It’s said that the Ford Mustang has starred in more movies than any other car. Now GTB – Ford’s creative agency – have created a real on-screen first for the legendary marque. To celebrate the iconic driving film C’etait un rendez-vous, GTB worked with Claude Lelouch to recreate his iconic original film, in 360 VR.
Lelouch said of the remake: ‘C’etait un rendez-vous was a first in 1976, nobody had ever filmed an urban drive like it. So I was thrilled by the prospect of recreating this high-octane short using the very latest technology: making it even more immersive.’
Says Chief Creative Julian Watt, “The original 1976 movie captured an audacious eight-minute drive through Paris in the early hours of the morning. It was thrilling and ground breaking. Our idea was to maintain that essential experience, but bring the cinematic thrill of VR and the driving experience of Ford Mustang.”
To view the multimedia release go to:
https://www.multivu.com/players/uk/8045851-claude-lelouch-film-360-vr-ford-mustang/
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Totino’s Pizza Rolls™ and Twitch, the world’s leading social video platform and community for gamers, are teaming up to create the ultimate gaming showdown using a one-of-a-kind “Totino’s Bucking Couch.” On Sunday, Feb. 7, Twitch users will have the opportunity to spin, roll and buck some of the top names in gaming right off the couch they’re sitting on in the first ever “Totino's Bucking Couch Bowl.”
Created by Totino’s, the first ever bucking couch is set up like a mechanical bull with a full range of motion and controlled through chatroom commands by Twitch commentators, highlighting the Totino’s “Live Free. Couch Hard.” lifestyle. Designed to disrupt anyone who takes a seat, the couch offers a challenge to skilled gamers and a thrilling live event for Twitch users to enjoy.
To view the multimedia release go to:
http://www.multivu.com/players/English/7735051-totinos-bucking-couch/
Cigna (NYSE: CI) today unveiled its new TV Doctors of America campaign to encourage people to improve their health by going for their annual check-up, knowing their biometric numbers for blood pressure, cholesterol, blood sugar and body mass index (BMI), and taking control of their health. Supporting Cigna’s effort are actors Patrick Dempsey, Donald Faison, Neil Patrick Harris and Kate Walsh. All four actors starred as doctors on TV and are striking doctor poses, donning scrubs and using their celebrity influence to shine a spotlight on preventive care and the importance of going to a real doctor for an annual check-up that can help save lives.
To view the multimedia release go to:
https://www.multivu.com/players/English/8163851-cigna-americas-tv-doctors-go-know-take-control/
The ranks of top-rated booster seats continue to grow as manufacturers design models to earn high marks in the Insurance Institute for Highway Safety’s annual booster seat evaluations, plus offer the style and convenience parents look for when it’s time to pick a safe seat for their booster-age children.
Among the 41 models new for 2014, there are 27 BEST BET seats — more than in any prior year — and three GOOD BETs. Eight boosters are in a category the Institute calls “Check Fit,” and there are three new models that the Institute doesn’t recommend using as boosters. Prices for BEST BET boosters start around $25 and go up to about $370, depending on features, and several models are LATCH compatible.
According to entrants to our latest competition, Machu Picchu in Peru has been voted the most desirable place to escape to. Hostelworld, the leading budget travel website, is offering one lucky winner and a friend the opportunity to jet off round the world on an incredible trip, all expenses paid. All you have to do to enter the competition is pick your top three choices from 30 incredible adventures, and you could be in with a chance to win all three.
As part of the competition, valid until the 30th of June, Hostelworld produced a video of an offline stunt. We brought the spirit of travel to shoppers in London’s Westfield Shopping Centre by setting up a series of scenarios, using a mixture of augmented reality and live actors. We filmed the public’s reactions and captured how they interacted with what was happening.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/71400552-machu-picchu-travellers-top-destination
Neighbors across the country will soon have an exciting opportunity to help change their communities for the better through State Farm Neighborhood Assist®. This philanthropic program awards 40 causes a $25,000 grant. Anyone in the United States can submit a cause beginning March 9 through March 30. Ultimately, voters will decide which community improvement projects win big.
Returning for its fourth year, State Farm Neighborhood Assist asks individuals to identify causes that would help make their communities safer, stronger and better-educated. Up to 4,000 causes will be accepted. The State Farm Youth Advisory Board (YAB) will then narrow down the field, using a scoring rubric to identify the top 200 submissions. The public will have a chance to vote 10 times a day from May 14 through June 3 for their favorite causes from the list of finalists. The 40 causes that receive the most votes will win a $25,000 grant. The nominations and votes will be accepted exclusively through a free Facebook app.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7417331-state-farm-neighborhood-assist/
Medical transcription outsourcing streamlines research by converting audio into accurate text, boosting efficiency, compliance, and enhancing collaboration.
Color.Works USA LLC, a company that reimagines photographs by creating hand-made pieces of art using full-length crayons, announced today the simultaneous launch of its company and website. Visitors of the website can purchase personalized or pre-designed Color.Works creations, also called colorworks.
“The Color.Works family is extremely excited to offer consumers a bit of childhood nostalgia as they add beautifully detailed artwork to their homes made of the very crayons that most likely sparked their creativity as children,” said Jerome Baker, President & CEO of Color.Works. “Each hand made pre-designed or custom colorwork is a labor of love for our team and we look forward to seeing how consumers turn their personal moments and memories into their own colorwork.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7833455-color-works-colorworks-art/
http://nopetstorepuppies.com/ - The ASPCA just announced the launch of a national fleet of covert canine agents tasked with using enhanced interrogation tactics to identify consumers supporting the cruel puppy mill industry by shopping in pet stores that sell puppies. Most puppies sold in pet stores come from puppy mills, where they are kept in hostile conditions and do not receive proper veterinary care. The ASPCA's interrogating canines will not roll over until this inhumane industry is eradicated.
More and more work is being done using personal mobile devices and employees expect employers to keep personal information privateMobileIron on those devices, according to new research from MobileIron (NASDAQ: MOBL). The 2015 MobileIron Trust Gap Survey, released today, examines the privacy expectations workers have when using a mobile device for work. TheMobileIron online research conducted by Harris PollMobileIron on behalf of MobileIron surveyed more than 3,500 employed adults who use a mobile device for work in France, Germany, Japan, Spain, the UK, and the US (“workers”).
“Mobile workers, especially younger workers, have an expectation of privacy when using mobile devices for work. Many would leave their jobs if their employer could see personal informationMobileIron on their device,” said Ojas Rege, Vice President, Strategy, MobileIron. “In a world where smartphones contain increasing amounts of sensitive personal data, CIOs must remember that every device is a mixed-use device and must protect employee privacy as fiercely as corporate security.”
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7423152-mobileiron-survey-mobile-device-privacy/
