Adults have gotten the message that it’s safer for kids to ride in the back seat properly restrained, but when it comes to their own safety, there is a common misperception that buckling up is optional. Among adults who admit to not always using safety belts in the back seat, 4 out of 5 surveyed by the Insurance Institute for Highway Safety say short trips or traveling by taxi or ride-hailing service are times they don’t bother to use the belt.
The new survey reveals that many rear-seat passengers don’t think belts are necessary because they perceive the back seat to be safer than the front. This shows a clear misunderstanding about why belts are important, no matter where a person sits in a vehicle.
Before the majority of Americans got into the habit of buckling up, the back seat was the safest place to sit, and the center rear seat was the safest place of all in 1960-70s’ era vehicles. In recent decades, high levels of restraint use, the advent of belt pretensioners, load limiters and airbags, plus crashworthy vehicle designs have narrowed the safety advantages of riding in the rear seat for teens and adults.
Today the EDF Energy London Eye reached an impressive milestone by welcoming its 50 millionth visitor.
Just over 13 years ago in March 2000, the London Eye opened its doors to the public for the first time and has since welcomed everyone from homeless charities to Royalty and guests of all ages from countries all over the globe, on the 135m high observation wheel.
To view Multimedia News Release, go to http://www.multivu.com/mnr/62400-EDF-Energy-London-Eye-50-million-milestone
With the July Fourth holiday fast approaching, Brookdale Senior Living and the nonprofit organization Wish of a Lifetime™ are celebrating patriotism by sharing the stories of four high-flying World War II veterans whose Wishes of taking to the skies again were fulfilled by the organizations. Granting these Wishes was a way to honor the service of these American heroes and to demonstrate that there is no age limit for taking new adventures. Since Brookdale and Wish of a Lifetime™ started their partnership in 2010, more than 80 of their Wishes have commemorated the service of Brookdale veterans across the country.
To view the multimedia release go to:
https://www.multivu.com/players/English/77221512-brookdale-wish-of-a-lifetime-wwii-veterans-fourth-of-july/
The 2017 Christmas Book and legendary Fantasy Gifts were unveiled today by luxury omni-channel retailer Neiman Marcus in Dallas. The 91st edition of this renowned book continues Neiman Marcus’ unmatched tradition of offering a selection of spectacular and unique holiday gifts sure to make even the wildest of dreams come true.
The arrival of the Christmas Book marks the official start of the holiday shopping season. This year’s edition carries on the Neiman Marcus tradition of presenting a refined selection of items across a broad range of categories for everyone on your holiday shopping list. With a new collection of Fantasy Gifts certain to satisfy even the most indulgent appetites, the Christmas Book features exceptional and distinctive gifts and experiences, including an aerial photo session with Gray Malin, a pampering experience in Paris with Sisley, and a bespoke handbag collection and Parisian experience with Olympia Le-Tan. This year’s “Yours & Mine” Fantasy Gift is a pair of Rolls-Royce Motor Cars Limited-Edition Dawns in two color options.
To view the multimedia release go to:
https://www.multivu.com/players/English/8154751-neiman-marcus-2017-christmas-book-fantasy-gifts/
Blu® Homes, Inc. (“Blu”), America’s leading provider of premium prefab homes, today announced the newest model in its 2014 product line, the Breeze Aire. This exciting new model offers a spacious layout, high-end finishes, and standard floor plan combinations that offer this beautiful home to clients across the United States in as little as seven months, as well as highly custom choices for those who prefer to make detailed engineering changes.
To view Multimedia News Release, go to http://www.multivu.com/mnr/64410-blu-homes-new-model-updated-2014-product-line-breeze-aire
Some say that when China sneezes the rest of the world catches cold, but the biggest luxury brands are catching on in China, becoming the most exclusive and desirable ones in fashion according to the wealthiest Chinese women. Still, our ranking also reveals a stronger competition that is accentuated by the wealthy customers’ increasingly stronger maturity. This barometer Promise Consulting / BNP Exane classifies the 15 most exclusive and desirable brands in China in the universe of feminine Fashion. This Barometer is conducted amongst the wealthiest Chinese women, and is about the 30 luxury brands in ready-to-wear/handbags/shoes/accessories that have invested the most in communication (source: Industry Interviews, Exane Paribas). Promise and BNP Exane already conducted the same survey amongst French women in May 2015 (http://bit.ly/1ESTZGu).
