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Newcastle Brown Ale today announced ‘No Bollocks 2013,’ a new integrated national marketing campaign.
At the heart of the ‘No Bollocks 2013’ campaign is a series of TV spots comprised entirely of still photo images intended to cut through the clutter of expensive, elaborate, overly produced advertisements typical of the beer category. Instead of using the professional actors or beautiful models normally featured in beer ads, the spots feature ordinary people drinking at real parties having a real good time (or a real bad time in some cases). The creative takes on traditional beer advertising gimmicks that imply that hand crafted workmanship and hand selected ingredients are unique to certain beers and that parties are made abundantly more fun with those same beers.
To view Multimedia News Release, go to http://www.multivu.com/mnr/60803-newcastle-brown-ale-no-bollocks-2013-campaign
U.S. Xpress Enterprises, Inc. (NYSE: USX) ("U.S. Xpress" or the "Company"), a leading, national trucking company, today announced the launch of “Full Ride,” a college scholarship program for drivers and their families that is the first of its kind in the trucking industry.
The U.S. Xpress Full Ride scholarship program provides U.S. Xpress drivers the opportunity to earn a bachelor’s or master’s degree from an accredited school, Ashford University, at no cost in one of dozens of disciplines ranging from business and logistics to accounting or behavioral science. And, in a first for the trucking industry, children of U.S. Xpress truck drivers may earn their bachelor’s or master’s degrees from Ashford University as well, at no cost and courtesy of the company. Each driver may have a total of two family members enrolled in school at one time (either two dependents or the driver and one dependent). Dependents must be aged 17 to 26. The benefit will also be available to drivers working for Total Transportation of Mississippi, LLC, a subsidiary of U.S. Xpress Enterprises, Inc.
To view the multimedia release go to:
https://www.multivu.com/players/English/8386851-us-xpress-full-ride-scholarship-truck-drivers-dependents/
A new survey commissioned by Mucinex, the number one over-the-counter brand* in America, reveals that more than 158 million Americans (63 percent of the adult population) would try to hide being sick so they wouldn’t have FOMO (fear of missing out) on doing things they wanted to do. However, more than 206 million Americans (82 percent of those surveyed) would agree that when they see people out and about when they are sick, they wish those battling cold and flu symptoms stayed home instead. While this time of year is full of fun autumn activities and outings with family and friends, it’s also the beginning of cold and flu season, and the last thing people want to do is stay at home and battle a swarm of sick symptoms.
At a ceremony today at the U.S. National Archives in Washington, D.C., Monuments Men Foundation Founder and Chairman Robert Edsel donated “Hitler Album No. 6” to the Archive, reuniting it with 39 other “Hitler Albums” recovered at the end of World War II. Chief Archivist of the United States, David Ferriero, accepted the album from the foundation and Monuments Man Harry Ettlinger. Ettlinger represents the historic group honored most recently in Sony Pictures’ THE MONUMENTS MEN, which is based on Mr. Edsel’s No.1 New York Times’ bestselling book of the same name.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7218451-monuments-men-foundation-sony-pictures-home-entertainment-us-national-archives-donation-photo-album/
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One in 10 working people surveyed in Europe have taken time off work because of depression, with an average of 36 days lost per episode of depression, according to a new survey from the European Depression Association. This equates to more than 21,000 days of lost working time in this group of people. However despite the size of the problem, nearly one in three managers reported they had no formal support or resources to deal with employees who have depression, and 43% called for better policies and legislation to protect employees.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56613-european-depression-association
Volvo Cars’ all-new XC90 – which will be revealed in August – will offer the most comprehensive and technologically sophisticated standard safety package available in the automotive industry. The new technologies will take the company a significant step closer to its vision that no one will be killed or seriously injured in a new Volvo car by 2020.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/71400582-all-new-volvo-XC90-safest-car
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