Tempur Sealy announced today the debut of Cocoon™ by Sealy, the company’s new offering in the below-$1,000 e-commerce space. Made with the high-quality materials that consumers expect from Sealy, Cocoon by Sealy is sold exclusively online at CocoonBySealy.com and delivered in a box directly to consumers’ doorsteps. A queen Cocoon by Sealy mattress sells for $849, including free shipping.
“Tempur Sealy is committed to having high-quality products available wherever and however consumers want to shop,” said Scott Thompson, Chairman, President and Chief Executive Officer of Tempur Sealy.
“Cocoon by Sealy is a logical extension of our family of products. We have products that serve just about every consumer need and at just about every price point,” Thompson added. “We entered this specialized distribution channel because we knew we could provide a product that meets the needs of this target consumer, is superior to the competition and consistent with our Sealy brand promise of quality and value.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7778651-cocoon-by-sealy-launch/
Some say that when China sneezes the rest of the world catches cold, but the biggest luxury brands are catching on in China, becoming the most exclusive and desirable ones in fashion according to the wealthiest Chinese women. Still, our ranking also reveals a stronger competition that is accentuated by the wealthy customers’ increasingly stronger maturity. This barometer Promise Consulting / BNP Exane classifies the 15 most exclusive and desirable brands in China in the universe of feminine Fashion. This Barometer is conducted amongst the wealthiest Chinese women, and is about the 30 luxury brands in ready-to-wear/handbags/shoes/accessories that have invested the most in communication (source: Industry Interviews, Exane Paribas). Promise and BNP Exane already conducted the same survey amongst French women in May 2015 (http://bit.ly/1ESTZGu).
”This barometer in association with BNP Exane reflects our determination to move closer to the marketing and cross-section financial analysis. Our Monitoring Brand Assets® approach itself features very complementary analyzes with those conducted by BNP Exane’s experts. Hence, the obtained results from our joined barometer are based on two different angles of expertise, marketing and financial, which brings a unique added value to the managers and decision-makers in the Luxury sector. More concretely, our measure of the exclusivity of a brand takes into account the upper and more constant quality of products, the strong and unique valuation of the customer, the brand’s prestige, but also a matchless “savoir-faire” that justifies a very high price premium associated with top luxury. Finally, our measure of desirability synthesizes the dimensions of attractiveness of an intimate, social and symbolic nature, which are the strengths of exclusive brands, and characterize the particular relation that they maintain with their customers. In this respect, our Barometer synthesizes, in two proven scales, the numerous criteria to establish a ranking between the high-end brands from their customer’s point of view", states Pr. Philippe Jourdan, Promise’s CEO.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7727851-exclusivity-desirability-luxury-brands/
The S90 marks a giant step forward for Volvo Cars. The Swedish car maker is better known for its SUVs and estates, but with the launch of the S90 Volvo is clearly intent on shaking up the premium sedan segment with its distinctive executive class sedan.
Equipped with a host of new technologies ranging from cutting edge safety to cloud-based apps and services, the S90 is further proof of the Swedish brand’s continuing transformation.
“With the launch of the XC90 we made a clear statement of intent. We are now clearly and firmly in the game. With $11 USD billion of investment over the past five years we have not only reimagined what Volvo Cars can be – we are now delivering on our promise of a resurgent and relevant Volvo Cars brand,” said Håkan Samuelsson, President & CEO, Volvo Car Group.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7702651-volvo-stakes-its-claim-with-the-S90/
Beringer Vineyards, one of the most acclaimed producers in Napa Valley, announces the launch of Better Beckons, its 2016 multichannel advertising campaign inspired by hand-holding, Instagram sensations Murad and Nataly Osmann. Known for shooting breathtaking photographs of his wife leading him all over the world, Murad has captured the brand’s promise to “bring the better” to consumers in a series of campaign visuals that evoke Beringer’s authentic American heritage.
Beringer Vineyards was founded in 1876 by two brothers from Germany, Jacob and Frederick Beringer, who built their legacy on the pioneering belief that great wine could be made in Napa. Today, one of California’s most iconic wineries known for quality at a variety of price points, Beringer’s storied heritage is rooted in the spirit of American optimism - the belief that the best has yet to come.
“Better Beckons is a natural extension of my photography style, as it invites viewers to experience authentic and unique moments,” observed Osmann, creative director behind the campaign. “Photographing material from a first-person perspective is ideal to capture one’s own sense of curiosity and create an optimistic view that suggests there is more to be seen.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7643251-beringer-better-beckons-murad-osmann/
In June 2015, Shanghai Aerospace Automobile Electromechanical Co., Ltd. (hereinafter referred to as "HT-SAAE") states that HT-SAAE will still be optimistic towards on European PV market’s prospective. During Intersolar Europe 2015 this month, the company will bring its 2015 annual blockbuster product ----“Milky Way” N-type Pert bifacial dual glass module to Munich, and will make a promise to extend the power output guarantee to 30 years for European clients.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7540251-ht-saae-milky-way-glass-pv/
What will it take for drivers to stop texting behind the wheel? Car-buying platform Edmunds.com believes that a gentle reminder from a loved one could do the trick.
Developers of the award-winning Edmunds app recently broke from their usual work to produce “DrivePromise by Edmunds,” a free app that allows Apple Watch and iPhone owners to make and keep a promise to focus on the road while driving. When the device detects that it is in a moving vehicle, it pops up an uploaded photo of a loved one along with a reminder to drive safely. The app keeps count of all of the user’s safe drives to share with friends and family.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7514851-drivepromise-edmunds-app/
Months of speculation ended today after Volvo Cars unveiled its all-new Volvo XC90, delivering on its promise to introduce a visually striking, premium quality seven seat SUV with world leading safety features, new powertrain technologies, an unrivalled combination of power and fuel efficiency and a superlative interior finish.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7276259-volvo-XC90-world-premiere/
Eisai Inc. today announced the launch of My Healthy™, an interactive and motivational campaign that shifts the focus of the obesity conversation away from just pounds lost to health gained. Almost 70 percent of Americans are affected by obesity or overweight. This movement emphasizes that those affected by obesity or overweight with a related health condition can benefit from small positive changes, including modest weight loss.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7131331-eisai-inc-my-healthy-promise-liberate-your-closet/
Encouraged by the success of its previous Smartphones in Indian Market, Panasonic, the global leader in consumer technologies, has recently unveiled its latest smartphone - P31. This latest offering from the company is developed in-line with the brand’s promise & tag line “Play Life, Ur Way” showcasing its proficiency to innovate and offer its customers with unique software & hardware based features specifically designed for the Indian market.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/71400512-panasonic-p31-android-smartphone
PANDORA brings the joy and promise of spring to life with its new collection of hand-finished jewelry, featuring delicate butterflies, blooming flowers, and pretty pastels, as well as delightful new charms to celebrate special pastimes.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/65564-pandora-spring-launch-2014/
In the tradition of Stanislaw Lem and Philip K. Dick, a novel of future disaster in Europe by the grand master of German science fiction, Wolfgang Jeschke. In 2052 creation is dying, time has been conquered, and Domenica is trapped in the past with the seeds that hold the promise of rebirth. Learn more about this book and its author here, http://bit.ly/1aTbo8Z Science Fiction
