 100 brands carried throughout the retailer.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/65798-tourneau-watch-retailer-springs-forward-for-daylight-savings-time
The 2014 model-year vehicles and brands (in both non-luxury and luxury categories) with the lowest projected ownership costs were announced today by Kelley Blue Book www.kbb.com, the leading provider of new and used car information. These awards are based on Kelley Blue Book’s 5-Year Cost to Own data for new cars for the initial five-year ownership period.
While depreciation (or loss of value) and fuel costs may be the greatest expense incurred in owning a vehicle, there are other factors that can have a significant impact on a consumer’s pocketbook. Available on Kelley Blue Book’s KBB.com, 5-Year Cost to Own information takes into consideration depreciation, expected fuel costs, finance and insurance fees, maintenance and repair costs, and state fees for new models.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/65344-kelley-blue-book-kbb-announces-2014-5-cost-to-own-award-winners
Marking winter solstice, the longest night of the year, SC Johnson relit its Frank Lloyd Wright-designed Research Tower, which will soon open for public tours for the first time in its history. The historic tower, open from 1950 to 1982, served as the creative inspiration and birthplace for the company’s leading brands and products including Raid®, Glade®, OFF!® and Pledge®.
To view Multimedia News Release, go to http://www.multivu.com/mnr/64677-sc-johnson-illuminates-historic-frank-lloyd-wright-research-tower
Quaker State®, one of the industry’s most innovative motor oil brands, announced today its recognition of the next recipient in the Quaker State Cash Back Program. Terry Link of Killam, Alberta, Canada recently hit the 400,000 kilometer mark in her 2003 GMC Yukon XL while choosing Quaker State motor oil at each of her vehicle’s manufacturer-recommended service intervals.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/64876-quaker-state-cash-back-canada-warranty-loyalty
Market-leading food company Engro Foods in Pakistan recently relaunched its flagship milk brand Olper’s in Ecolean’s lightweight packaging. The unique shape and large printing surface of Ecolean’s 250 ml Aseptic package will make Olper’s brand stand out on store shelves in a category dominated by traditional carton packaging.
Earlier this year, market leader Engro Foods rebranded Olper’s to further differentiate it from other brands in conventional packaging. Ecolean’s lightweight package offers easy tear-off, pouring and handling, making the new Olper’s 250 ml an obvious choice for all modern consumers. Furthermore, the package can be used in microwave ovens, which is perfect in a country with a strong tea drinking tradition.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/64162-olpers-milk-launched-in-ecolean-package
