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More than half of America’s boomer caregivers, ages 40 to 60, need support and help, according to a new survey conducted by AARP and the Ad Council. The survey coincides with the launch of a new multimedia public service advertising (PSA) campaign created to provide information and support to the more than 42 million unpaid caregivers nationwide, many of whom feel isolated and alone in caring for their loved ones. The new Caregiver Assistance PSAs, created pro bono by ad agency Butler, Shine, Stern & Partners (BSSP), illustrate the physical, emotional and mental strain on caregivers, communicating that there is help and “together we can be stronger.”
To view Multimedia News Release, go to http://www.multivu.com/mnr/57429-caregiver-assistance-aarp-ad-council
THE INFAMOUS MOTORHEAD! Back on the road with “The World is Yours” tour, 2012.
Motorhead started in 1975 when Lemmy Kilmister returned to London, determined to start his own band to avoid being fired again, he decided it would be called ‘Bastard,’ but management overuled and ‘Motorhead,’ a song Lemmy had written as a B-side for Hawkwind, was born. With drummer, Lucas Fox and Pink Fairies guitarist, Larry Wallis, and Lemmy on bass and vocals, Motorhead began gigging and recorded their first album, which their record company refused to release at the time, (it later emerged in 1980 as ‘On Parole’).
Liminal States by Zack Parsons is a whole new take on time travel and science fiction, think Terry Gilliam’s Brazil meets Kurt Vonnegut. The novel beckons you to be a part of a revolutionary multimedia project, plus gain access to exclusive online videos, music, original artwork, and much, much more. Find out about the book at http://bit.ly/LiminalStates or about the author at http://liminalstates.com/ SciFi/Fantasy
Drivers of vehicles with good small overlap front ratings from the Insurance Institute from Highway Safety can expect to be protected well in a frontal crash involving the left corner of the vehicle. But how would the passengers sitting next to them fare in a right-side small overlap crash? A new study shows that good protection doesn’t always extend across the front seat.
The Institute conducted 40 mph passenger-side small overlap tests on seven small SUVs with good driver-side small overlap ratings. Only one of the vehicles, the 2016 Hyundai Tucson, performed at a level corresponding to a good rating, and the others ran the gamut from poor to acceptable.
The results have prompted IIHS to consider instituting a passenger-side rating as part of its TOP SAFETY PICK criteria.
To view the multimedia release go to:
http://www.multivu.com/players/English/7856251-ad-council-embrace-refugees/
The June 1 start of the Atlantic hurricane season is just around the corner. Early predictions indicate an active year and the Insurance Information Institute (I.I.I.) urges the public to prepare for the heightened flood risks that come with hurricanes and tropical storms.
Flood insurance is essential to help financially protect homeowners and business owners against the devastating effects of flooding. The spring months have already brought significant flooding to many areas throughout the Midwest, such as Illinois, Indiana, Michigan, and Missouri. Also, the most recent two hurricane seasons have shown how devastating the consequences of seasonal flooding can be, with losses felt well beyond the high risk areas nearest the water.
To view Multimedia News Release, go to http://www.multivu.com/mnr/61483-floodsmart-hurricane-season-is-just-one-month-away-flood-insurance
Fall sports are gearing up, and kids and teens across the country are suiting up for football, soccer and other activities. This season, parents and coaches can help keep young athletes safe by recognizing the signs of a concussion and understanding what to do for a concussion, say experts featured in a new video on BeSmartBeWell.com.
To view Multimedia News Release, go to http://www.multivu.com/mnr/50836-be-smart-be-well-keep-kids-safe-recognize-concussion-signs-young-athletes
One of the grandest spectacles in Thailand, the Royal Barge Procession is an ancient tradition that was revived by His Majesty King Bhumibol Adulyadej in 1959. The processions are reserved only for nationally auspicious occasions. As for the date, the procession will involve barges carrying the deeply revered Buddha image Phra Buddha Sihing and members of the royal family presenting offerings of saffron kathin robes, food and other necessities to the monks at Wat Arun (Temple of Dawn). It will be the 16th procession during His Majesty’s reign.
Any chef will tell you the choices you make in the grocery store can impact the quality of your output in the kitchen. According to TV chef personality and cookbook author Aida Mollenkamp, the first step to becoming a great home chef is to first be a responsible one – and that means knowing where your food comes from.
“You wouldn’t drive a car without the keys, so you shouldn’t cook without first having keys to the kitchen,” says Mollenkamp, author of the acclaimed cookbook Keys To The Kitchen (Chronicle Books, 2012).
To view Multimedia News Release, go to http://www.multivu.com/mnr/60898-food-network-aida-mollenkamp-recipes-tips-food-sourcing-cooking-channel
