The American Lung Association launched its first nationwide public service advertising (PSA) brand campaign in more than a decade today in an effort to raise awareness and engage people in the mission of the century-old public health charity. The campaign includes television, radio, print and out-of-home elements, all of which emphasize the American Lung Association’s brand platform and tagline, “Fighting for Air.”
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/lungusa/42818/
Dallas-based Chafie Creative Group, LLC, announced today its revolutionary app for Fiction, Immersedition. Extraordinarily more than a regular or even enhanced eBook, the pilot Immersedition, The Survivors Series, authored by innovative transmedia storyteller Amanda Havard, has been crafted specifically to embrace the possibilities of interactivity inside a novel. In its print form, Havard’s book encapsulated specific detail to place and person, anchoring its surreal premise in a very real world, making the interactive transmedia nature of the Immersedition concept the perfect platform for her story. In its print form, The Survivors is a 283-page book, but in its app version, there are over 300 touch-points that call up over 500 frames of relevant additional content embedded in the pages of the book.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53515-chafie-creative-group-immersedition-consumer-transmedia-ebook-app-fiction
Elevating the notion of recycling to an art form, Lexus challenged four of fashion’s most inventive designers to rethink their notions of automotive design for an advertising campaign to appear in Vogue. Using some of the more than 2,000 individual parts of a completely dismantled Lexus CT hybrid, a vehicle that is 90 percent recyclable*, the designers created fashionable works of art as part of The Lexus Fashion Workshop.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53341-lexus-fashion-workshop-vogue-ct-art-basel
Red Hawk Elementary’s Red Hawk Movement, Erie, Colo. – Movement and exercise are more than activities at Red Hawk Elementary, they are foundational elements of the school culture. As a new public school in the St. Vrain Valley School District located outside of Denver, Red Hawk built physical activity into the plan from day one. Using a rotating daily “movement calendar,” students gain 40 minutes of moderate to vigorous physical activity on a daily basis, in addition to scheduled PE class and recess. These structured routines are taught by the professional PE staff outdoors or in the gym, and can be repeated in the classroom with student leaders taking charge. Strategically placed 20-minute blocks occur once in the morning to increase energy and attentiveness at the start of the day, and once in the afternoon immediately before math and science, the most challenging academic subjects. Favorite activities include the ‘Red Hawk Walk,’ in which students power-walk along designated routes throughout the building, as well as in-class cardio and dance breaks. Each Friday the week ends with “All-School Movement,” when all 460 students, faculty and staff head outside to participate in a coordinated fitness routine set to popular music.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56327-childobesity180-physical-activity-contest-100-mile-club-red-hawk-movement
As a live band, Suzerain are hard to beat. Having blasted through the majority of the London circuit Suzerain have earned themselves a fearsome live reputation, and are a band to be noted. Their incendiary performances at London top venues and a heart stopping set at the O2 Wireless festival in 06 are a testament to these high standards and lofty ambitions. More than anything Suzerain give their all to everything they do. The gigs incite their fans to dance and chant their name long after they have left the stage. The music leaves no one in any doubt they about their skill, passion and ability to write amazing tunes. Everybody foot taps and all heads turn. Courtesy of Suzerain on MOLI.com.
Registration for CyberPatriot III is open until October 8, so hurry to enroll your team!
CyberPatriot, established by the Air Force Association, is the nation’s largest and fastest-growing high school cyber defense competition. It was created to inspire high school students to consider careers in cybersecurity or other technology and mathematic disciplines critical to our nation’s future. The deadline to participate in this premier competition is now less than 30 days away.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/airforceassociation/46017/
Six Flags Magic Mountain, in celebration of 40 years of thrill ride innovation, today announced an unprecedented year of capital expansions with three new roller coaster experiences slated for the Valencia theme park in 2011. With these additions, Six Flags Magic Mountain regains the coveted Coaster Capital of the World crown - with a total of 18 roller coasters - more than any other theme park on the planet.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/sixflags/46421/
Based on its recent analysis of the condition monitoring market, Frost & Sullivan recognizes GE’s Bently Nevada® product line, a unit of GE Measurement & Control Solutions, with the 2011 Global Frost & Sullivan Award for Customer Value Enhancement. The company leverages more than 50 years of experience in condition monitoring to understand the issues of customers in a wide variety of industries. It follows a customer-driven innovation strategy when developing new products or enhancing existing product capabilities to address those issues.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/frostsullivan/50767/
Nespresso, the pioneer and reference for premium portioned coffee, officially opened its largest boutique in the Southern Hemisphere on December 2nd, 2010. The Sydney boutique, fronting the prestigious redeveloped Pitt Street Mall, is the fifth Nespresso flagship boutique to open this year. With new flagships in Brussels, Miami, New York SoHo, Munich and now Sydney, each flagship combines signature Nespresso style while reflecting the distinct identities of the global cities each serves. More than just a retail space, each flagship and boutique plays a vital role in connecting and energising local Nespresso lovers into a vibrant brand community.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/nespresso/46316/
It was "standing room only" at Six Flags Great Adventure's premiere of the highly-anticipated, new, stand-up thrill coaster, GREEN LANTERN, based on the DC Comics' Super Hero. Standing 15 stories tall and reaching speeds of 63 mph, GREEN LANTERN ranks among the tallest and fastest roller coasters of its kind anywhere in the world.
Members of the media, roller coaster enthusiasts and families from Children's Miracle Network were on-hand for the launch of this epic thrill ride, which features more than three-quarters of a mile of twisting, green steel. GREEN LANTERN is open exclusively to season pass holders now through May 22 and opens to the general public May 25.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/sixflags/49446/
More than eight in 10 Americans ages 50-64 believe healthy teeth and gums are essential to maintaining overall good health, yet only a third say they are taking good care of their oral health, according to a survey conducted by the American Dental Association (ADA), with Crest® and Oral-B®. To help bridge this gap, Crest Pro-Health and actress, author, and health advocate Marilu Henner are committed to educating older adults about the importance of gum health during the 2nd annual National Gingivitis Awareness Month this September.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/crestprohealth/49093/
Where there is light there is life. Natural light is fundamental to the quality of our lives and living environment. More than any other element, light, with its many moods and variations, can make a house a home.
Light enters our homes primarily through windows and doors. But light from above, through venting skylights, continues to gain favor when architects, designers, builders, remodelers, and homeowners consider effective and efficient sources of natural light and passive ventilation.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/velux/36470/
