Today, Zippo celebrated manufacturing excellence with the production of its 500 Millionth windproof pocket lighter. A historic milestone for the renowned Pennsylvania company, the celebration was made even more meaningful as it also fell on the birthday of the company’s late founder, George G. Blaisdell. George Duke, Blaisdell’s grandson and current Zippo owner and chairman of the board, presented the 500 Millionth lighter to employees at an exclusive ceremony and placed it in a new exhibit at the company’s museum, where it joined other historical lighters, including the first Zippo lighter ever made.
To view Multimedia News Release, go to http://www.multivu.com/mnr/54743-zippo-celebrates-production-of-its-500-million-th-windproof-pocket-lighter
Orexigen® Therapeutics, Inc. (Nasdaq: OREX) today announced that the Light Study, a long-term research study of Contrave® (naltrexone SR/bupropion SR), a new, investigational drug being evaluated for weight loss, has begun enrolling patients at clinical sites throughout the United States. The Light Study is designed to assess the cardiovascular health outcomes of Contrave.
Nearly 93 million Americans are affected by obesity, and that number is predicted to increase to 120 million Americans within the next five years. More than one-third of adults in the United States are affected by obesity. Obesity increases the risk of heart disease, type 2 diabetes, some types of cancer, sleep apnea, and a variety of other conditions. Medical research suggests that losing just five percent of your body weight can significantly improve your health and reduce the risk of complications from type 2 diabetes and heart disease.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56480-lightstudy
One year after an innovative building retrofit project, the Empire State Building is ahead of plan and has exceeded its year one energy-efficiency guarantee by five percent, saving $2.4 million and establishing a commercial real estate model for reducing costs, maximizing return on investment, increasing real estate value, and protecting the environment.
“First and foremost, making the Empire State Building energy efficient was a sound business decision that saved us millions of dollars in the first year,” said Anthony Malkin of the Empire State Building Company. “We have a proven model that shows building owners and operators how to cut costs and improve the value of their buildings by integrating energy efficiency into building upgrades.”
To view Multimedia News Release, go to http://www.multivu.com/players/English/55313-johnson-controls-empire-state-building-efficiency/
The latest phase of Tourism Australia’s global marketing campaign, There’s nothing like Australia, has been launched today in China – Australia’s fastest growing and most valuable overseas tourism market.
In addition to a new broadcast ad and print executions the campaign boasts a strong digital and social media focus, and will leverage the advocacy of Tourism Australia’s three million Facebook fans. Other elements include a new, interactive tablet app and hub on www.australia.com, to take customers further into the stories played out in the ad and provide more information on the locations.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56340-tourism-australia-global-marketing-campaign-there-s-nothing-like-australia
NESTLÉ JUICY JUICE, Feeding America® and celebrity mom and anti-hunger advocate Samantha Harris celebrated the kickoff of the JUICY JUICE Fruit for All Project at the Los Angeles Regional Food Bank on May 31, 2012. The program is designed to help alleviate summertime childhood hunger by delivering up to 35 million pieces of fresh fruit to children and families at risk of hunger nationwide. Today through August 31, one piece of fruit will be provided to hungry kids and their families each time JUICY JUICE is purchased*.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56081-nestle-juicy-juice-feeding-america-samantha-harris-childhood-hunger
*Donation promotion runs from June 1, 2012 to August 31, 2012 and includes all JUICY JUICE® retail pack sizes. Excludes any JUICYJUICE® product sold at foodservice outlets. During the promotion period, Nestlé shall donate to Feeding America the funds needed to deliver up to 35,000,000 pieces of fruit based on in-store sales and completion of online challenges at FruitForAllProject.com. Maximum donation is $420,000.
The National Bone Health Alliance (NBHA), a public-private partnership with 42 member organizations, is urging a simple solution to a big problem: if it’s 50+ fracture, request a test. This is the call-to-action for the NBHA’s new public and healthcare professional education campaign – 2Million2Many (www.2Million2Many.org).
The campaign reflects the two million bone breaks that occur in the U.S. each year that are caused by osteoporosis and urges the public and healthcare professionals alike to take action and request a test for osteoporosis when someone age 50 or older breaks a bone. Despite the fact that 50 percent of osteoporosis-related repeat fractures can be prevented with existing treatments, only two in 10 initial bone breaks get a follow-up test or treatment for osteoporosis.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56192-national-bone-health-alliance-nbha-prevent-osteoporosis-2million2many
Toastmasters International, the world’s largest non-profit organization dedicated to teaching public speaking and leadership skills, is launching a video series of time-tested tips for improving communication. The first two videos to debut are basic public speaking and job interview tips.
