Today, Church & Dwight, Co., Inc., the makers of First Response™ pregnancy and ovulation tests, announced the launch of First Response™ Pregnancy PRO Digital Pregnancy Test & App Access – their latest innovation and the first and only Bluetooth Smart-enabled pregnancy test on the market. First Response™ Pregnancy PRO connects to a woman’s smart device through a mobile application. Once synced, the app provides her with pregnancy-related content only available with Pregnancy PRO, and delivers a personalized user experience throughout her entire pregnancy journey.
“We are thrilled to be unveiling the next generation of in-home pregnancy testing on a stage like CES, where so many technological advancements have made their debut,” said Stacey Feldman, Vice President of Marketing, Church & Dwight. “With Pregnancy PRO, we’ve leveraged unique consumer insights to develop a product that not only revolutionizes the pregnancy test category, but more importantly, provides women with the information they need during their journey.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7725251-first-response-pregnancy-pro/
Four in ten New Yorkers report feeling unprepared for an emergency event such as a natural disaster, fire, power outage or act of terrorism. To raise awareness of preparedness tactics and encourage New Yorkers to plan ahead for disasters, the New York City Emergency Management Department, the Federal Emergency Management Agency (FEMA) and the Ad Council are releasing new public service announcements (PSAs) as part of the Ready New York campaign to conclude National Preparedness Month this September. The creative encourages families to take time to talk about making emergency plans, including what to do, where to go, and how to stay in touch during an emergency.
“We want all New Yorkers to know what to do to be prepared before a disaster strikes. We can help protect our families by thinking through the steps to take before, during and after an emergency. The new ads show how easy it is to make a plan, empowering New Yorkers to have a much-needed discussion about family preparedness,” shares Joseph J. Esposito, Commissioner of NYC Emergency Management.
To view the multimedia release go to:
https://www.multivu.com/players/English/8170351-ad-council-nyc-emergency-management-plan/
The fashion industry is changing. A trend transformation has already taken place this year with London Plus Size Fashion Weekend (LPSFW), the first of its kind which was held during this year’s spring / summer London Fashion Week.
Stylish plus size retailer Curvissa are continuing to celebrate this penchant for size, something which is expressed in their latest TV ad campaign.
To view Multimedia News Release, go to http://www.multivu.com/mnr/60667-curvissa-summer-shoot-behind-the-scenes
Lowe’s Companies, Inc. (NYSE: LOW) today released its 2016 Corporate Social Responsibility (CSR) Report, providing a detailed review of the company’s sustainability progress during the past year. Titled “Serving With Purpose,” the report outlines how Lowe’s is building on its 70-year heritage of serving customers, employees and communities through programs guided by the company’s purpose and values. The 2016 CSR report can be viewed on Lowe’s newsroom.
The company continues to take steps in important areas, including efforts to reduce energy use and emissions, enhance its overall workplace experience, grow community engagement and improve its offering of sustainable products. In 2016, Lowe’s established a Sustainability and Product Stewardship Council to oversee sustainability priorities, and the company intends to launch an enhanced sustainability strategy enterprise-wide this year.
To view the multimedia release go to:
https://www.multivu.com/players/English/7906454-lowes-2016-csr-corporate-social-responsibility-report/
Prior to joining the State Bank of India (SBI) Youth for India fellowship programme, Bharat Vineeth worked in the IT industry at Bangalore. But, with an unwavering passion to help the needy, Vineeth, a MBA and engineering degree holder - took a sabbatical and set out to make a change. He applied for the SBI Youth for India Fellowship.
With a high percentage of malnourishment among children and several incidences of midday meal food poisoning due to stale food at an anganwadi (primary school) in Jeypore, Odisha, Vineeth, during his fellowship, came up with a simple but effective solution.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7535551-sbi-become-change-fellowship-programme/
Clayton, one of the largest home builders in America, is kicking off its biggest marketing campaign to date focused on how its building process can help provide affordable housing to hardworking families.
The Have It Made® initiative will launch nationwide on Sept. 2 with a 60-second commercial that will air during the season opening football game between The University of Alabama and Florida State University. The campaign represents the company’s mission to provide homeowners with quality-built, innovative homes.
“We want to share our message about the importance of homeownership to families across the nation,” said Kevin Clayton, CEO of Clayton Homes. “With the cost of homes skyrocketing, we want people to know that buying a beautiful new home at an affordable price is still an attainable dream for Americans.”
