The new BUENA SALUD™ series of books (the phrase translates to “Good Health”) launches today with titles on heart health (foreword by CEO of the American College of Cardiology) and diabetes (foreword by CEO of the American Diabetes Association). Written by Dr. Jane L. Delgado, President and CEO of the National Alliance for Hispanic Health, the book series is the first ever devoted to the health experiences of a growing Hispanic readership. The guides feature real-life stories and deliver health information and cutting-edge medical advances for individual diseases and conditions in a warm and conversational tone. The books are published simultaneously in English and Spanish. These authoritative and accessible guides each feature a “10-Point Program for Health,” facts and information in a useful Q&A format, and key questions to ask health providers. In a just published feature review, the Library Journal gave a starred review and called the BUENA SALUD™ series “essential reading” and “a crucial addition to any consumer health collection.”
The launch of the fall television season is underway and with it, the influx of commercial interruptions. Lexus is offering an alternative to the traditional 30-minute sitcom with the debut of its fourth season of L Studio. The popular broadband channel, which has delivered such award-winning entertainment as “Web Therapy” and “Puppy Love,” is now partnering with Academy Award-winning screenwriter Diablo Cody (“Juno”) to debut her Web series “Red Band Trailer.”
To view Multimedia News Release, go to http://www.multivu.com/mnr/52359-lexus-l-studio-diablo-cody-red-band-trailer-celebrity-interviews
On the heels of Lexus’ first Super Bowl spot, the luxury automaker is launching a multi-faceted marketing campaign today for its highly anticipated 2013 Lexus GS sport sedan. The bold new GS—which arrives in showrooms this week—marks a defining moment in Lexus’ history, with major enhancements in performance, design, technology and luxury.
To view Multimedia News Release, go to http://www.multivu.com/mnr/54467-lexus-revs-up-campaign-to-launch-all-new-2013-gs-sport-sedan
Honda will launch the new Civic at the IAA Frankfurt Motor Show in September. In the build-up to the reveal of the new Civic, Honda is releasing a series of short form films detailing its development. Developed specifically for the European market, the new Civic will be offered exclusively as a five-door hatchback and will compete in the C-segment. It will reach European showrooms in early 2012.
To view Multimedia News Release, go to http://www.multivu.com/players/English/51356-honda-motor-europe/
As part of its focus on delivering solutions that serve the emerging areas of opportunity for GroupM clients and beyond, GroupM Search announced today the launch of GMS Local. GMS Local is a holistic digital solution that allows national brands to connect with consumers in the neighborhoods where they live, work and play.
To view Multimedia News Release, go to http://www.multivu.com/mnr/51294-groupm-search-launches-gms-local
In collaboration with the National Institutes of Health (NIH), Banner Alzheimer’s Institute (BAI), University of Antioquia in Colombia and Genentech, a member of the Roche Group (SIX: RO, ROG; OTCQX: RHHBY), announce the first-ever prevention trial in cognitively healthy individuals who are destined to develop Alzheimer’s disease because of their genetic history. This groundbreaking study—the first to investigate whether an anti-amyloid treatment can stave off the disease—will span two countries and help launch a new era of prevention research in the urgent fight against Alzheimer’s.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56128-banner-alzheimer-s-institute-genentech-nih-prevention-trial-genetics
Celebrating real, everyday teens across the country, New York-based retailer Aéropostale, Inc. (NYSE: ARO) is seeking teenagers who demonstrate respect, integrity, and compassion for others no matter how big or small with the launch of their “Real Teens 2010” contest.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/aeropostale/43053/
TCO Certified, the worldwide third party sustainability label TCO Certified, the worldwide third party sustainability label for IT products, today launched TCO Certified Tablets, the program’s first sustainability certification for tablet PCs. The TCO Certified Tablets label offers IT buyers a way to more easily identify tablets designed to help them meet sustainability demands while not compromising the user experience. The launch coincides with the announcement that the Samsung SLATE PC Series 7 is the first tablet to meet the label’s demanding criteria for environmental design, ergonomics and social responsibility.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/tcodevelopment/52161/for IT products, today launched TCO Certified Tablets, the program’s first sustainability certification for tablet PCs. The TCO Certified Tablets label offers IT buyers a way to more easily identify tablets designed to help them meet sustainability demands while not compromising the user experience. The launch coincides with the announcement that the Samsung SLATE PC Series 7 is the first tablet to meet the label’s demanding criteria for environmental design, ergonomics and social responsibility.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/tcodevelopment/52161/
Helping defy time, Amway’s ARTISTRY® brand announces the launch of ARTISTRY Creme LuXury Eye. The eye area claims the thinnest skin on the face – an area prone to sun and environmental damage, and first to show the visible signs of aging. Creme LuXury Eye helps skin act up to 15 years younger by delivering a total transformation 360° around the upper and lower eye area.
To view Multimedia News Release, go to http://www.multivu.com/mnr/51140-amway-launches-artistry-creme-luxury-eye
Six Flags Over Georgia’s 11th roller coaster, the highly anticipated DARE DEVIL DIVE, is now open for thrills! The innovative new coaster sends riders over a 10-story vertical lift at a spine-tingling 95 degrees: beyond vertical!
Media, roller coaster enthusiasts and professional test pilots from Lockheed Martin Aeronautics were on hand for the launch of the park’s latest thrill offering. DARE DEVIL DIVE boasts three inversions, zero-gravity hills and high-speed turns. Riders travel in the world’s first “v-shape” trains fitted with lap bar restraints and stadium seating, paying homage to World War II-era stunt planes and the daring pilots that thrilled onlookers with their incredible aerial acrobatics. The ride soars at a blistering 52 miles per hour as it makes its way through 2,090 feet of twisted steel track.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/sixflags/48781/
Health and Human Services Secretary Kathleen Sebelius announced today that the Department of Health & Human Services is joining the Ad Council and Sesame Workshop, the non-profit educational organization behind Sesame Street, to launch a national public service advertisement (PSA) designed to encourage American families and children to take steps to protect themselves from the flu this season. Sesame Workshop produced the television PSA, which features Secretary Sebelius and Sesame Street’s Elmo explaining the importance of healthy habits such as sneezing into the bend of your arm and staying home when you’re sick.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/adcouncil/46717/
Walgreens (NYSE, NASDAQ: WAG) and the National Urban League (NUL), today announced the launch of the Walgreens Way to Well Health Tour with National Urban League as a charitable component of the Walgreens Way to Well Commitment®. The national tour will provide free health resources to residents in urban and minority communities who experience disproportionately higher rates of preventable disease. The service is free and insurance will not be billed.
To view Multimedia News Release, go to http://www.multivu.com/mnr/54971-walgreens-way-to-well-health-tour-with-nul