”This barometer in association with BNP Exane reflects our determination to move closer to the marketing and cross-section financial analysis. Our Monitoring Brand Assets® approach itself features very complementary analyzes with those conducted by BNP Exane’s experts. Hence, the obtained results from our joined barometer are based on two different angles of expertise, marketing and financial, which brings a unique added value to the managers and decision-makers in the Luxury sector. More concretely, our measure of the exclusivity of a brand takes into account the upper and more constant quality of products, the strong and unique valuation of the customer, the brand’s prestige, but also a matchless “savoir-faire” that justifies a very high price premium associated with top luxury. Finally, our measure of desirability synthesizes the dimensions of attractiveness of an intimate, social and symbolic nature, which are the strengths of exclusive brands, and characterize the particular relation that they maintain with their customers. In this respect, our Barometer synthesizes, in two proven scales, the numerous criteria to establish a ranking between the high-end brands from their customer’s point of view", states Pr. Philippe Jourdan, Promise’s CEO.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7727851-exclusivity-desirability-luxury-brands/
Texas Instruments (TI) today launched STEM Behind Cool Careers, a series of calculator activities and videos designed to introduce middle and high school students to unexpected science, technology, engineering and math (STEM) careers. The fun, free activities are designed for the TI-Nspire™ CX and TI-84 Plus CE graphing calculators to show students how a solid understanding of STEM subjects is vital for any career, even careers students least expect.
To view the multimedia release go to:
https://www.multivu.com/players/English/7746258-ti-john-urschel-stem-careers/
The official opening of CeBIT 2016 was attended by many VIPs. Among them were German Vice Chancellor Sigmar Gabriel and EU Digital Economy Commissioner Günther Oettinger. Proof that CeBIT is a key platform for high-level political dialogue.
Today LeapFrog® Enterprises, Inc., the leader in innovative learning toys for children, announced the availability of its successful infant and preschool toy collection. These new products join an extensive range of toys that actively teach important early learning skills, such as counting, shapes, colors and the alphabet, while introducing the problem-solving, creativity and social skills children will need to thrive as they grow.
“LeapFrog understands the importance of fostering fun learning experiences that empower and inspire children to leap ahead,” said William To, President, VTech Electronics North America. “We believe the new introductions reflect the high-quality learning products children love and parents have come to expect from LeapFrog.”
To view the multimedia release go to:
https://www.multivu.com/players/English/8140754-leapfrog-infant-preschool-learning-toys/
Nautilus Inc. (NYSE: NLS), a leader in innovative home fitness equipment, today announced the availability of the new Bowflex MAX Trainer™. Designed to take the popular elliptical experience to a new level, the MAX Trainer combines the movement of a traditional elliptical with a stair stepper to create a one-of-a-kind cardio workout.
To view Multimedia News Release, go to http://www.multivu.com/mnr/64969-nautilus-inc-new-high-performance-cardio-machine-bowflex-max-trainer
The ranks of top-rated booster seats continue to grow as manufacturers design models to earn high marks in the Insurance Institute for Highway Safety’s annual booster seat evaluations, plus offer the style and convenience parents look for when it’s time to pick a safe seat for their booster-age children.
Among the 41 models new for 2014, there are 27 BEST BET seats — more than in any prior year — and three GOOD BETs. Eight boosters are in a category the Institute calls “Check Fit,” and there are three new models that the Institute doesn’t recommend using as boosters. Prices for BEST BET boosters start around $25 and go up to about $370, depending on features, and several models are LATCH compatible.
More than 33 years after the popular American TV show Knight Rider showed David ‘The Hoff’ Hasselhoff talking to his car KITT, Volvo and Microsoft are launching a wearable-enabled voice control system.
Volvo owners will be able to talk to their car via their Microsoft Band 2, allowing them to instruct their vehicle to perform tasks including, setting the navigation, starting the heater, locking the doors, flashing the lights or sounding the horn via Volvo’s mobile app Volvo on Call and the connected wearable device.
In November 2015 Volvo and Microsoft announced their high-profile collaboration with the first automotive application of HoloLens technology. HoloLens is the world’s first fully untethered holographic computer, which could be used in future to redefine how customers first encounter, explore and even buy car. Now the two companies are delivering remote voice control for Volvo cars via the Microsoft Band 2 as another proof-point in their ambition to jointly develop next generation automotive technologies.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7717752-volvo-cars-microsoft-enable-people-to-talk/