To view the multimedia release go to:
https://www.multivu.com/players/English/8011655-clayton-have-it-made-homeownership/
Jewelry Television (JTV), the only shopping network focused exclusively on the sale of fine jewelry and gemstones, is celebrating the holiday season with eight days of exclusive savings and offers. From Nov. 23 through Nov. 30, JTV's customers will be able to purchase select gifts and jewelry up to 70 percent off. Early holiday shoppers can take advantage of special offers and savings on jewelry, gemstones and more each day, online and during programming on JTV.
“Every year, holiday shoppers try to get an earlier head start on their shopping,” said Jill Johnson, vice president of marketing at JTV. “With our weeklong Black Friday and Cyber Monday deals, customers can enjoy the holidays with their families while shopping from home.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7372631-jewelry-television/
In new research from U by Kotex®, three in five women surveyed stated it is more difficult to exercise during their period and the majority reported opting for less challenging workouts.
U by Kotex® is hoping to rid barriers with the launch of its latest innovation – U by Kotex® FITNESS. To meet the needs of people experiencing a period, the brand is introducing three new product offerings, including:
• NEW U by Kotex Fitness Tampons with a plastic FITPAK* so you can protect your protection. Durable, compact, and discreet, FITPAK* is designed to keep your tampons ready for use, wherever you stash them.
• NEW U by Kotex Fitness Liners have DualFlex Zones* that move with you to keep protection where you need it.
• NEW U by Kotex Fitness Ultra Thin Pads are shaped to fit and flex with your body, to stay in place so you don’t have to.
To view the multimedia release go to:
https://www.multivu.com/players/English/8073651-u-by-kotex-findyourfitness/
According to the Bureau of Labor Statistics, the percentage of construction industry deaths from falls has continued to rise, and currently stands at 38.8%. This means that out of 937 total deaths in the construction industry, 364 of them were caused by a fall. And that is just one of the many reasons why global safety equipment manufacturer MSA Safety Incorporated (NYSE: MSA) will host fall protection demonstrations throughout the U.S. May 8-12, 2017 during OSHA’s National Safety Stand-Down. MSA is proud to participate in OSHA’s Safety Stand-Down, which is now in its fourth year, to remind and educate employers and workers in the construction industry about the serious dangers of falls and injuries due to falling objects.
To view the multimedia release go to:
https://www.multivu.com/players/English/8043552-msa-osha-national-safety-stand-down-week/
Research shows that patients who don’t consistently follow their regular medication regimen are at risk for death or hospitalization. During American Pharmacists Month in October, American Pharmacists Association (APhA) Foundation is launching the Align My Refills campaign to help patients and caregivers maintain their medication regimen with patient resources and the aid of their local pharmacist.
To view Multimedia News Release, go to: http://www.multivu.com/players/English/7337851-american-pharmacists-association-foundation-align-my-refills-campaign/
BLACK+DECKER™ has joined Habitat for Humanity’s first nationwide cause campaign, Home is the Key (#HomeIsTheKey), in raising awareness throughout April of the critical need for improved access to decent shelter. Funds raised during the campaign will allow Habitat to partner with more families and unlock better, stable futures. BLACK+DECKER understands the significance of calling a place home and is proud to support this important initiative.
“We are thrilled to be part of a movement that will help open more doors to affordable homeownership,” said Allison Nicolaidis, Chief Marketing Officer for Global Tools & Storage at Stanley Black & Decker. “Studies have shown that a stable home plays a key role in positively influencing a family’s education, health and financial opportunities. We feel that the BLACK+DECKER mission of turning the place you live into a home goes hand-in-hand with this campaign.”
To view the multimedia release go to:
https://www.multivu.com/players/English/8005954-black-decker-habitat-for-humanity/
For the second straight year, Accenture (NYSE: ACN) is collaborating with Code.org to support Hour of Code, a global educational movement that reaches tens of millions of students through a one-hour introduction to computer science and computer programming.
As part of Accenture’s commitment to inspire and expand the opportunities for students to learn coding and computer science skills, Accenture employees in more than 200 cities across 55 countries have pledged to complete more than 10,000 Hours of Code during Computer Science Education Week December 5-11. This includes more than 2,000 hours pledged by Accenture employees to lead local events or volunteer at schools in their communities by working with teachers and Code.org to help students learn the basics of coding through online tutorials that inspire students to continue learning.
To view the multimedia release go to:
http://www.multivu.com/players/English/7993351-accenture-hour-of-code/