“Every day a quarter of a million people attend Toastmasters meetings, seeking to become more confident speakers and leaders. These videos give anyone, not only members, access to Toastmasters time-tested tips they can use immediately,” says Toastmasters International President Michael Notaro.
To view Multimedia News Release, go to http://www.multivu.com/mnr/49430-toasmasters-communication-challenges-time-tested-tips-public-speaking
On the eve of his 16th birthday, Greyson McCluskey from Indian Trail, North Carolina was named the national winner of Wouldn’t It Be Cool If…, a campaign jointly presented by Time Warner Cable’s philanthropic science, technology, engineering and math (STEM) initiative, Connect a Million Minds, and i.am FIRST, founded by artist, entertainer and entrepreneur will.i.am. The campaign challenged youth ages 10 – 15 to dream up the coolest idea to make their life, community or the world more awesome, and then to think about how science and math could help bring those ideas to life. Greyson McCluskey, an honor student and aspiring architect, developed his Baby Safe Rider – a mechanism for toddler car seats that would detect the onset of heightened temperatures in babies – as a way to address the rising incidents of vehicular Hyperthermia fatalities in the U.S. Greyson was inspired to create the Baby Safe Rider after the recent birth of his cousin. He entered the Wouldn’t It Be Cool If… contest after his mom saw a national public service announcement featuring will.i.am.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55955-time-warner-will-i-am-first-connect-a-million-minds-wouldnt-it-be-cool-if
Celebrities from music, film, television, and sports are lending their star power to bring greater attention to the annual March for Babies, the March of Dimes premier fundraising event that takes place in 900 communities in all 50 states, the District of Columbia, and Puerto Rico this coming weekend.
March for Babies supports cutting-edge research and community-based programs that help moms have full-term, healthy babies. March for Babies has been held annually since 1970, and the event has raised a combined total of $2 billion to help all babies get a healthy start in life. The goal for this year's event is to raise more than $110 million.
To view Multimedia News Release, go to http://www.multivu.com/players/English/55801-march-of-dimes-march-for-babies
According to the U.S. Census Bureau, more than 34.6 million adults ages 18 and above do not have a high school diploma. In an effort to combat this critical issue, the Ad Council and the Dollar General Literacy Foundation joined today to launch new public service advertisements (PSAs) on behalf of their national GED Achievement campaign. This multimedia campaign is designed to provide high school dropouts the encouragement and information needed to begin the road to a GED diploma.
Recent data shows that students who drop out of high school tend to earn less and have a lower quality of life. Many of them must work multiple jobs just to support their family. Moreover, as of 2009, nearly 30% of adults with household incomes at or below the federal poverty line did not have a high school credential.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55571-ad-council-dollar-general-literacy-foundation-your-ged-pep-talks-psa
Whirlpool Corporation (NYSE: WHR) officially opens its new manufacturing facility in Cleveland, Tenn., for production of premium cooking products. The $200 million project includes a state-of-the-art production facility and distribution center and will be the largest premium cooking plant in the world. Whirlpool expects the project will add about 130 new jobs to its existing Cleveland workforce. Each year Whirlpool Corporation spends more than $7.4 billion to operate its nine U.S. plants and keep its approximately 15,000 manufacturing employees at work.
Whirlpool Corporation Chairman and CEO, Jeff M. Fettig, and U.S. Secretary of Commerce, John Bryson, were key speakers at today’s ribbon-cutting ceremony which began at 11:30 a.m. EDT. Federal, state and local officials, including Deputy Governor Claude Ramsey and Tennessee Economic and Community Development Commissioner Bill Hagerty, also attended.
To view Multimedia News Release, go to http://www.multivu.com/mnr/54880-whirlpool-corporation-opens-new-state-of-the-art-manufacturing-facility
Everyday Health, Inc., the leading health media company attracting 30 million monthly unique visitors online, today announced the debut of its original YouTube channel “Everyday Health: TV to Change Your Life.” The new channel is part of YouTube’s original channel initiative. Everyday Health partnered with Trium, a global independent production company with an industry-leading track record across all media platforms and five broadcast networks, to create primetime-ready health and wellness programming that entertains, engages and changes lives, every day.
To view Multimedia News Release, go to http://www.multivu.com/mnr/54944-everyday-health-trium-youtube-joy-bauer-dr-laura-berman-jillian-michaels
