The Pharmaceutical Research and Manufacturers of America (PhRMA) today released new advertising as part of its “From Hope to Cures” campaign, highlighting the stories of rare blood and lung cancer survivors.
The newest video in the collection features Matt, who was diagnosed nearly seven years ago with advanced non-small cell lung cancer. When he was diagnosed, he was given a slim chance of living up to five years. However, today Matt continues to lead an active life due to recent advancements in targeted gene therapies and innovations in cancer medicines.
The latest print and digital ads feature Jamie, a vibrant woman diagnosed 15 years ago with chronic myelogenous leukemia (CML). Watching her son grow up was a primary focus for her, and she’s been able to continue to do that and so much more. Thanks to advancements in CML treatments, today she maintains her sense of humor and imparts an infectious joy on those who meet her.
Earlier this year, the first collection of digital and print ads was released featuring Rhys, a five-year-old living with type 1 diabetes and celiac disease. Unveiled alongside the advertising was a video, titled “We’re Fighting Back,” which features both Rhys and Jamie, as well as Jen, a researcher who wakes up every day working to find new treatments and cures for patients.
To view the multimedia release go to:
http://www.multivu.com/players/English/7738431-phrma-from-hope-to-cures/
The Celiac Disease Center at Columbia University, the premier center for celiac disease research and treatment, unveiled the I Didn’t Know video campaign, offering an inside look at the serious impact of celiac disease on patients at the 13th Anniversary gala on November 13th in New York City. The series chronicles the lives of several patients experiencing a wide range of debilitating symptoms associated with undiagnosed celiac disease, including an inability to walk, developmental delays, multiple miscarriages and infertility.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7322351-celiac-disease-center-at-columbia-university-public-service-announcements-and-gala/
For the first time ever in the UK, a gluten-free breakfast cereal will sit alongside other well-known brands in the mainstream cereal aisle, marking a breakthrough in the availability of gluten-free cereal products.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/72762533-nestle-gluten-free-cereal-launch/
For the first time ever in the UK, a gluten-free breakfast cereal will sit alongside other well-known brands in the mainstream cereal aisle, marking a breakthrough in the availability of gluten-free cereal products.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/72762533-nestle-gluten-free-cereal-launch/
The View’s Elisabeth Hasselbeck hosted the ninth-annual More Magazine/Fitness Magazine Women’s Half-Marathon in Central Park on Sunday, April 15. More than 7,200 women participated in the race—the largest women’s-only half-marathon in the country—established by More and Fitness magazines, in partnership with New York Road Runners. Hasselbeck participated in the race for the second straight year, besting her 2011 time by more than four minutes and finishing in 1:40:05. She ran in support of Team NoGii to raise money for Celiac Disease research, as well as Team Red, White and Blue, to support America’s war veterans.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55061-more-fitness-magazine-womens-half-marathon-ny-elisabeth-hasselbeck
The View’s Elisabeth Hasselbeck hosted the eighth-annual More Magazine | Fitness Magazine Women’s Half-Marathon in Central Park on April 3rd. More and Fitness magazines in partnership with New York Road Runners, welcomed nearly 10,000 runners for the biggest women’s-only half marathon in the country. Hasselbeck also participated in the race, running her first half marathon with her own Team Nogii to raise money for Celiac Disease research, an autoimmune disease from which she suffers. Hasselbeck finished with a time of 1:44:32.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/more-fitnessmagazine/48499/
