Are you ready to rock? It’s show time as Hasbro Inc.’s (NASDAQ: HAS) iconic PLAYSKOOL brand introduces the LET’S ROCK! ELMO interactive plush, the most innovative Elmo toy yet. Joined by music industry veteran and Grammy Award-winning producer Randy Jackson, LET’S ROCK! ELMO made his official debut at a private event yesterday at the Empire Hotel in New York, NY. Known for his ability to guide the next generation of music superstars into the spotlight, Jackson was on hand to offer advice as LET’S ROCK! ELMO takes the stage at retail this fall. The truly interactive LET’S ROCK! ELMO plush character sings, plays instruments, and invites little musicians to rock out with him!
To view Multimedia News Release, go to http://www.multivu.com/mnr/52202-randy-jackson-joins-hasbro-playskool-for-let-s-rock-elmo-launch
The toy mice and yarn markets were down sharply overnight on news that Friskies� is releasing a new series of web-based games designed for cats to play on iPad� and Android� tablet devices.
The Friskies brand is proud to be the first cat brand to launch iPad and Android games specifically made with cats and their sensory needs in mind.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/friskies/50376/
At TimetoPlayMag.com, we always say, “The hot toy is only hot if it’s hot for your kids.” With thousands of toys on the market, every year, sorting through the selections and negotiating the promotional landscape can be a challenge for any parent or gift-giver.
At Time to Play, we review literally thousands of toys every year, and we try to offer both realistic assessment of the value of the toys and a sense of the kids who would get the most out of them. Not to mention tips on great video games, books and insightful information and commentary on current issues in family life and play.
To view Multimedia News Release, go to http://www.multivu.com/players/English/46684-Hot-Toys-for-the-Holidays/
Fisher-Price®, Inc., a subsidiary of Mattel, Inc. (Nasdaq: MAT), and Disney Consumer Products rocked the house at New York Toy Fair for the debut of the innovative and engaging Rock Star™ Mickey. more... Last year's hugely popular Dance Star Mickey brought the iconic character to life for a new generation of fans as he soared to the top of kids' wish lists and was among the hottest toys of the holiday season. This year the excitement moves from the dance floor to the rock stage for a truly authentic rock star experience for kids.
Warner Bros. Consumer Products (WBCP) will showcase an engaging and innovative line-up of licensed toys and products in support of the highly anticipated animated television series, “ThunderCats,” at the 2011 American International Toy Fair. The all-new series from Warner Bros. Animation (WBA) marks a creative collaboration with Studio4°C — one of the most vibrant animation studios in Japan — and is a 21st century re-imagining of the iconic 1980s action classic. “ThunderCats” will air on Cartoon Network in 2011. Global master toy licensee Bandai America Incorporated, along with licensees worldwide, will reinvigorate the nostalgic brand with enthusiasts to introduce a whole new set of fans to the beloved pop culture staple.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/warnerbros/45307/
Activision Publishing, Inc. (Nasdaq: ATVI) announced today the worldwide debut of Skylanders Spyro’s Adventure, an entertainment breakthrough for the toy and video game industries. Through an innovative use of technology, the game allows players to transport real-world toys into virtual worlds of adventure through the “Portal of Power™.” These “toys with brains” can come to life inside the game in connection with multiple gaming platforms, as well as on handheld gaming devices, mobile devices and on the web, remembering achievements and level-ups wherever they go. This marks a wholesale change in the interaction between toys and video games, opening up new possibilities and revenue streams for both industries.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/skylandersgame/48523/
One of the most anticipated toys of the holiday season is hitting retail shelves today as Fisher-Price – a subsidiary of Mattel, Inc. (NASDAQ:MAT) – and Disney Consumer Products launch the innovative Dance Star Mickey plush that walks, talks, and grooves to a beat all his own.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/dancestarmickey/46426/
Christmas is a very busy time of year for Santa Claus! He has to get the sleigh ready, feed his reindeers, check his list to be sure he hasn't forgotten any good girls and boys… and make sure that the toys the elves have purchased are not only fun, but also safe!
This is the goal of the European Toy Safety Campaign that the European Commission has launched this month; it intends to show how to get the safest toys, and how to use them safely!
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/europeancommission/52808/
ZhuZhu Pets™, Sing-a-ma-jigs™ and Squinkies™ …the most talked-about toy hits from recent holidays, all successfully combined affordability (under $10), collectability, immediate fun and the intangible of combining classic play with subtle new technology. Industry experts agree FyrFlyz™ (#FyrFlyz) from i-Star Entertainment have all the ingredients to be among 2011’s top selling toys. This new spinning toy on a string performs amazing light shows and is flying off retailer shelves.
To view Multimedia News Release, go to http://www.multivu.com/mnr/51761-fyrflyz-affordable-collectible-kids-light-show-toy
http://www.kittykickstix.com/
Great Cat Toy! My felix just got his KittyKickStix in the mail yesterday. He knew exactly what to do. I know cats are supposedly color blind, but I personally love the colors of these things. What a great toy!
It\'s a whopping 15\
Warner Bros. Consumer Products (WBCP) is teaming up with a leading group of global licensees at Toy Fair in support of the Summer 2011 blockbuster film, “Green Lantern,” highlighted by DC Entertainment’s master licensee, Mattel. The June 17, 2011 release of “Green Lantern,” from Warner Bros. Pictures, marks the live-action theatrical debut for the legendary comic super hero, and licensees worldwide are gearing up to help fans fight evil’s might.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/greenlantern/45306/
